Conversion Rates Posts from the Internet Marketing Blog
Tim Ash is the CEO of SiteTuners.com, a landing page optimization firm that offers conversion consulting, testing, and software tools to improve conversion. SiteTuners’ unique AttentionWizard.com visual attention prediction tool can be used on a landing page screenshot or mock-up to quickly identify major conversion issues.
Tim has worked with many leading companies and is a highly regarded keynote speaker at Internet marketing conferences. He is a contributing columnist to several industry publications and is the author of the bestselling book Landing Page Optimization. Tim is the founder and chairperson of ConversionConference.com, the first conference focused on improving online conversions. Can you start by telling us a little about SiteTuners.com and your role there? SiteTuners is a... > Read more
A good way to evaluate the effectiveness of your display ads is to look at conversion statistics. Generally these stats focus on how many users performed a desired action, like a purchase, and what percentage of conversions followed a user clicking on the advertisement. But online advertising platforms are starting to offer an additional measure of conversion performance: view-through conversion rate.
What Is View-Through Conversion Rate? View-through conversion rate is the percentage of users who view an ad and neglect to click on it, but within a certain period of time go to the ad’s associated conversion page and undertake the desired action. Unlike click conversion rates, this statistic measures conversions that don’t result from clicks on the advertisem... > Read more
This is a guest post by Megan Leap. Megan is the online marketing manager at Ion Interactive. Ion sells first-rate landing page management and optimization software, has an excellent blog on post-click marketing, and are friends of WordStream. Megan will be posting periodically here, and also look for contributions from the WordStream team to their blog.
There are many ways to segment your online visitors in the three phases of online marketing. On the pre-click side, there is keyword-based segmentation, which maximizes the relevancy of your paid clicks. On the post-conversion side, there is email list segmentation, which as most marketers know, boosts email marketing performance. And then, on the post-click side, there is form-based landing page segmentation, which can sometimes pro... > Read more
As ion interactive's online marketing manager, Megan Leap manages webinar, social media, search and email campaigns. She has extensive experience in conversion rate optimization and social media marketing, and when not championing high-ROI online marketing strategies, can be found running marathons across the U.
S. She is also a frequent contributor to the Post-Click Marketing Blog. Follow Megan on Twitter: @MeganLeap. What’s it like for an online marketer who’s marketing LiveBall, an online marketing software product, to other online marketers? Marketing to marketers is a lot of fun. If I worked somewhere else, I would be our target audience. Plus, I use our software product every day in my job, so I know it inside and out. That gives me a unique perspective. Our audience kno... > Read more
Not unlike a lot of marketers who enter the discipline through the SEO door, my initial fascination with search marketing was the idea that you could promote and optimize a piece of content and generate large volumes of really specific search traffic. And, also not unlike a lot of marketers, I quickly realized that traffic is only a directionally significant metric: people visiting your site is financially meaningless if you can’t turn their visit into a business-driving activity once they get there (even if you're monetizing based on CPM, you still want visitors to go deeper into your site, create a relationship and return, etc.
). The following is a collection of resources surrounding website conversion rate optimization. There’s a lot of great content out there on the subject, but t... > Read more