Google Posts from the Internet Marketing Blog
In his latest Webmaster video, Matt Cutts answers the question: “How does Google separate popularity from authority?” (This question came from a “Blind Five Year Old,” by the way! That’s our friend AJ Kohn unless someone stole his alias.)It’s an interesting question, but I’m particularly interested in an offhand comment that Cutts makes at the beginning of the video.
To distinguish between popular sites and authoritative sites, he uses the examples of pornography and government websites. Porn sites are more popular than government sites, he says, but government sites are more authoritative:If you were to look at sites that are popular – for example porn sites are very popular – but people tend not to link to porn sites. On the other hand if you take something like the Wis... > Read more
It's fair to say Google's Amit Singhal shocked the audience at SMX West last week when he told Danny Sullivan a solution to the not-provided keywords issue will be announced "in the coming weeks or months."Wow .@theamitsinghal announced that google is working on solution for keyword (not provided) situation #SMXWest #smx pic.
twitter.com/taQEMTYv9m— Larry Kim (@larrykim) March 12, 2014Google hasn't given an inch on the keyword data lost to site owners and marketers when secure search was fully implemented in September 2013. It was a change two years in the making; SEOs and site owners saw keyword data gradually disappearing to the "not provided" dark side from September 2011 on. Throughout, panic ensued as site owners were no longer able to track users by the keywords that brought them to... > Read more
In a recent Webmaster video, Matt Cutts confirmed that Google has tried internal versions of its search engine that work entirely without links. The results are low-quality – “for now,” he said. But this suggests that the value of the almighty link has come into question at Google, and they may be working on a version of the PageRank algorithm that doesn't depend so heavily on the link graph – which means PageRank as we know it might be on the chopping block.
But when?Don LaFontaine, Master of the "In a World" Movie Trailer VoiceoverIn light of this, we asked some of our favorite SEO and inbound marketing experts to answer the following three questions:Do you see the link losing value over time? Do you foresee a future where backlinks lose some or all of their weight in the PageRan... > Read more
Internet marketing legend and conference organizer extraordinaire Brett Tabke took time from his busy schedule recently to discuss a number of issues with me, from the impact of Google search updates and upcoming trends in online marketing to the future of his popular Pubcon conference series. Read on for his fascinating insights into Google’s changing business model, the secret of content marketing and more.
Thanks for talking with me, Brett!Referral Data Losses a Game ChangerLK: Back in November, you and Joe Laratro spoke at SLC/SEM about the Year in Search Marketing. What do you think were the biggest game changers in search in 2013? BT: The Snowden revelations gave search engines cover to implement SSL connections on all searches. That has led to the loss of referral data. Not h... > Read more
Yes, Google tracks what you do. Yes, Google knows a lot about you. Yes, Google reads your email. Yes, it’s 2014, and no one cares.Online privacy concerns were a hot topic in 2013 (e.g. Edward Snowden), but I suspect even more information will be gathered about all of us in 2014. Oh well. Each day, we hand over more information to Facebook, Amazon, Google and any other successful online brand.
Personally, I like when Amazon recommends products I might like, when Facebook shows me updates from my closest friends, and when Google tailors their search results just for me.Clearly, there are some boundaries when it comes to personal privacy, but I think more and more we are opting in to sharing our information, rather than worrying about our information being used inappropriately. Microsoft la... > Read more
A new feature that allows marketers to undo changes in Google AdWords is welcome and probably long overdue, though it begs the question: is the AdWords Editor dead?Right now, the AdWords “Undo” button seems to be a limited test, available only in select accounts. What it does, however, is gives advertisers the ability revert to the way their campaign was before changes, or to download a fresh version of account or campaign specifics.
This should make testing much easier.With all of this functionality in the web interface, are we now hearing the death knell for the Google AdWords Editor, desktop version?Why I Used to Use AdWords EditorBack in the day, AdWords Editor had a ton of advantages, including:Offline editing, which was a real issue in and around 2005. Now, however, we have wi-fi... > Read more
With Google constantly rolling out new features and design on the search results page, including personalized and location-based search results, there's no longer such a thing as a standard SERP for everyone. So what’s driving the new Google search results page layout?The team at VirtualHosting.com has put together a new infographic that examines what today's Google SERP looks like and what it means to be at the top of Google’s search results.
According to VirtualHosting, the new Google search results page is driven and defined by:Click-through rates (CTR) – Which parts of the page get the most clicks? How much does CTR fall off after page 1?Searcher intent and location – Does the Google user have intent to make a purchase? Are they looking for local businesses or trying to co... > Read more
The Q3 2013 earnings call revealed that Google shares are at an all-time high – and yet, average cost per click (CPC) continues to fall.With Google stock up, you’d expect CPC to be up as well. After all, something has to be driving the growth. So what gives?Attention Shoppers: AdWords PPC Ads Are On Sale (Again!)The trend is clear – cost per click on Google’s paid search ads continues to fall.
The average CPC in Q3 was down 4% since last quarter and down 8% versus the same quarter last year. This is the 8th consecutive quarterly decline in average CPC since Q4 2011.Our own internal customer data aligns nearly perfectly with the official earnings reports – we found average CPC to be down by 9% this year. And as you can see by the trend line, we don’t see things bottoming out any... > Read more
Google voice search – because who has time to type these days? We all have better things to do, like binge-watching Breaking Bad or looking at pictures of babies trying to lift weights. Finger exercise was the last remnant of physical activity for office drones, which means this future is only a few decades away:Thanks Google!We could debate about how much Google had contributed to the obesity epidemic while improving our techno-lives, but to be fair, Google Voice Search is a pretty nifty move by Google.
Google has been continuing to build on its development, making our online activity even lazier easier.Last month Google did some upgrades on Google voice search, enabling Google search to connect with your other Google accounts to deliver personal information to users. In this post... > Read more
There’s been a ton of grumbling and conspiracy theories in the search engine marketing community about how new enhanced campaigns - the biggest and most disruptive upgrade to the AdWords advertising platform in the last 10 years - are just a ploy to raise CPCs. Various vendors including Adobe, Kenshoo, Covario and others have recently released studies claiming that CPCs are already rising by 6% this quarter.
So I was surprised to hear that the exact opposite happened in Thursday evening’s Google Earnings conference call. AdWords CPC was down. Here’s an excerpt from the call:Paid Clicks – Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our Network members, increased approximately 23% over the second quarter of 2012 and increased... > Read more