Blogging Posts from the Internet Marketing Blog

What is Evergreen Content? Your Guide to Long-Lasting Content That Boosts SEO

 If you’re involved with SEO, content marketing or any kind of web marketing, you’ve probably heard the phrase “evergreen content” and been told that your site needs to have it. So what is evergreen marketing, and why are evergreen articles good for SEO?Today we’ll be explaining the basics of evergreen articles, how to write an evergreen content piece, and why incorporating evergreen posts into your blog strategy is essential for killer content marketing.

Evergreen content definitionEvergreen content is SEO content that is continually relevant and stays “fresh” for readers.So Why is it Called “Evergreen”?The term “evergreen” sounds familiar even to the non-marketing ear because evergreen trees (usually the pine or fir variety) are often used to decorate homes at C... > Read more

October 16, 2012     |   Written by: Megan Marrs   |   Posted In: Blogging   |   Comments: 16

Corporate Blogging for SMBs: How to Get More Employees to Contribute to Your Company Blog

 Lots of small and medium-sized businesses have figured out that a corporate blog is good for business. The potential benefits of a well-run corporate blog include:Brand developmentSEO traffic and valuable linksOngoing inbound leadsBut buy-in is one thing. Actually creating and publishing new blog content on a regular basis is another.

Maintaining a regular publication schedule is a struggle for everyone, but it’s especially difficult for SMBs with their smaller budgets and smaller teams. You might not have a dedicated copywriter, and if you do, that writer is probably being pulled in multiple directions – writing copy for your email campaigns, landing pages and so on (oh, hi, to-do list!).A good way to make sure that you’re regularly publishing new content on your blog is to en... > Read more

October 08, 2012     |   Written by: Elisa Gabbert   |   Posted In: Blogging   |   Comments: 12

Case Study: The Curious Case of Toolbar PageRank

Or, Why Does My Personal Blog Have the Same PageRank as a Search Marketing Site with a Huge SEO Budget?A couple of weeks ago, Google rolled out a new update to Toolbar PageRank. Victor Pan, our resident SEO “ninja,” dropped me and Larry a note, letting us know the WordStream site is holding steady at 5.

Out of curiosity, I checked the PageRank on my own blog. It was also a 5. Amused, I let them know, and Larry shot back, “You should be running our SEO meetings!”In case you don’t find this as surprising as we do, let me tell you a little more about these two sites:WordStream.com: We’re a venture-backed search marketing company that has been around for about five years. We primarily sell PPC management software, but we also offer both free and paid keyword research tools as well ... > Read more

August 20, 2012     |   Written by: Elisa Gabbert   |   Posted In: Blogging   |   Comments: 20

5 Blog Redesign Mistakes That Kill SEO

SEO, when done right, never interferes with web design, but sometimes redesigning a site can unknowingly interfere with search engine optimization. This is why teamwork among SEOs, designers, marketers and developers is critical during a blog redesign process.Here are 5 common web design mistakes that kill search engine optimization:1.

High-traffic pages are removed or deletedThe blog redesign process often identifies site content that is no longer a priority, but pages should never be deleted. Older blog posts often bring in a high volume of traffic, and those aged URLs create domain authority and page authority for organic search traffic. Instead of removing pages, protect your SEO and visitor experience by using 301 permanent redirects to ensure visitors via organic search and referral ... > Read more

January 31, 2012     |   Posted In: Blogging   |   Comments: 17

5 Great Marketing Case Studies from Around the Web

One of my favorite types of blog post is the marketing case study – a personalized story of success or failure (or otherwise interesting or unexpected results). As blog posts go, it’s not as easy to churn out as a “top 5” post (ahem), but you can learn so much more from them. It’s often easier to take something actionable away from specific examples and real stories than vague abstractions, so a well-written case study is a great way to get attention and links.

As an added benefit, a case study is always unique, whereas standard tip posts are often just reproducing information you can find elsewhere on the web.If you haven’t considered writing this type of content before, I encourage you to give it a shot! Think about a specific strategy you implemented recently that reall... > Read more

September 29, 2011     |   Written by: Elisa Gabbert   |   Posted In: Blogging   |   Comments: 2

What You're Doing Wrong with Your Content Marketing: 5 Common Mistakes

Content marketing, along with social media and SEO, is an incredibly important component of any inbound marketing campaign – efforts designed to bring your target audience to you, instead of you trying to force your brand on them.You’ve probably heard the phrase “Content is king” before, and that’s because it’s true! The search engines read your webpage content to determine if it matches a search query, your target audience reads content you produce (blogs, articles, whitepapers, etc.

) to learn more about your given industry, and producing great content is what earns your company a reputation as a valuable and trusted source of information. In short, a great content marketing campaign can accomplish a lot!But running a great content marketing campaign is more complicated than c... > Read more

September 27, 2011     |   Posted In: Blogging   |   Comments: 1

5 Low-Budget Ways to Distribute Your Blog Content

 We got the following message via our Contact Us form this weekend:To Elisa Gabbert: Saw your article in Website magazine! I write a marketing blog via WordPress and was writing to get your advice on how to distribute this blog beyond LinkedIn/Twitter – seeking vehicles that are low budget ... Thank you in advance for your response.Thanks for your question, Howard. I always think it's better to answer questions like this via a blog post rather than a personal email. That way, other readers get the benefit of the information too. So here are five low-cost ways to distribute your blog posts to a larger readership.Social mediaHoward is well aware of this channel, as he says he is using LinkedIn and Twitter for distribution already. But don't dismiss other social networks – Larry foun... > Read more

August 03, 2011     |   Written by: Elisa Gabbert   |   Posted In: Blogging   |   Comments: 0

Why Blog? Three Good Business Reasons to Blog

 Richard Kraneis, a longtime WordStream reader, recently left a comment on our blog questioning whether a certain post would "drive qualified traffic to our website." This brings up an interesting question: Why blog? What are the goals of blogging?Of course the answer is different depending on whether you're talking about a personal blog or a corporate blog, but this is a business blog, and we wouldn't devote resources to blogging if it didn't make good business sense.

Here are three reasons that might motivate you to write a blog post for a corporate blog. In my opinion, every blog post doesn't need to fulfill all three purposes, though it's great if they do. The important thing is that every post fulfills at least one of these purposes, and that you don't focus only on one of the thr... > Read more

July 13, 2011     |   Written by: Elisa Gabbert   |   Posted In: Blogging   |   Comments: 10

5 SEO Recommendations for Better Business Blogging

Corporate blogging is a great Internet marketing technique for multiple reasons. Not only does a company blog give the search engines more content to index (growing your trust factor), a business blog can be instrumental in building your online brand. Blogs are inherently social in nature, which means they are also a great way to connect with current and potential customers.

In short, a well-written blog can help all aspects of your web marketing campaign, including SEO.Here are five simple ways to better optimize your business blog for SEO:Write naturallyIt may sound like a “duh!” thing to say, but you’d be amazed at how many blog posts out there are crammed with keywords and anchor text. It’s the number one rule of any content marketing campaign: you have to write for human reade... > Read more

June 28, 2011     |   Posted In: Blogging   |   Comments: 12

Top 5 Ways to Monetize a WordPress Blog

Many people start a blog with one intention: making money. While this is not a good sole reason to start a blog, it is a nice added benefit that comes with building up your blog with quality content and maintaining a decent amount of traffic.It’s not a mystery that you can make money from your blog, but many users often struggle with it and end up giving up altogether.

You cannot expect to make a lot of money when first starting out. You have to create a name for yourself and prove that your blog can stand on its own. While these five methods to monetize your WordPress blog are sure to come in handy, you’ll also want to take note of the essential tips for building and maintaining a successful blog.Pay Per ClickThis is one of the most popular methods used to monetize a blog and one of t... > Read more

June 02, 2011     |   Posted In: Blogging   |   Comments: 9
 
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