Google Posts from the Internet Marketing Blog
A new feature that allows marketers to undo changes in Google AdWords is welcome and probably long overdue, though it begs the question: is the AdWords Editor dead?Right now, the AdWords “Undo” button seems to be a limited test, available only in select accounts. What it does, however, is gives advertisers the ability revert to the way their campaign was before changes, or to download a fresh version of account or campaign specifics.
This should make testing much easier.With all of this functionality in the web interface, are we now hearing the death knell for the Google AdWords Editor, desktop version?Why I Used to Use AdWords EditorBack in the day, AdWords Editor had a ton of advantages, including:Offline editing, which was a real issue in and around 2005. Now, however, we have wi-fi... > Read more
With Google constantly rolling out new features and design on the search results page, including personalized and location-based search results, there's no longer such a thing as a standard SERP for everyone. So what’s driving the new Google search results page layout?The team at VirtualHosting.com has put together a new infographic that examines what today's Google SERP looks like and what it means to be at the top of Google’s search results.
According to VirtualHosting, the new Google search results page is driven and defined by:Click-through rates (CTR) – Which parts of the page get the most clicks? How much does CTR fall off after page 1?Searcher intent and location – Does the Google user have intent to make a purchase? Are they looking for local businesses or trying to co... > Read more
The Q3 2013 earnings call revealed that Google shares are at an all-time high – and yet, average cost per click (CPC) continues to fall.With Google stock up, you’d expect CPC to be up as well. After all, something has to be driving the growth. So what gives?Attention Shoppers: AdWords PPC Ads Are On Sale (Again!)The trend is clear – cost per click on Google’s paid search ads continues to fall.
The average CPC in Q3 was down 4% since last quarter and down 8% versus the same quarter last year. This is the 8th consecutive quarterly decline in average CPC since Q4 2011.Our own internal customer data aligns nearly perfectly with the official earnings reports – we found average CPC to be down by 9% this year. And as you can see by the trend line, we don’t see things bottoming out any... > Read more
Google voice search – because who has time to type these days? We all have better things to do, like binge-watching Breaking Bad or looking at pictures of babies trying to lift weights. Finger exercise was the last remnant of physical activity for office drones, which means this future is only a few decades away:Thanks Google!We could debate about how much Google had contributed to the obesity epidemic while improving our techno-lives, but to be fair, Google Voice Search is a pretty nifty move by Google.
Google has been continuing to build on its development, making our online activity even lazier easier.Last month Google did some upgrades on Google voice search, enabling Google search to connect with your other Google accounts to deliver personal information to users. In this post... > Read more
There’s been a ton of grumbling and conspiracy theories in the search engine marketing community about how new enhanced campaigns - the biggest and most disruptive upgrade to the AdWords advertising platform in the last 10 years - are just a ploy to raise CPCs. Various vendors including Adobe, Kenshoo, Covario and others have recently released studies claiming that CPCs are already rising by 6% this quarter.
So I was surprised to hear that the exact opposite happened in Thursday evening’s Google Earnings conference call. AdWords CPC was down. Here’s an excerpt from the call:Paid Clicks – Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our Network members, increased approximately 23% over the second quarter of 2012 and increased... > Read more
Google Products Graveyard: Mourning Google Reader and Other Discontinued Google Products and Services
Google Reader is going away on July 1, leaving its small but loyal fan based scrambling to find a replacement RSS reader. (This longtime Google Reader user has been very happy since switching to Feedly.)With Google Reader on its death bed, and iGoogle approaching the end as well, we thought it was high time we revisited some of the many other Google products that we’ve said goodbye to over the years.
Many of these products were great ideas that just never caught on with a larger audience; some had overlapping functionality with other products, forcing Google to focus development efforts on one over the other. I still mourn the old, social version of Google Reader. Which Google product still haunts you from beyond the grave?Our Google Graveyard infographic reviews some of the many great i... > Read more
It's been a busy few days in the news and many of us have been glued to our "sets" (i.e. Twitter) following the filibuster in the Texas senate and, this morning, the Supreme Court's historic decision to strike down DOMA (the defense of marriage act), the 1996 law which denied federal benefits to legally married same-sex couples.
In a cute act of apparent support for gay rights, Google has implemented a rainbow search box for searches related to gay marriage, such as "gay" and "lesbian":What do you think of Google's show of support? Should the search giant stay out of politics?You can read about the significance of the rainbow flag to the gay rights movement here.UPDATE: Though we only noticed this today, Danny Sullivan points out that the rainbow search box was already in place for Gay Pri... > Read more
Ever since Google introduced auto-complete in 2004, predictive search has become a welcome part of our internet interactions, helping us search faster, find results quicker, and discover answers to questions we didn’t even know we had.As predictive search becomes more powerful, tools like Google Now have become capable of delivering relevant, personalized information to users, all but eliminating the need for search as we know it.
Will Google’s continued efforts in predictive search destroy search engines as we know them today? Is Google Now the beginning of a self-destructive path for the king of search?In this post we’re looking at all aspects of predictive search – how Google uses it in search engines, the role it plays on mobile devices and in new features like Google Now, and w... > Read more
On the Q1 2013 earnings call last week, Larry Page spent a lot of his time taking about the future – a future that will not be social, as Page might have had us believe in the past. He didn’t mention Google+ once on the call, and social media only came up insofar as YouTube is social. That’s a switch!So what does define the future of Google? The unifying theme just might be laziness.
Almost every Google venture that Page spent time talking about is designed to cater to our increasing laziness and impatience as a society.The web used to be a playground for tech nerds, but now it's for everybody, including people who know nothing about technology. As tech gets easier and more accessible, 5% of people mourn the loss of the control, but the rest of us lazy bums love it.Talking Is Easier ... > Read more
During Google’s first quarter earnings call for 2013, Patrick Pichette – Google’s Senior VP and Chief Financial Officer – seemed to reveal the real reason behind Google Fiber, Google’s attempt to provide connection speeds “100 times faster than today’s broadband.”Google Fiber, currently active in Kansas City and coming soon to Provo, Utah, and Austin, Texas, is a newer venture outside of Google’s core product stack, and the kind of “speculative product” that Larry Page said is vital to growing and surviving as a technology company.
“Companies tend to get comfortable doing what they’ve always done,” Page said on the call, but “incremental improvements are guaranteed to be obsolete over time, especially in technology.” This is why they’ve taken leaps into ne... > Read more