Conversion Rates Posts from the Internet Marketing Blog
When I was in high school, my geometry teacher said his favorite saying to live by was “KiSS - Keep It Simple, Stupid.” No matter what topic we were covering, he usually tried it squeeze it into the lesson plan. Although it might not apply to every situation, I find that applying it to landing pages always works wonders for my clients.
All too often I come across landing pages or websites that are overloaded with text, images, forms, animations, and so on and so forth. It becomes overwhelming and often times confusing – “What’s going on here? What am I looking at? Where am I?” Potential customers or leads take off before completing any actions because they don’t know what action they are supposed to take.What?Six Tips for Keeping Your Landing Pages Nice & SimpleWhenever cr... > Read more
The folks at KISSmetrics and Conversion Rate Experts have put together an infographic that lays out a nine-step process to improving conversion rates. (Spoiler Alert: It's more of a document than an infographic per se, so put on your reading glasses.) At a high level, here are the steps:Determine your strategy and goalsAnalyze existing traffic sourcesAnalyze your visitors (especially those that don't convert)Study your marketplaceIdentify your most persuasive assetsDevelop strategic experimentsDesign pages to testRun your A/B testsApply your winning elementsClick the image below to view the larger version.
... > Read more
Every year my marketing team has an offsite planning meeting where we lay out major goals and initiatives for the coming year. Last winter, site speed made it to the top of that list. The main push for making site speed a priority came from our SEO team. They felt strongly that improving our website’s page load times would improve our organic rankings.
Besides the potential SEO benefit, it just makes sense to give your visitors the best possible experience.We are halfway through the year, and we’ve made some measurable improvements in site speed. Our IT department has revamped code, optimized images, etc. to give our webpages a diet, and we’ve seen real improvements in site speed. During this process, something interesting happened that we hadn’t really planned for or expected (alt... > Read more
Based on my own experience building landing pages and a few landing page optimization (LPO) webinars and courses I’ve attended, I’ve put together some quick tips to optimize your landing pages for conversion. Because once you get a click you’ve got to get ‘em to convert, or the click is pretty worthless.
1. Limit the Number of OffersPut one offer on your landing page – don’t make people choose from multiple offers. Every time you make a person choose you risk losing them.2. Limit the Number of LinksLimit the number of links you put on your landing page – even try removing all the links leaving only the registration form. If you have multiple links on a landing page you risk taking a person off the landing page and losing them.3. Keep the Registration Form on the Page Whenever ... > Read more
Everyone wants more leads, right? This is probably your number 1 request from clients or upper management if you’re running pay-per-click campaigns (followed closely by “without increasing spend”). But the reality is you’re likely managing to a target cost per acquisition, so grabbing more volume isn’t as easy as jacking up bids and lifting your budgets.
The obvious answer to increasing conversions is focusing on conversion rate optimization, but we’ll walk through five slightly less obvious ideas worth testing that can help you grab more volume without ignoring your margins.Idea 1: Keyword ExpansionThe first idea is to try different keyword verticals and expand your keyword list. How do you do that? In all likelihood you’ve already brainstormed your initial list, used some tr... > Read more
Early-bird registration for the Landing Page Success Seminar ends this Friday, Nov. 26. WordStream will be one of 20 organizations presenting at the first major online seminar on conversion rate optimization (CRO) for landing pages and websites. Learn how to take your landing pages to a new level of success, all from the comfort of your own home or office.
No travel required. The seminar begins Tuesday, Nov. 30, and runs through Thursday, Dec. 16. Registration is strictly limited to first 500 marketers who sign up. The company's last seminar sold out before the early-bird discount ended. Register now to save $300 (over 50%)! When you register, you'll also receive $584 in eight free bonuses. Expert instructors and topics for this seminar include: Ben Jesson, CEO of Conversion Rate Experts,... > Read more
Your landing pages – the pages that searchers land on after clicking on your ads – should usually be substantially different in content and style from a regular web page. This is because they are built around different goals. Web pages may be built to rank organically, to inform, to entertain, and sometimes to sell.
Landing pages are almost always intended to sell. Here are three points to keep in mind when creating landing pages as opposed to other types of pages. 1. Landing pages should be closely aligned with your keyword and ad. It's especially important when creating a PPC landing page to form a clear line between the keyword, the text ad, and the page. Using the keyword prominently in both the ad and the landing page demonstrates clear relevance to both the user and to Goog... > Read more
This is a guest post by Ofer Tirosh and M.E. Simpson, the founder and content manager, respectively, of professional translation services company Tomedes.com. A question for you online marketers and content managers out there: If you made a small change to a client's website (or your own), such as a content revision of those basic web pages linked to at the bottom of the homepage (FAQs, Help, Contact Us, etc.
) – how would you expect it to affect your sales? Most of you would probably say, Dude, ask a real marketing question. Typically, these teeny tiny links at the bottom of the homepage do not operate as individual tools for acquiring more or longer traffic visits, or increased conversion rates – not the way landing pages or SEO content does. Recently, our online ... > Read more
This is a guest post by Jenny Anderson, a search marketing consultant at Hanapin Marketing. She works with a variety of clients and writes for Hanapin’s blogs, PPC Hero and SEO Boy. Over at SEO Boy, I recently wrote a post on how a promotional calendar can help boost SEO efforts. The main point was that if you set up a promotional calendar and pair it with site changes and new content based on the promotions, you’ll have a plan in place for adding relevant and useful information to your site.
Search engines will love the fresh content and your customers will love the sales and promos. The same concept can be applied to PPC management with just a couple of twists. Let’s say we’re managing pay-per-click ads for a resort. Below, I outline how the three main compon... > Read more
Anna Talerico is the executive vice president at ion, where she manages sales, marketing and client services. Can you tell us a little about your role at Ion Interactive? What's your conversion rate optimization (CRO) philosophy? As the executive vice president here at ion I manage the sales, marketing and client services teams.
It's a great place to be sitting because I can make sure these three teams are working very much in unison. I think that ultimately benefits our customers a great deal. My CRO philosophy is really simple: Test. Test continuously. Test to statistical significance. Learn what you can from the results, and then move onto the next test wave. Constantly be seeking improvement in both conversion rate and conversion quality (average order value, lead score, etc). Wh... > Read more