Blogging Posts from the Internet Marketing Blog
AP officially recognized blogs as credible news sources in September 2010, but people have trusted blogs a lot longer than that. In fact, due to an over-saturated, price-driven advertising market, blogs — and the recommendations and sharing of information through social media that come from them — are quickly becoming the most trustworthy form of “advertising” (and I use that term loosely because blogs are more editorial than anything).
Adding a blogger outreach element to your marketing campaign is the best way to harness the power of your industry’s influential blogs, build brand awareness among the people who matter, and get some quality content links back to your website to drive your SEO campaign. Best of all, you have a definable way to measure your ROI. Caesars Entertainme... > Read more
Corporate blogs have a reputation for being nothing more than another way of distributing press releases. This is because most companies just don't understand how blogging is supposed to work, and they view it as a way to talk to the public rather than with them.While corporate news, sale announcements and product launches are all important things to have in a corporate blog, they don't have to be the focus.
A good corporate blog offers readers a reason to subscribe and can keep customers connected and interested in a company, even when nothing in particular is happening.But while creating an engaging corporate blog is not complicated, very few companies seem to have mastered it. However, some have and here are just ten examples of companies with compelling blogs that do more than serve as... > Read more
I've been blogging now for a little over three years now, and one of the important lessons I've learned during that time is that, to have a successful blog, you need to build relationships with other bloggers. Now, smart link builders have long understood that "link building is relationship building," and you will get more links by forging friendships than you will cold emailing strangers and begging for links.
The same holds true for "blog building," and developing relationships with your contemporaries is something that should be part of every bloggers' strategy. Networking with other bloggers in your niche allows you to: Develop mutually beneficial connections Generate more awareness for your own blog Establish credibility and cache for you and your blog (via a recommendation from an ... > Read more
On-page SEO just isn't enough to secure great rankings. You also need incoming links, which signal to search engines that people value your content. You'll get the best results if these links are: From high-authority domains Relevant to your marketspace Deep, i.e., not just to your home page Optimized with targeted anchor text So how are you supposed to get these links? Write great content and hope for the best? Yes, to some extent, that's a strategy, but unless you're very patient, you'll probably want to be more proactive about getting good links.
One way to do this is by writing guest posts for prominent blogs in your space. The WordStream blog invites proposals for and submissions of guest posts that cover topics of interest to our audience (including SEO, PPC, keyword research ... > Read more
I heard about Problogger’s 7 link challenge via Lisa Barone of Outspoken Media. This challenge—to link to seven past blog posts that fit into seven categories—doesn’t set off my fear of heights or eating bugs, so I thought we should take a stab at it. As Lisa points out, this challenge can benefit “old and new readers” of our blog, by highlighting some of best posts from the archives that you may have missed.
Without further ado, here are the seven (give or take) links: Your first post: The first post on the WordStream blog, not counting the welcome announcement, was Larry’s “How to Achieve the Best Results for PPC & SEO,” a list of 10 best practices that formed the cornerstones (can you have 10 cornerstones?) of our product ... > Read more
Let’s face it. Sometimes you have to write a blog post on a topic you’re not all that interested in. Maybe your boss told you to write it, or you know the post will appeal to readers, or the work will earn you a decent amount of money. Whatever the reason, writing about topics you don’t love can be necessary and even worthwhile.
Because you’re not passionate about the topic, it’s important to make the writing process as painless as possible. Here are some tips for getting it done quickly and painlessly: Write on a full stomach. Well, your stomach doesn’t have to be completely full, but make sure you’ve had a substantial meal and perhaps a cup of coffee before starting the post. Food (especially healthy “brain” foods) and c... > Read more
One of the biggest pain points for bloggers is trying to come up with fresh blog topic ideas. It's not easy to generate new ideas for content on a regular basis, week in, week out. Some bloggers get their inspiration from trending topics, hot news stories or even seeing what people are blogging about.
While others tap into an internal, creative spark to discover topics. Whatever your method, the brainstorming process is a hard slog at times and many bloggers can hit a creative wall. This week, WordStream launched a new software suite "WordStream for SEO," which features a set of powerful keyword analysis and content authoring tools. One of the key benefits of WordStream for SEO is that it helps anyone who writes and publishes Web content on a regular basis avoid writers block by... > Read more
Small Business Marketing Blog Roundup: Small Business MavericksThe Marketing SpotSmall Business Search MarketingSearch Marketing GuideDuct Tape MarketingCharlie Cook's Markting for Success BlogVerticalResponse Marketing BlogSmall Business TrendsSmall Biz SurvivalAllBusiness.comWeb Marketing Strategies for Small BusinessSmall Business BriefAwareness, Inc.
Social Media Marketing BlogIf you own a small business, you confront a unique set of Internet marketing challenges to create a innovative small business marketing plan. You may not have a large marketing budget, a substantial marketing staff, or expansive knowledge of the industry’s best practices. Luckily, there are blogs out there focused on helping small business owners advertise their product or service online.Here’s a l... > Read more
This morning, Chris Brogan wrote on his blog that he's planning to use Bing as his only search engine for 30 days. Day 1 of his little experiment didn't go so well—he found that a search for "Chris Brogan" returned, above his own blog, results for Chris Brown. His response? "Um, no." Chris Brogan is a pretty well-known name, if slightly lesser-known than "Chris Brown.
" If he can't get top billing for his vanity search, how well can the rest of us plebes fare? I "googled" myself on Bing back when it launched and remember thinking the results were inscrutable and disappointing. I decided to try the same search again to see if the Bing results had gotten better (or worse). Well, certainly not better. ZoomInfo? Really? I would only expect to see a crappy, generic result like this at #1... > Read more
Welcome to the WordStream Blog! We’ll be covering a variety of things related to Internet marketing here on the blog, but since we sell a keyword management tool, we thought we'd start there. So, in the next week, we'll be rolling out a series of keyword-related content. First, later on today we’ll be publishing our “search marketing philosophy”; a ten point search manifesto penned by WordStream founder Larry Kim.
Additionally, we’ll be publishing our Keyword Management & Optimization Guide—a series of series that will cover: The Value of Keyword Discovery & Expansion The Kinds of Traffic You Should Be Optimizing For And Finally: How Sharing SEO & PPC Information Can Improve the Results of Both Channels **Special thanks and a collective editorial hat tip on the ke... > Read more