Copywriting Posts from the Internet Marketing Blog
Do you know the etymology of the word “cliché”? It’s a printer’s term – back when printers had to physically arrange letters together to form words and paragraphs and pages, they would sometimes arrange common strings of letters or words together on a single plate to facilitate printing those sequences more efficiently.
This was also known as a “stereotype block.”You can see how both “cliché” and “stereotype” evolved into metaphors. In the same way that using clichés made things easier for printers, clichés make things easier for writers. Reaching for a common, familiar phrase is a shortcut to communicating something close to what you mean. It’s harder and it takes longer to express yourself in fresh language that is also clear.We’re all lazy and we’re all g... > Read more
How many unread emails do you have in your inbox? 300? 800? Or maybe, if you’re like me and are on countless mailing lists, 2,644? And that’s after a little Gmail spring cleaning!We get a TON of emails every day, and a lot of them are never opened. People are inundated with boatloads of information – more than ever before in history! But we don’t have more time to soak it all in.
The chances of your email being ignored are pretty high – unless of course, you have a rockin’ sockin’ subject line.Your subject line is your first (and maybe your last) impression on users. In many ways, your email subject line is more important than your email body. After all, a great newsletter is worthless if it never sees the light of day.There are a few different schools of thought when it come... > Read more
Writing ad copy for PPC can be a tough feat. The good news is, you don’t have to be a super-creative copywriter to whip up competitive ad text. In fact, following a pragmatic approach can be advantageous.Here are a few simple steps that will help you to assess the competitive landscape and write ad copy that will stand out against your competitors’, regardless of your ad rank.
Do Some Competitive ResearchDo some research to hunt down your real competitors. With paid search, it’s easy to put up your blinders and forget who you’re really up against. Don’t take the easy route and assume that your competitors are parallel companies within your space. With PPC, you may actually be facing a whole new crew of competitors.Take a high-end shoe designer like Christian Louboutin. The typical... > Read more
Whether or not it’s fair to classify WordStream as a startup, we certainly still think of ourselves that way. And one of the challenges of startup life is the rapid growth – meaning our needs often outpace our hiring.[More: 50 Things Every Content Marketer Should Know]Lately, that’s the case with content creation, so we’re looking for a few good freelance writers to help us out.
So if you love writing, Internet marketing, and extra money, we want to hear from you! Specifically, I’m looking for someone(s) who:Has hands-on experience with search marketing – WordStream is very meta in that we market about marketing, do SEO on pages about SEO, create PPC ads for our PPC software and so on. So if you’re going to write for us, you need to have experience with the world of search ma... > Read more
How do you tap into the subconscious mind of your site visitors and make them click that call-to-action button? The moment you get a little salesy, you know they’ll run away before you even realize what happened.With customers getting smarter by the day, subtlety is the key to success. In simple words, you have to persuade them to complete your conversion goal by making them think that they want to do it, and not because you want them to.
Make your visitors achieve their goals first, before you bother them with your marketing goals.But how do you do that? Some of you have probably heard about the principles of persuasive copywriting, like scarcity, urgency, authority, consensus, consistency, reciprocation, and liking.Moving beyond the common wisdom of these persuasion tactics, here are s... > Read more
Fancy yourself a content marketer, or want to become one? Here’s a big fat content marketing skills list and tactics you should know before you apply for that content marketer job or update the title on your business cards. Help yourself by highlighting the right marketing skills needed for your resume.
Good grammar and proper use of punctuation – Hopefully you learned this in school. If you weren’t paying any attention, it’s not too late. You can pick up a lot just from reading voraciously – like how the mermaid in Splash learned English from watching TV. I also recommend picking up a basic writing manual, because it would be very difficult to intuit all the finer points of grammar and punctuation through intuition. You’ll feel nice and superior once you know the difference bet... > Read more
Writing! Anyone can do it (and I encourage you to) but not everyone is good at it (sorry).This is not one of those article that explains the difference between its and it’s or tells you why you’re using “literally” wrong. (Details, details.)Instead, I’m going to share five super-basic tips that will make all your writing better, including any writing you do for the web (AKA SEO content).
These tips will help you hone your writing structure and your writing style, leading to better organized, more readable writing, which will ultimately get more reads, shares and likes.1. Start with an outline.Not this kind of outline!It doesn’t matter how experienced you are. Whether you’re writing your first college essay or your 367th blog post (which I am, and that’s just for the WordStr... > Read more
Take a look at the two ads below. If you were looking to buy an insulation blower, which ad do you think you'd click on?PPC Ad #1PPC Ad #2These ads are completely different. Yet one of them performed far better than the other.But which one? And why?The winning ad is ad number two. It was written by BoostCTR writer "deaders," and it increased CTR by 176%.
Where the original ad was producing 1 click, the new ad is producing 2.76 clicks.So why did the new ad win? Let's take a look...The Original AdThe original ad starts okay. The title is clear. The first line repeats the title with the additional word "Blowing." So the first two lines say practically the same thing. This, in my opinion, is a waste of space.Line 2 is a bit strange. I think this is where the ad falls apart. It lists two model ... > Read more
Our latest white paper, co-authored with the good folks at Hanapin Marketing, is now available for download! Below is an excerpt from the guide. Click here to download the full text of this new, free guide.Tricks to Get the Click: 10 Tips for Writing Better PPC Text AdsIf you want to sell products or generate leads online, a user-friendly, conversion-optimized website is Step 1.
But when it comes to search engine marketing, it doesn’t matter how beautiful your website is if people never get there.Pay-per-click (PPC) advertisements placed in search engine results and on other relevant sites can be an extremely effective means of driving qualified traffic to your site – one that more than pays for itself, if you’re doing it right.Even though you have to pay for each click on one of you... > Read more
Take a look at the two ads below. If you were looking to buy a mini HDMI cable, which ad do you think you'd click on? PPC Ad #1PPC Ad #2 These ads are nearly identical, which makes it a bit harder to spot the winner. But in this case, the small details make a big difference.Made your decision?The winning ad is ad number one.
It was written by BoostCTR writer "jblankley," and it increased CTR by 84%. Where the original ad was producing 1 click, the new ad is producing 1.84 clicks.So why did the new ad win? Let's take a look...The Original AdThe original ad is already a strong ad. While they want to increase clicks on their ad, they also want only qualified visitors. This is why they've put "Buy" in the title copy and included the price in the ad.Claude Hopkins once observed that a... > Read more