Google Posts from the Internet Marketing Blog
Google this week announced the launch of Google My Business, a new program aimed at getting more business owners under the Google umbrella with a one-stop shop for managing their business listings in search, using Google+ and more. Google My Business is an offering for businesses just getting started on the web, but will also become the default dashboard for current users of Places for Business and the Google+ social network.
In fact, as of today, if you navigate to Google Places for Business from the US or Canada, you'll be redirected to Google My Business:This is a little unusual, as Google tends to release new products in the United States first, rolling out changes over a period of weeks or months. The incorporation of Google+ and Places for Business into Google My Business happened as ... > Read more
Poor eBay – they're having a pretty bad day. Thanks to Google’s roll-out of Panda 4.0 and the Payday Loan 2.0 update, eBay is suffering a massive loss in organic traffic and rankings. Adding insult to injury, they had to ask all users to change their passwords after a database hack.Matt Cutts kicked off the SEO hysteria yesterday as he often does, with a tweet:First released in 2011, Panda is a component of the organic search ranking algorithm designed to weed out low-quality sites, or those with "thin content.
" In its initial release, Panda affected approximately 12% of all search queries – by March 2013, Google had refreshed Panda 25 times, making it a constant source of aggravation in SEO circles.This update is particularly worrisome for webmasters, given that Google had stopped a... > Read more
Google Glass: What began as an experiment in the notoriously secretive Google X research and development lab soon became the future of wearable technology. Google recently opened up its Glass Explorer pilot program to the general public, meaning yes, anyone (with $1500 to spare) can buy one! But many people remain unaware of what Google Glass can really do.
First, for all you hardware nerds out there, let’s take a look at Glass’ “tech specs” (sorry, couldn’t resist):12GB of usable memory (16GB Flash total)802. 11b/g Wi-Fi and Bluetooth connectivity5 megapixel camera720p video resolutionIn this post, we’re going to explore five creative ways you can use Google Glass – and tell you how you can win your very own Google Glass headset (for free!) in WordStream’s new Grade and Get... > Read more
What are on-the-go consumers looking for when they're using mobile devices to perform searches with local intent? Four out of five local searchers want the ads they see to be customized to their city, zip code or immediate surroundings, for one.They're also looking for information they can act on immediately.
Fifty percent of consumers who conducted a local search on their smartphone visited a store within a day, according to new research by Ipsos MediaCT and Purchased, commissioned by Google.Their study took place online in January 2014 and explored consumer behavior across nine different verticals including Auto, CPG, Retail and Finance. Each of the 4,500 study participants completed a vertical-specific online survey. In order to participate, they had to be at least 18 years of age, cond... > Read more
When consumers are searching for local business information, it makes sense that so long as your business listing information is correct, your business will show on the map when the search includes your physical location and product/service … right?Not necessarily. Julie Bacchini from Neptune Moon shared an interesting blog post (aptly titled “This is Why People Hate Google”) last week that highlights factors outside of a company's physical address that may influence how and when your business listing will appear in local searches.
She started looking into the issue on behalf of a client who has had trouble getting their business listing to come up in local, relevant searches. In fact, according to Bacchini, the business appears on page two in Google's search results when people searc... > Read more
In the latest Webmaster video, Matt Cutts answers a question that could have come from me (but actually came from someone named Leah in New York):Google changed the search engine market in the '90s by evaluating a website's backlinks instead of just the content ... Updates like Panda and Penguin show a shift in importance towards content.
Will backlinks lose their importance?There have been some arguments – notably from Russ Jones in the comments on this post (extrapolated on by Rand Fishkin in a recent Whiteboard Friday) – that links will actually increase in value over time.In the below video, Matt Cutts says the opposite is true. It’s not around the corner, but Google will eventually put less emphasis on links – not, however, purely because of link spam, but because links to a s... > Read more
Rand Fishkin just published the results of a test he did to see if query and click-through data might affect search rankings. To run the test, he asked his Twitter followers to search the term “imec lab” and click on the Moz result. He did not link to the post in his tweet:Care to help with a Google theory/test? Could you search for "IMEC Lab" in Google & click the link from my blog? I have a hunch.
— Rand Fishkin (@randfish) May 1, 2014Rand writes:A blog post I’d published last week ranked number 7 in Google US results (incognito/logged-out, without regional geographic bias), the same as it had a week prior just after I wrote it (sadly, I forgot to take a screenshot last week when I first looked at the ranking). After noting the position and taking a screenshot, I sent&nbs... > Read more
If you’re like me, you’re checking Gmail constantly. Despite how much time you spend on Gmail, I bet that good old Google Mail is still holding out a few secrets on you! Well we’re blowing its cover and showing you some of the most valuable Gmail tips and tricks to make your email checking a bit easier.
Gmail Keyboard ShortcutsDid you know you can use a number of Gmail keyboard shortcuts from within Google Gmail? Some general Word shortcuts apply so that when you’re composing messages, you can use Gmail shortcut keys like:Ctrl + b | Make your text bold.Ctrl + i | Make your text italicized.Ctrl + u | Make your text underlined.Ctrl + Shift + 7 | Create a numbered list.Ctrl + Shift + 8 | Create a bulleted list.Ctrl + k | Insert a hyperlink for highlighted text. (Note: For Gmail ke... > Read more
It’s no secret that there’s little love lost between Google and Facebook, even to those outside the Valley. Google proved this once again today by announcing it has expanded access to +Post ads to all advertisers and that these ads will support Google Hangouts on Air.What Are Google +Post Ads?Google first announced +Post ads in December, billing them as a new format of ad that brands can use to drive engagement across multiple platforms.
Simply put, +Post ads are pieces of content from brands’ Google Plus profiles, such as videos and photos, which are repurposed into ads to be served across the Google Display Network.What’s the Big Deal?In the official blog post announcing the rollout, Google highlighted some examples of how advertisers have used +Post ads to drive user engagement.... > Read more
In his latest Webmaster video, Matt Cutts answers the question: “How does Google separate popularity from authority?” (This question came from a “Blind Five Year Old,” by the way! That’s our friend AJ Kohn unless someone stole his alias.)It’s an interesting question, but I’m particularly interested in an offhand comment that Cutts makes at the beginning of the video.
To distinguish between popular sites and authoritative sites, he uses the examples of pornography and government websites. Porn sites are more popular than government sites, he says, but government sites are more authoritative:If you were to look at sites that are popular – for example porn sites are very popular – but people tend not to link to porn sites. On the other hand if you take something like the Wis... > Read more