Blogging Posts from the Internet Marketing Blog
Here’s your “duh” of the day: You don’t have to be an SEO to be a good blogger. I bet 90% of search marketers read a blog or five that has nothing to do with search marketing, whether it’s a cooking blog, nail art porn or Andrew Sullivan.Some of the best and most popular blogs in any given niche get high rankings and lots of links without thinking too hard about SEO.
Instead, they focus on:Great content: Popular blogs develop huge readerships primarily because the content is awesome; it’s that simple. (Here’s a reminder of the eight qualities that make great content great.)Great design: Almost as important as great content is great design – your blog needs to be both attractive and usable. High-quality photographs or illustrations are a big plus.Community building: The best... > Read more
Information overload rules the Internet. Go do a Google search for any one of your favorite topics right now. How many results do you see?It’s easy to get obsessed with absorbing every piece of knowledge that we can. But that doesn't help us get anything done. The more you read, the more that gets lost in the bottomless repository that is your brain (or Pinterest board, Evernote account, etc).
It’s totally inefficient.Be honest, how many unsorted articles on blogging strategy do you have saved in Evernote or your bookmarking tool of choice? Instead of adding more and more links to the mountain, there's a better way to learn what you need to – with Just in Time information.What Does "Just in Time" Mean?The term Just in Time originated in business. According to Logistik, Taiichi Ohno, ... > Read more
There’s a brilliant Twitter feed called @AvoidComments whose sole purpose is to remind us not to read comments on the Internet:This is excellent advice when it comes to newsy sites like Salon, which seems to be where repressed rage goes to die seethe indefinitely. And even Justin Bieber knows not to read the comments on YouTube: “I don't read YouTube comments because those can get you sad.
”Seriously though. I have a love-hate relationship with comment streams. The quality can vary so widely and it usually depends on what kind of atmosphere and community the blog owners cultivate. I love sites with upvoting systems that allow the best comments to rise to the top and which encourage regular commenting and conversation – see SEOmoz, Reddit, and XOJane, where I’ve lost hours of my li... > Read more
Thousands of small business marketing blogs are launched every day. Big companies, small companies, even kitchen table companies use business blogs to get in front of new prospects and hold fast to sales-ready leads and existing customers. A small business blog can cast a wide net around target audiences afloat in various stages of buying readiness by fueling their interests, piquing their curiosity, and empowering them to make smarter decisions.
People (business buyers are still people) revisit good blogs. They also add them to their reader or subscribe to the email version of the posts. Bad blogs…well, those often fall off our radar after they fail to satisfy an information need, bomb on the entertainment factor, or skimp on quality.What makes a good blog a good blog? How can your small... > Read more
Have you ever used a picture from the web on your blog or website? Did you take the time to verify that you had the proper copyright to use that image?If not, you could soon be the unhappy recipient of a settlement demand letter (AKA "extortion letter") that asks for a large sum of money to pay for "damages.
"In recent years, companies like Getty Images, iStockphoto, Masterfile, Corbis, Jupiter Images, and others have become aggressive in pursuing people who infringe on an image's copyright. It doesn't matter whether you use an unlicensed image accidentally or intentionally – the consequences are the same.You can also run afoul of copyright if a web designer improperly uses an image on your site without your knowledge. You will still be held liable even if you didn't post the image.... > Read more
If you’re involved with SEO, content marketing or any kind of web marketing, you’ve probably heard the phrase “evergreen content” and been told that your site needs to have it. So what is evergreen marketing, and why are evergreen articles good for SEO?Today we’ll be explaining the basics of evergreen articles, how to write an evergreen content piece, and why incorporating evergreen posts into your blog strategy is essential for killer content marketing.
Evergreen content definitionEvergreen content is SEO content that is continually relevant and stays “fresh” for readers.So Why is it Called “Evergreen”?The term “evergreen” sounds familiar even to the non-marketing ear because evergreen trees (usually the pine or fir variety) are often used to decorate homes at C... > Read more
Lots of small and medium-sized businesses have figured out that a corporate blog is good for business. The potential benefits of a well-run corporate blog include:Brand developmentSEO traffic and valuable linksOngoing inbound leadsBut buy-in is one thing. Actually creating and publishing new blog content on a regular basis is another.
Maintaining a regular publication schedule is a struggle for everyone, but it’s especially difficult for SMBs with their smaller budgets and smaller teams. You might not have a dedicated copywriter, and if you do, that writer is probably being pulled in multiple directions – writing copy for your email campaigns, landing pages and so on (oh, hi, to-do list!).A good way to make sure that you’re regularly publishing new content on your blog is to en... > Read more
Or, Why Does My Personal Blog Have the Same PageRank as a Search Marketing Site with a Huge SEO Budget?A couple of weeks ago, Google rolled out a new update to Toolbar PageRank. Victor Pan, our resident SEO “ninja,” dropped me and Larry a note, letting us know the WordStream site is holding steady at 5.
Out of curiosity, I checked the PageRank on my own blog. It was also a 5. Amused, I let them know, and Larry shot back, “You should be running our SEO meetings!”In case you don’t find this as surprising as we do, let me tell you a little more about these two sites:WordStream.com: We’re a venture-backed search marketing company that has been around for about five years. We primarily sell PPC management software, but we also offer both free and paid keyword research tools as well ... > Read more
SEO, when done right, never interferes with web design, but sometimes redesigning a site can unknowingly interfere with search engine optimization. This is why teamwork among SEOs, designers, marketers and developers is critical during a blog redesign process.Here are 5 common web design mistakes that kill search engine optimization:1.
High-traffic pages are removed or deletedThe blog redesign process often identifies site content that is no longer a priority, but pages should never be deleted. Older blog posts often bring in a high volume of traffic, and those aged URLs create domain authority and page authority for organic search traffic. Instead of removing pages, protect your SEO and visitor experience by using 301 permanent redirects to ensure visitors via organic search and referral ... > Read more
One of my favorite types of blog post is the marketing case study – a personalized story of success or failure (or otherwise interesting or unexpected results). As blog posts go, it’s not as easy to churn out as a “top 5” post (ahem), but you can learn so much more from them. It’s often easier to take something actionable away from specific examples and real stories than vague abstractions, so a well-written case study is a great way to get attention and links.
As an added benefit, a case study is always unique, whereas standard tip posts are often just reproducing information you can find elsewhere on the web.If you haven’t considered writing this type of content before, I encourage you to give it a shot! Think about a specific strategy you implemented recently that reall... > Read more