Best Online Marketing Blogs Posts from the Internet Marketing Blog
Looking for a good copywriter? We’ve got that guy, Ryan Healy, right here.Ryan Healy has helped countless businesses execute professional direct-response sales letters, emails, PPC ad text and other copy that really works to bring in new customers and bigger profits. If you don’t believe us, check out the extensive testimonial section on his site, Business Growth Strategies.
Here are some of the ways you can learn better copywriting skills from Ryan Healy:Ryan’s website features 10 free “explosive business growth” articles full of ideas and techniques for growing your business, including strategies for curing cash flow problems, improving conversions and outsourcing to experts.He offers a 39-point copywriting checklist to subscribers of his email list.Ryan blogs regularly. C... > Read more
Do you need help writing copy that's optimized for search and conversions while still being readable? It's not easy to write at your best while keeping keywords and business goals in mind. If your SEO copywriting skills could use some brushing up, we recommend you check out a seminar being run by friend of WordStream Heather Lloyd-Martin, the CEO of SuccessWorks Inc.
, a pioneer in SEO copywriting services that has been providing training for over 12 years. This training seminar will equip you with skills including: Forming a keyword research strategy Using keyword research tools Finding topic ideas Writing powerful, clickable titles and meta descriptions The three spots you should always place your keyword phrase A step-by-step process for writing optimized content Heather stre... > Read more
This week's recommended resource is one of my favorite people in the Internet marketing sphere, Megan Leap. Megan is a fantastic marketer, blogger and world class sweetheart. When I first connected with Megan, she was working for Ion Interactive as the Online Marketing Manager and was a key contibutor to the Ion Interactive Blog, where she shared her insights on search, social media and conversion rate optimiztion tips and best practices.
Recently, she left Ion and is now managing the marketing activities over at MarketingProfs. She still blogs frequently and shares her deep knowledge of the online marketing space, so make sure you check out and bookmark her articles on the Marketing Professors Daily Fix Blog. Megan also has her own personal site, where she posts links to her guest article... > Read more
This week’s recommended resource is SEO consultant Dana Lookadoo. Dana recently started a new SEO consulting company called Yo! Yo! SEO. Her philosophy is that businesses should be engaging in online conversations (which she calls shouting “Yo!”) in addition to optimizing their content for search.
Social media is a key way to start these conversations, Dana says. Facebook, Twitter, and forums are all ways to get people talking about you, coming to your website, and buying your product or service. Whether or not you decide to hire Dana as an SEO consultant, her online presence can help you improve your SEO efforts. Consider checking out: Her archived blog posts about SEO. Before Dana started Yo! Yo! SEO, she wrote about SEO on her Pixel Position website. If you are looking fo... > Read more
Our recommended resource this week is the adorable Virginia Nussey. Virginia, self-professed Rock Band fan and tortoise owner, is currently a media writer at Bruce Clay Inc., one of the world’s leading search marketing companies. Here are some of the many ways that Virginia gives back to the community: She’s a fellow Friday recapper! I always learn something from Virginia’s Friday recaps—and not just the same tired search marketing news either.
Last week she pointed me to the fascinating results of a color survey on XKCD, not to mention the ten tricky secrets of effective liars. Applicable in any industry! (If there was any doubt, she also covers relevant industry topics in her recaps, such as the recent Facebook exodus and site content development.) Fridays aside, Virginia blogs ... > Read more
Copywriting is one of the neglected aspects of SEO, rarely mentioned and rarely considered. As an SEO copywriter myself, I should know! I guess writing just isn't as sexy as ... um, building links? (SEOs and their weird fetishes.) So this week our recommended resource is someone who really knows her writing stuff, from web copy to white papers to newsletters and anything else wordy on the web: Angie Haggstrom, also known as Angie Nikoleychuk, of Angie's Copywriting.
Angie is a professional copywriter and online writing coach offering content consulting services. Here are some of the ways you can follow and learn from Angie: Angie is on Twitter (@angscopywriting), sharing links and chatting every day (and she always seems to be in a good mood. Note to self: Complain less). She's on over 18... > Read more
Recommended SEM Resources is an ongoing series here at WordStream where we plug some of our favorite sources of search engine marketing wisdom. Now, many of these SEM resources aren't as widely recognized as say a Rand Fishkin, but nonetheless we feel they are forces in the SEO or PPC marketing space and marketers you should be following.
This month's Recommended SEM Resource is Shaun Anderson. Shaun is the Director & Co-Founder of Hobo Web, an SEO Company in Glasgow, Scotland, UK. Shaun self-reportedly possesses "an obsessive passion for on-site SEO, linkbuilding and web accessibility" and is well-known in the global SEO community. Shaun is a frequent contributor to Hobo Web SEO Blog, which is one of my favorite SEO blogs and a mainstay in my Google Reader. Hobo Web's blog attracts mo... > Read more
We recently re-released our WordStream Keyword Management for SEO product with some new and updated features including the WordStream SEO for Firefox plugin, a content authoring tool. (On Tuesday Larry explained how the new features help marketers leverage the long tail for SEO.) So for the roundup this week I'd like to point to some of the blogs and sites that helped spread the word about WordStream for SEO – we extend a big THANK YOU to all of you! Ben Spark of Blogging Tips wrote that the new Firefox plugin is what "really makes this product unique": "I’m pretty sure that I am inherently a bit lazy and I like being able to do everything in one place so this Firefox plugin looks great to me.
I simply cannot be bothered to have multiple tabs open or additional software open to g... > Read more
Recommended SEM Resources is an ongoing series here at WordStream where we plug some of our favorite sources of Web marketing wisdom. It's our version of the employee recommended movies section at Blockbuster, but for search marketing. This month's Recommended SEM Resource is Manoj Jasra. Manoj is a Web Analytics Analyst and President of Jasra, Inc, a Web analytics and SEO firm in Calgary, Alberta, and the Senior Search Marketing Strategist at Shaw Communications.
He's also a prolific blogger and frequent contributor to a number of SEM online publications. Manoj's personal blog is Web Analytics World, which focuses on search marketing, technology and Web analytics insights. Many of Manoj's posts on Web Analytics World advocate how important it is to incorporate analytics into your marketin... > Read more
If he's not already on your radar, he should be: Sage Lewis is a great resource for all things SEM. Here are some of the places you can find Sage Lewis sharing information and advice on a variety of topics related to online marketing, from SEO to analytics to social media marketing: The SageRock Digital Marketing Blog is the blog of SageRock Inc.
, a digital marketing agency that offers online marketing services, including consulting and training, in search, social media, mobile and rich media, behavioral targeting and other areas. Recent posts have covered topics like the death of print advertising ("In the future, TV and print will just be a support mechanism to the 'real' marketing that happens online. The reason I know this will happen is because of one simple reason: Online mar... > Read more