Google Posts from the Internet Marketing Blog

Mandatory Google+ Gmail Integration Quietly Shelved

Google has gone to valiant lengths to convince us that rumors of Google+’s demise have been greatly exaggerated, but Google is no longer forcing new Gmail users to connect their account to a Google+ profile – yet another move that could signal the end for Google’s troubled social network.Rumors of the decoupling of Google+ and Gmail first surfaced in the spring.

Google, unsurprisingly, hasn’t exactly gone out of its way to shout about the change from the rooftops, instead choosing to quietly shelve the mandatory integration.Although the change means that new Gmail users will no longer be forced to sign up for Google+, they’ll still have the option to do so, as you can see in the image above.Gundotra’s sudden departure from Mountain View sparked rumors and intense speculation ab... > Read more

September 19, 2014     |   Written by: Larry Kim   |   Posted In: Google   |   Comments: 13

Google Q2 Earnings Show CPC Down 6% Year over Year: Where's the Growth Coming From?

Google’s latest earnings call was a bit mixed – while Google saw a 22% increase in revenue over last year, bringing earnings to $15.96 billion in the second quarter of 2014, and the search giant narrowly beat analyst projections of $15.6 billion in revenue, their ad sales in the US and the UK, their two major markets, have slowed.

Non-US revenue (excluding the UK) of $7.7 billion accounted for 48% of total revenue. Their earnings per share were considered a miss as well, at $6.08.The proliferation of ads in emerging markets worldwide drove profits to $3.42 billion for the period, up from $3.23 billion in Q2 2013. More people are clicking on Google ads – a lot more. Total paid ad clicks were up 25% over last year and up 2% over the first quarter of 2014.However, the average cost per c... > Read more

July 18, 2014     |   Written by: Larry Kim   |   Posted In: Google   |   Comments: 2

The Smoking Gun: Deleted Google Author Photos Boost Ad CTR

If you’ve been following developments in the search industry lately, you’ll have undoubtedly have come across discussions about Google’s recent decision to remove authorship photos from search results. We reported on this soon after the change went into effect, and other industry thought leaders like Rand Fishkin wasted no time weighing in, either.

However, despite overwhelming support for the idea that Google’s decision was based on authorship photos’ impact on the CTR of paid search ads, some naysayers insisted that this couldn’t be the case. I wasn’t content to leave things at that, so I set about looking for evidence to support my theory – and I’ve found it.In the figure above, you can see that in a search for the term “negative keywords”, our paid search ad is the... > Read more

July 10, 2014     |   Written by: Larry Kim   |   Posted In: Google   |   Comments: 26

Google Calls Takebacks on Authorship Photos: An Alternate Theory

When Google announced a couple of weeks ago that Google+ authorship markup would be disappearing from the SERPs, Larry and Rand Fishkin were on the same page – both suspected that the reason for the reversal was a loss of clicks on ads.As Larry put it, “Clicks on the search results page are basically a zero sum game.

If there's an increase in CTR for one part of the SERP, some other part is losing that click. There must be a decrease in CTR elsewhere. And that includes the ads.”Do I think this theory is plausible? Sure, for two reasons:You’d expect that Google would test the feature before they told SEO’s to start using it. So it’s suspicious that we are now being told that the author photos have no positive effect.Images have been shown to increase CTR on the paid side (i... > Read more

July 07, 2014     |   Written by: Elisa Gabbert   |   Posted In: Google   |   Comments: 23

The Real Reason Google Plus Authorship Photos Are Gone

Googler John Mueller shocked the SEO industry last week with his announcement that Google is removing authorship photos and circle counts from the SERPs.The big question is: WHY? Why would Google kill a feature they had said would instill user trust in quality search results and help valuable content stand out?Why did they want us all to implement it in the first place?Was anything we were told about Google+ authorship markup and profile images in search true to begin with?It didn't take Moz's Rand Fishkin long to tweet his thoughts on the motivation behind the change:And even more pointedly:Since Google+ authorship and the rich snippets with photos in search results were implemented, we've seen eye tracking studies point to additional attention for the enhanced results.

We've seen researc... > Read more

July 02, 2014     |   Written by: Larry Kim   |   Posted In: Google   |   Comments: 20

How Google Hummingbird Changed the Future of Search

In September of last year, when Google Hummingbird was officially announced, Matt Cutts said that it would affect 90% of all searches, albeit in a subtle way. Considering that Google handles more than 3.5 billion searches every day, this means Google Hummingbird affects more than 3.15 billion of them.

Not exactly an inconsequential update.This image has nothing to do with Google Hummingbird. Still, hummingbirds are pretty cool.The Hummingbird update was the most ambitious adjustment of Google’s search algorithm since 2001. In today’s post, we’re going to look at what Google Hummingbird is, what it means for SEO, and what the future of Google’s quest to become the “Star Trek” computer could hold.What is Google Hummingbird?Although it’s technically accurate to call Google Hummin... > Read more

June 23, 2014     |   Written by: Dan Shewan   |   Posted In: Google   |   Comments: 11

Has Google Gone Too Far? Parental Status Demographic Added to AdWords

If you’ve ever read “What to Expect When You’re Expecting”, you probably didn’t notice a chapter about Google tracking your parental status in AdWords. Well, this is exactly what Google is doing, as Parental Status is now a demographic subset that advertisers can explicitly target.This feature went live within the past 12 hours or so, and Google has yet to make an official announcement.

However, we’ve already seen it in action, as you can see in the following figure:Our resident data scientist Mark Irvine was the first of us at WordStream to notice the new feature. At this point, parental status targeting hasn’t been rolled out across all advertiser accounts – in fact, even some of our largest Managed Services accounts don’t have access to this functionality yet, suggesti... > Read more

June 20, 2014     |   Written by: Larry Kim   |   Posted In: Google   |   Comments: 6

Google My Business: The New Integrated Local/Social Dashboard for Businesses

Google this week announced the launch of Google My Business, a new program aimed at getting more business owners under the Google umbrella with a one-stop shop for managing their business listings in search, using Google+ and more. Google My Business is an offering for businesses just getting started on the web, but will also become the default dashboard for current users of Places for Business and the Google+ social network.

In fact, as of today, if you navigate to Google Places for Business from the US or Canada, you'll be redirected to Google My Business:This is a little unusual, as Google tends to release new products in the United States first, rolling out changes over a period of weeks or months. The incorporation of Google+ and Places for Business into Google My Business happened as ... > Read more

June 12, 2014     |   Written by: Miranda Miller   |   Posted In: Google   |   Comments: 10

Panda 4.0: Why eBay Just Lost 80% of its Organic Rankings

Poor eBay – they're having a pretty bad day. Thanks to Google’s roll-out of Panda 4.0 and the Payday Loan 2.0 update, eBay is suffering a massive loss in organic traffic and rankings. Adding insult to injury, they had to ask all users to change their passwords after a database hack.Matt Cutts kicked off the SEO hysteria yesterday as he often does, with a tweet:First released in 2011, Panda is a component of the organic search ranking algorithm designed to weed out low-quality sites, or those with "thin content.

" In its initial release, Panda affected approximately 12% of all search queries – by March 2013, Google had refreshed Panda 25 times, making it a constant source of aggravation in SEO circles.This update is particularly worrisome for webmasters, given that Google had stopped a... > Read more

May 21, 2014     |   Written by: Larry Kim   |   Posted In: Google   |   Comments: 70

5 Creative Ways to Use Google Glass (and How to Win Your Own!)

Google Glass: What began as an experiment in the notoriously secretive Google X research and development lab soon became the future of wearable technology. Google recently opened up its Glass Explorer pilot program to the general public, meaning yes, anyone (with $1500 to spare) can buy one! But many people remain unaware of what Google Glass can really do.

First, for all you hardware nerds out there, let’s take a look at Glass’ “tech specs” (sorry, couldn’t resist):12GB of usable memory (16GB Flash total)802. 11b/g Wi-Fi and Bluetooth connectivity5 megapixel camera720p video resolutionIn this post, we’re going to explore five creative ways you can use Google Glass – and tell you how you can win your very own Google Glass headset (for free!) in WordStream’s new Grade and Get... > Read more

May 21, 2014     |   Written by: Dan Shewan   |   Posted In: Google   |   Comments: 6
 
Free Keyword Tool

Get thousands of relevent keyword suggestions - more,
faster, free!

Free Keyword Niche Finder

Discover profitable pockets of keywords for your
business.

Free Negative Keyword Suggestion Tool

Identify wasted spend before it happens and increase
your paid search ROI.

Contact Us | Company | Support | Site Map | Trademarks | Privacy Policy © 2007-2014 WordStream, Inc. All rights reserved.