Conversion Rates Posts from the Internet Marketing Blog

Landing Page Examples: Learning from the Best & Worst Landing Pages on the Web

With the release of WordStream’s new landing page grader tool, we can’t get landing pages out of our heads! Surfing the wondrous web, landing pages are everywhere – both good and bad. We’re taking today to show some real-world landing page examples, so get ready for some breathtaking brilliance and miserable monstrosities.

Before we get started, it’s important to remember that landing pages aren’t just about the page itself. Process comes into play as well – what did visitors click to be brought to your landing page? If it was an ad, what did the ad say? If it was a newsletter blast, what links did they click? The “landing” process and movement through the funnel is just as important as the physical page design.In the spirit of competitive analysis, I spent some time Googl... > Read more

March 05, 2014     |   Written by: Megan Marrs   |   Posted In: Conversion Rates   |   Comments: 25

Want to Increase Your Conversion Rates? Here's How to Triple Them

We recently held a massively popular webinar packed with techniques guaranteed to triple your AdWords click-through rates, and we got a lot of people asking for help with the next logical step: boosting conversions. Once you've earned the click and have a visitor on your site, how do you most effectively convince them to sign up for your offer or purchase your product? Raising CTR’s is great, but raising conversions is even better.

Our next free webinar (THIS THURSDAY, March 6) will teach you just that: amazing – yet perfectly achievable – strategies to increase your conversion rates by three times or more. In Unbelievable Discoveries to 3x Your Conversion Rates, we're going to dive deep into tactics and features of the best converting campaigns in the market, with a replicable proces... > Read more

March 03, 2014     |   Written by: Larry Kim   |   Posted In: Conversion Rates   |   Comments: 5

A/B Testing Best Practices Can Save You Time, Money and Effort – Here's How

Everybody* knows that A/B testing best practices can help you run faster, jump higher and increase conversions. When it comes to providing users with an engaging and rewarding online experience, good A/B tests are a more effective treatment for embarrassing landing pages than topical ointment. However, approaches to designing multivariate tests that provide accurate and representative results can be uncertain at best and outright divisive at worst.

A/B testing is an invaluable tool for landing page optimization when implemented correctly. To minimize wasting time, money and effort on changes that will yield little to no benefit – or even make things worse – take the following points into consideration during your next project.* Not everybody knows this Prove ItBefore you casually a... > Read more

February 26, 2014     |   Written by: Dan Shewan   |   Posted In: Conversion Rates   |   Comments: 20

7 Ways to Spruce Up Your Landing Pages for the Holidays

In my last post on ad text improvements for the holidays, I mentioned that your PPC landing pages are a critical component you need to tweak for the holiday season.It stands to reason that a highly effective, holiday-targeted PPC campaign needs to incorporate contextually aligned landing pages that support the expectations of holiday shoppers that are clicking on your paid ads.

This article is going to focus exclusively on improvements that you can make to your website’s landing pages in order to maximize your performance potential during the holiday season.Similar to my last post, we’re going to categorize landing page tweaks into two specific areas.Below is a quick outline of how I’d like to cover landing pages. The seven tips I provide below will tie in to these two key areas of f... > Read more

November 27, 2013     |   Written by: Jeff Stevens   |   Posted In: Conversion Rates   |   Comments: 15

Landing Page Audit Case Study: McEwan Fraser Legal

I recently co-hosted a webinar for WordStream clients detailing landing page optimization best practices. Prior to the webinar, we gave our clients the opportunity to submit landing page examples for the chance to be audited during the webinar. The lucky winner was McEwan Fraser Legal, a Scottish firm that specializes in the residential property market, dealing with owner occupiers and property investors.

 The Landing Page AuditHere is the landing page submitted for our audit:The GoodThere are a few items from this landing page that I think are great.It has a formI love the fact that they have a form available directly on the page without creating extra steps for visitors. We live in such a busy world that many people will not fill out a form if they feel it requires any sort of t... > Read more

October 03, 2013     |   Written by: Ben Cohen   |   Posted In: Conversion Rates   |   Comments: 30

How to Create Squeeze Pages: What Makes an Awesome Squeeze Page Design?

What is a Squeeze Page?A squeeze page is a landing page designed to capture opt-in email addresses from potential subscribers. The goal of a squeeze page is to convince, cajole, or otherwise ”squeeze” a visitor into providing one of their most sought-after and coveted pieces of personal data: the email address.

What Makes a Good Squeeze Page?As its name suggests, there is an element of intentional yet subtle forcefulness involved in a squeeze page. Think the Star Wars crash compactor scene. Squeeze pages should work a bit like that.It’s a trap!You don’t want to leave those golden geese a means of escape, and putting in as few hyperlinks as possible narrows the walls around your victims prospective clients. A squeeze page should act as an ultimatum for visitors – either take the of... > Read more

September 16, 2013     |   Written by: Megan Marrs   |   Posted In: Conversion Rates   |   Comments: 30

New! Build Landing Pages & Manage Leads with WordStream

Landing pages are the bottom of the funnel in PPC. Even if you get your keywords, ads and bids right in your AdWords campaigns, it will be hard to realize great ROI through PPC without a landing page strategy.Once you’ve got the click and the prospect is off the SERP and on your site, you’re tantalizingly close to sealing the deal – but without a clean, well-designed, relevant, and persuasive landing page, you can lose them as fast as you got them.

In our experience, landing pages are a constant challenge for PPC advertisers. Here are some of the obstacles that AdWords users face:Building Landing Pages is Hard: Generally you need Web development resources plus a graphic designer and a hosting environment in order to set up PPC landing pages. It’s hard, it’s time-consuming, and it... > Read more

September 10, 2013     |   Written by: Larry Kim   |   Posted In: Conversion Rates   |   Comments: 15

12 Tests to Increase Your Landing Page Conversion Rate, Starting Today

Your bids are competitive, your ads are laser targeted, and you've tested and tweaked your landing page to get the highest possible conversion rate. Ever.You feel like Leonardo DiCaprio stand-spooning Kate Winslet on the Titanic, breathing in that fresh scent of saltwater greenbacks while your sales and leads keep pouring in.

You're a marketing genius (and you've earned the right to call yourself that).But then you wake up. Realizing that your 1997 GeoCities hosted landing page hasn't seen an improvement since, well, 1997. And your potential profits are like a leaking ship. Slowly. Dripping. Away. While you’re staying profitable (for now), your competitors are figuring out ways to improve, enhance, and build trust and relationships with clients that could have been yours. All b... > Read more

July 11, 2013     |   Written by: Johnathan Dane   |   Posted In: Conversion Rates   |   Comments: 36

Keep It Simple, Stupid – 6 Tips for Creating Clean & Simple PPC Landing Pages

When I was in high school, my geometry teacher said his favorite saying to live by was “KiSS - Keep It Simple, Stupid.” No matter what topic we were covering, he usually tried it squeeze it into the lesson plan. Although it might not apply to every situation, I find that applying it to landing pages always works wonders for my clients.

All too often I come across landing pages or websites that are overloaded with text, images, forms, animations, and so on and so forth. It becomes overwhelming and often times confusing – “What’s going on here? What am I looking at? Where am I?” Potential customers or leads take off before completing any actions because they don’t know what action they are supposed to take.What?Six Tips for Keeping Your Landing Pages Nice & SimpleWhenever cr... > Read more

February 07, 2013     |   Written by: Randi Lucius   |   Posted In: Conversion Rates   |   Comments: 4

The 9 Steps to a Better Conversion Rate [Infographic]

The folks at KISSmetrics and Conversion Rate Experts have put together an infographic that lays out a nine-step process to improving conversion rates. (Spoiler Alert: It's more of a document than an infographic per se, so put on your reading glasses.)RELATED: What's a Good Conversion Rate?At a high level, here are the steps:Determine your strategy and goalsAnalyze existing traffic sourcesAnalyze your visitors (especially those that don't convert)Study your marketplaceIdentify your most persuasive assetsDevelop strategic experimentsDesign pages to testRun your A/B testsApply your winning elementsClick the image below to view the larger version.

... > Read more

December 02, 2011     |   Written by: Elisa Gabbert   |   Posted In: Conversion Rates   |   Comments: 3
 
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