Copywriting Posts from the Internet Marketing Blog

Win of the Week: Strong Offer + Verb = 89% Increase in CTR?

Take a look at the two ads below. If you were looking for CRM software ("CRM" stands for "Customer Relationship Management"), which ad would you click on? Which one jumps out to you? (If you've been following the Win of the Week column for very long, I'm willing to bet you can pick the winner.) PPC Ad #1PPC Ad #2 There is no difference in the URL.

The only differences are in the title and body copy of the ad. Made your decision?The winning ad is ad number one. It was written by BoostCTR writer "kbc5019," and it increased CTR by 89%. Where the original ad was getting 1 click, the new ad is getting 1.89 clicks.Why did the new ad win? Let's take a look...1. The phrase "On-Demand" in the original ad seems unnecessary. The question I ask myself is this: Isn't all software available to... > Read more

November 02, 2011     |   Posted In: Copywriting   |   Comments: 0

Win of the Week: Holiday-Appropriate Language Boosts CTR by 66%

With Halloween right around the corner, I thought it would be fun to feature a Halloween contest for the Win of the Week.With that in mind, which ad would you click on if you were looking to get some Halloween cookies for a party ... or as a substitute for trick-or-treat candy? PPC Ad #1PPC Ad #2 There is no difference in the title text or in the URL.

The only differences are in the body of the ad. Made your decision?The winning ad is ad number two. It was written by "wordisborn," and it increased CTR by 66%. Where the original ad was getting 1 click, the new ad is getting 1.66 clicks.Why did the new ad win? Let's take a look...1. The original ad wastes space by using the word "Smiley." Indeed, the cookies do have a "smiley face," but that detail is somewhat irrelevant for a pers... > Read more

October 26, 2011     |   Posted In: Copywriting   |   Comments: 2

Win of the Week: Thinking Like a Parent Boosts CTR by 63%

Whether you have kids or not, it's time to think like a parent. If you were a parent, and you were looking for online games for your preschool-aged child to play, what would you be looking for? And which of the two ads below would you have clicked on? Make your decision, then scroll down to discover which ad won.

 PPC Ad #1PPC Ad #2 Take your time. I'll wait. Okay, made your decision? The winning ad is ad number one. It was written by "WordWizard," and it increased CTR by 63%. Where the original ad was getting 1 click, the new ad is getting 1.63 clicks.Why did the new ad win? Let's take a look...1. Many parents are financially stretched, so the winning ad emphasizes that the games are FREE. In fact, the winning ad says "free" in the title, the body copy, and the URL -- three times... > Read more

October 12, 2011     |   Posted In: Copywriting   |   Comments: 0

Win of the Week: Focus on What Searchers Really Want

Imagine for a moment that you are a business owner who is hiring a new secretary. You want to make sure you've got a good secretary before you hire him (or her).What kind of information would you like to know? Which ad would get your attention and earn your click? Make your decision, then scroll down to discover the answer.

 PPC Ad #1PPC Ad #2 In this case, ad number two is the winner. It was written by "jeffbaum71," and it increased CTR by 162%. Where the original ad was getting 1 click, the new ad is getting 2.62 clicks.I find this week's contest interesting because it highlights a key principle of good ad writing. Here are a few reasons why the new ad won...1. The title of the winning ad is more descriptive. A "Secretary Skills Test" is much more precise and descriptive than a ... > Read more

October 05, 2011     |   Posted In: Copywriting   |   Comments: 2

Win of the Week: 156% Increase in CTR from Following the Rules

Which of the two ads below do you think got a higher click-through rate (CTR)? Make your decision, then scroll down to discover the answer. PPC Ad #1PPC Ad #2 To help make your decision, suppose for a moment that you are a business owner who wants to promote your business at a major convention.

And suppose you're looking for a place to print up some promotional banners for your booth. Which ad would earn your click -- and potentially your business?In this case, ad number two is the winner. It was written by "SuperchargeYourAds," and it increased CTR by 156%. Where the original ad was getting 1 click, the new ad is getting 2.56 clicks.I find this week's contest interesting because it validates many ad writing principles I've covered in my Win of the Week column. Here are a few rea... > Read more

September 28, 2011     |   Posted In: Copywriting   |   Comments: 2

Win of the Week: To Be Unorthodox or Conformist, That Is the Question

Today, I'm featuring what may be the biggest win in BoostCTR's brief history. It's certainly the biggest win that's been featured in a Win of the Week column.Since the difference between the two ads is so big, it should be easy to pick the winner, right? Well, maybe. Looks -- and gut-level responses -- can often be deceiving.

Nevertheless, take a look at the two google ppc ads below and see if you can pick the winner. PPC Ad #1PPC Ad #2 To help make your decision, suppose for a moment that you were a college student looking to rent some college textbooks. Which ad would you be more likely to click on? Which one reaches into the mind of the college student and gets her to click?In this case, ad number one is the winner. It was written by "ctrmaven," and it increased CTR by an asto... > Read more

September 21, 2011     |   Posted In: Copywriting   |   Comments: 1

Win of the Week: Clarity and Attention to Detail Increase CTR by 86%

Studying new winning ads is always fascinating because of the variety of products and services for which we're optimizing ad copy.Every week, there is a new win ... in a new market ... for a new product. And yet, in spite of this variety and "newness," the principles of good ad writing prove themselves over and over again.

With that in mind, which of the two ads below do you think performed better? The headlines and the URLs are the same. Only the body copy is different. Which approach do you think worked best? PPC Ad #1PPC Ad #2 I suppose it's not too difficult to pick the winner. The grammatical errors make it easy to spot the losing ad. Ad number two is the winner. It was written by "SwayamDas," and it increased CTR by 86%.So why did the new ad win? Here are a few reasons why..... > Read more

September 14, 2011     |   Posted In: Copywriting   |   Comments: 1

Win of the Week: Use the Language Your Searchers Are Using

Which of the two ads below do you think performed better? The headlines are quite distinct, and the body of each ad is fairly different as well. The URLs are the same. Which approach do you think worked best? PPC Ad #1PPC Ad #2 This ad contest is interesting because the ads are quite different, yet the difference in CTR is relatively modest.

In this particular contest, the new winner is ad number two. The winning ad was written by "ctr_guru," and it increased CTR by 31%, which is about the average increase we see for all contests at BoostCTR. Where the old ad was getting 10 clicks, the new ad is getting 13.1 clicks.So why did the new ad win? I have a few theories...1. The winning ad uses a strong keyword phrase in the title. It's more likely a person will search for "online pawn s... > Read more

September 07, 2011     |   Posted In: Copywriting   |   Comments: 2

Win of the Week: Subtle Changes Make a Big Difference in CTR

Which of the two ads below do you think performed better? Both used the same title text and URL (which is why the URL is not included in the images below). The body copy is the only difference between the two ads.Look closely and you'll notice the ads are quite similar. They include the same basic ideas, the same numbers.

They both include an exclamation point at the end of the second line of body copy. And yet, despite their similarities, one of these ads increased CTR by 111%. Can you guess which one? PPC Ad #1PPC Ad #2 Because of the similarities, it's harder than normal to guess the correct winner. It's unusual to see such a big difference between two ads that are so similar.Alright, enough suspense. In this particular contest, the new winner is ad number one. The winning ad ... > Read more

August 31, 2011     |   Posted In: Copywriting   |   Comments: 4

Win of the Week: Clarity, Specificity, and Urgency Produce 115% Increase in CTR

Which of the two ads below do you think performed better? Both used the same URL, but the titles and body copy are significantly different. PPC Ad #1PPC Ad #2 Here's another way to think about it: If you were searching for "horror movies," which ad do you think you'd click? Make your decision then scroll down for the answer.

In this particular contest, the new winner is ad number two. The winning ad was written by "ctr_guru," and it increased CTR by 115%.So why did the the new ad perform so much better and attract more than twice as many clicks as the original ad? Let's take a look...1. The title copy of the original ad is fairly vague. "Horror Movies" lacks specificity. Am I going to be able to watch horror movies when I click this ad? Or read reviews about horror movies? Or lear... > Read more

August 24, 2011     |   Posted In: Copywriting   |   Comments: 1
 
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