Google Posts from the Internet Marketing Blog
Since former NSA analyst Edward Snowden leaked evidence of the security agency’s covert surveillance of millions of Americans to journalist Glenn Greenwald last year, online privacy has become one of the tech sector’s most contentious issues.Few issues in tech are as polarizing as online privacy, but the topic goes far beyond opinions about the security of personal data or how it should be used.
In fact, online privacy (or the lack thereof) is shaping the future of search, whether you realize it or not.Advertisers are desperate to plumb the depths of people’s personal lives in search of more accurate targeting, while many users are balking at how the monoliths of the tech sector are gathering, storing, and using their information. But what does the future hold, and should you be worr... > Read more
Google has gone to valiant lengths to convince us that rumors of Google+’s demise have been greatly exaggerated, but Google is no longer forcing new Gmail users to connect their account to a Google+ profile – yet another move that could signal the end for Google’s troubled social network.Rumors of the decoupling of Google+ and Gmail first surfaced in the spring.
Google, unsurprisingly, hasn’t exactly gone out of its way to shout about the change from the rooftops, instead choosing to quietly shelve the mandatory integration which had previously been in place since 2012.Although the change means that new Gmail users will no longer be forced to sign up for Google+, they’ll still have the option to do so, as you can see in the image above.Gundotra’s sudden departure from Mountain ... > Read more
Google’s latest earnings call was a bit mixed – while Google saw a 22% increase in revenue over last year, bringing earnings to $15.96 billion in the second quarter of 2014, and the search giant narrowly beat analyst projections of $15.6 billion in revenue, their ad sales in the US and the UK, their two major markets, have slowed.
Non-US revenue (excluding the UK) of $7.7 billion accounted for 48% of total revenue. Their earnings per share were considered a miss as well, at $6.08.The proliferation of ads in emerging markets worldwide drove profits to $3.42 billion for the period, up from $3.23 billion in Q2 2013. More people are clicking on Google ads – a lot more. Total paid ad clicks were up 25% over last year and up 2% over the first quarter of 2014.However, the average cost per c... > Read more
If you’ve been following developments in the search industry lately, you’ll have undoubtedly have come across discussions about Google’s recent decision to remove authorship photos from search results. We reported on this soon after the change went into effect, and other industry thought leaders like Rand Fishkin wasted no time weighing in, either.
However, despite overwhelming support for the idea that Google’s decision was based on authorship photos’ impact on the CTR of paid search ads, some naysayers insisted that this couldn’t be the case. I wasn’t content to leave things at that, so I set about looking for evidence to support my theory – and I’ve found it.In the figure above, you can see that in a search for the term “negative keywords”, our paid search ad is the... > Read more
When Google announced a couple of weeks ago that Google+ authorship markup would be disappearing from the SERPs, Larry and Rand Fishkin were on the same page – both suspected that the reason for the reversal was a loss of clicks on ads.As Larry put it, “Clicks on the search results page are basically a zero sum game.
If there's an increase in CTR for one part of the SERP, some other part is losing that click. There must be a decrease in CTR elsewhere. And that includes the ads.”Do I think this theory is plausible? Sure, for two reasons:You’d expect that Google would test the feature before they told SEO’s to start using it. So it’s suspicious that we are now being told that the author photos have no positive effect.Images have been shown to increase CTR on the paid side (i... > Read more
Googler John Mueller shocked the SEO industry last week with his announcement that Google is removing authorship photos and circle counts from the SERPs.The big question is: WHY? Why would Google kill a feature they had said would instill user trust in quality search results and help valuable content stand out?Why did they want us all to implement it in the first place?Was anything we were told about Google+ authorship markup and profile images in search true to begin with?It didn't take Moz's Rand Fishkin long to tweet his thoughts on the motivation behind the change:And even more pointedly:Since Google+ authorship and the rich snippets with photos in search results were implemented, we've seen eye tracking studies point to additional attention for the enhanced results.
We've seen researc... > Read more
In September of last year, when Google Hummingbird was officially announced, Matt Cutts said that it would affect 90% of all searches, albeit in a subtle way. Considering that Google handles more than 3.5 billion searches every day, this means Google Hummingbird affects more than 3.15 billion of them.
Not exactly an inconsequential update.This image has nothing to do with Google Hummingbird. Still, hummingbirds are pretty cool.The Hummingbird update was the most ambitious adjustment of Google’s search algorithm since 2001. In today’s post, we’re going to look at what Google Hummingbird is, what it means for SEO, and what the future of Google’s quest to become the “Star Trek” computer could hold.What is Google Hummingbird?Although it’s technically accurate to call Google Hummin... > Read more
If you’ve ever read “What to Expect When You’re Expecting”, you probably didn’t notice a chapter about Google tracking your parental status in AdWords. Well, this is exactly what Google is doing, as Parental Status is now a demographic subset that advertisers can explicitly target.This feature went live within the past 12 hours or so, and Google has yet to make an official announcement.
However, we’ve already seen it in action, as you can see in the following figure:Our resident data scientist Mark Irvine was the first of us at WordStream to notice the new feature. At this point, parental status targeting hasn’t been rolled out across all advertiser accounts – in fact, even some of our largest Managed Services accounts don’t have access to this functionality yet, suggesti... > Read more
Google this week announced the launch of Google My Business, a new program aimed at getting more business owners under the Google umbrella with a one-stop shop for managing their business listings in search, using Google+ and more. Google My Business is an offering for businesses just getting started on the web, but will also become the default dashboard for current users of Places for Business and the Google+ social network.
In fact, as of today, if you navigate to Google Places for Business from the US or Canada, you'll be redirected to Google My Business:This is a little unusual, as Google tends to release new products in the United States first, rolling out changes over a period of weeks or months. The incorporation of Google+ and Places for Business into Google My Business happened as ... > Read more
Poor eBay – they're having a pretty bad day. Thanks to Google’s roll-out of Panda 4.0 and the Payday Loan 2.0 update, eBay is suffering a massive loss in organic traffic and rankings. Adding insult to injury, they had to ask all users to change their passwords after a database hack.Matt Cutts kicked off the SEO hysteria yesterday as he often does, with a tweet:First released in 2011, Panda is a component of the organic search ranking algorithm designed to weed out low-quality sites, or those with "thin content.
" In its initial release, Panda affected approximately 12% of all search queries – by March 2013, Google had refreshed Panda 25 times, making it a constant source of aggravation in SEO circles.This update is particularly worrisome for webmasters, given that Google had stopped a... > Read more