Google Posts from the Internet Marketing Blog

30 Fast Facts About the Google Antitrust Case

 The Google Antitrust Case: Is Google violating antitrust laws by using its search dominance to favor its own products in search results over competitors? The Federal Trade Commission (FTC) is trying to decide whether or not to sue Google for antitrust violations. A final decision about whether to pursue an antitrust case is expected before the end of the year.

In addition to the U.S. Government and European antitrust investigations, there are a number of private lawsuits by Google rivals that make claims of unfair competition or antitrust violations against Google.There is no argument that Google runs the world's most popular search engine, with 67% of the market. But has this market dominance been obtained through antitrust violations?The government’s escalating investigation into ... > Read more

December 06, 2012     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 2

When Did Google Give Up on the Long Tail?

Over the past year I’ve noticed that the Google results for long-tail queries have really started to suck. It often seems like Google just stops paying attention if I type more than three words. Case in point: I just searched “the french exit cilantro” and Google basically completely ignored the last word of my query:Spectacular fail: NOT ONE result on the first page contains the word “cilantro.

” (They're also all from my blog; so much for domain diversity.) I was looking for a specific post on my blog about cilantro, and was trying to save time by Googling directly to it rather than going to my blog first and performing a search there. This used to work! Even on the second page, I didn’t start seeing results that included the word “cilantro” until halfway down the page, an... > Read more

September 14, 2012     |   Written by: Elisa Gabbert   |   Posted In: Google   |   Comments: 28

Google Knowledge Graph Gets Fancy with Slider Results at Top of Page

Yesterday, blanking on the name of the movie Magnolia, I googled the phrase “tom cruise movies,” and saw a really surprising result (click the image to enlarge):  Knowledge Graph on Steroids!!! This huge, sliding row of movie posters at the top of the page – very reminiscent of Netflix’s browsing design – is beyond eye-catching; it’s practically all I can see.

When you click on one of the movie posters, you’re directed to a new SERP, as though you searched for the name of that movie:  Larry saw something similar this week on his mobile phone while doing a tourism-related search:  What’s Going on Here?You haven’t forgotten my big conspiracy theory about the Google Knowledge Graph, have you? I suspect that Google is trying to train users to pay... > Read more

August 31, 2012     |   Written by: Elisa Gabbert   |   Posted In: Google   |   Comments: 5

Rank-Modifying Spammers Patent: Did Google Kill the SEO Star?

SEO Experiments Now Come In A New Flavor: Google’s Messing With Your SERPsSEO experimentation is a science. Hypothesis: If I increase the quantity of inbound links pointing to a page (independent variable), then I will see my ranking on the search engine results page (SERP) for the page’s targeted keywords increase (dependent variable).

By running enough scientific experiments that were in similar, carefully-controlled environments, SEO’s can make very precise conclusions, i.e. 10 targeted exact-match anchor text links in a guest post author bio no longer increase SERP rankings for a competitive keyword after the latest Penguin algorithm update.At least, they could make precise conclusions. This causality mindset is being phased-out as a trend of the past as we speak.We’ll release ... > Read more

August 30, 2012     |   Written by: Victor Pan   |   Posted In: Google   |   Comments: 8

Google People Search Engine?! How I Taught Google Search to People Search

I taught Google Search tricks the way you teach them to Furby. Their creepiness awesomeness is on the same level. Create your unique Google Search stalker app today!When Google’s Search Plus Your World was first released, people were all worried about the world ending as we knew it. The theory was that world views were about to become narrower as an invisible filter bubble would alter your access to information.

What I hope to demonstrate here is that I believe the opposite is true.There’s too much information on the web. Better filters can help users get what they want.Let me show you how I Furby-trained Google to only more efficiently fetch the information I wanted – specifically, information about people. (Link-builders, PR professionals, and intelligence agents, it’s time to ta... > Read more

August 01, 2012     |   Written by: Victor Pan   |   Posted In: Google   |   Comments: 3

The War on 'Free' Clicks: Think Nobody Clicks on Google Ads? Think Again!

Do People Click on Google Ads?If you use Google search (and who doesn’t), you may have noticed that sponsored results (Google pay-per-click, or PPC, ads) have been taking over more and more of the search engine results page.Here at WordStream, we’ve noticed that too! So we decided to do some research into what impact all of these new, bigger, more prominent and engaging ad formats are having on the average Google searcher.

The results are astonishing:Clicks on paid search listings beat out organic clicks by nearly a 2:1 margin for keywords with high commercial intent in the US. In other words, 64.6% of people click on Google Ads when they are looking to buy an item online!Click here to skip ahead:Organic Search ListingAlgorithm UpdatesSEO vs PPCAcknowledgementsSurvey MethodologyNow, to... > Read more

July 17, 2012     |   Written by: Larry Kim   |   Posted In: Google   |   Comments: 89

Conspiracy Theory: Google Knowledge Graph Trains Us to 'See' the Right Side of the SERP

Google recently announced the release of the Knowledge Graph, a new feature designed to “help you discover new information quickly and easily” by providing informative answers to informational queries directly in the SERP. In other words, for search queries that are typically answered by a high-ranking, ever-present Wikipedia page, some of that top-level information can now be found on the results page itself, so you don’t necessarily have to click through to another site.

For example, if you google “Mae West,” you see some basic information (date of birth and death, height, name of spouse, and some of her more well-known movies, as well as related figures) to the right of the organic search results (click to enlarge):Yesterday, I was talking to Larry about different types of sea... > Read more

July 12, 2012     |   Written by: Elisa Gabbert   |   Posted In: Google   |   Comments: 8

Say Hello to Google+ Local. Will it Replace Yelp and Facebook Pages for Businesses?

I was frustrated and disappointed when the news broke that Google retired Google Places services and replaced it with a new Google+ Local. I already spend a lot of time adding and verifying businesses on Google Places and didn’t want to go through the same process again.However, when I logged in to the new service at https://plus.

google.com/local, I found that nothing fundamental has really changed – Google just transferred data, adding more information and additional features like business score and recommended local places. Those businesses which are not verified by their owners still require verification by phone or mail, the same way it was on Google Places. Meanwhile, the new local pages look fresh, engaging, and have more features for business owners and visitors.Here's what it l... > Read more

June 07, 2012     |   Posted In: Google   |   Comments: 5

How Do Google Alerts Work? Why Are They Not Working?

Are your Google Alerts not working? Maybe you've set it up wrong. But before we walk you through how to correctly set up a Google Alert for yourself, let's revisit how does Google Alerts work.Google Alerts are a way to monitor the search results for a given query. In theory, setting up a Google Alert is a great time-saver, because you get an email from Google whenever your specified query shows up on the web.

These web alerts are useful for a number of reasons:Brand monitoring – Keep track of mentions of your brand and products.Reputation management – Respond in a timely fashion to negative mentions and reviews.Link building – Push social traffic to positive reviews of your brand, or ask webmasters to turn citations into links.Journalism/Blogging – Follow media coverage of a topic ... > Read more

April 10, 2012     |   Written by: Elisa Gabbert   |   Posted In: Google   |   Comments: 45

Top 10 Google Update Codenames

Yesterday Google announced another big round of “search quality highlights,” i.e., changes to the algorithm that serves up your search results. These lists – which Google has been publishing on the Inside Search blog since December 2011, supposedly in an effort to “push the envelope when it comes to transparency” – have just gotten more unwieldy and impenetrable over the last several months.

The first list included 10 “algorithmic and visible feature changes.” Yesterday’s announcement listed 50 changes.That’s too many updates for this little soldier, and I tweeted so:Apparently I’m not the only one who finds these lists semi-unreadable:According to Google, “we make roughly 500 improvements in a given year,” and it would seem that almost all of them have a cutesy c... > Read more

April 04, 2012     |   Written by: Elisa Gabbert   |   Posted In: Google   |   Comments: 0
 
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