Google Posts from the Internet Marketing Blog
Have you received multiple disapprovals of ads from Google and only done exactly what is said in the email? If so, you could be in jeopardy of getting completely suspended from advertising on Google. Or, as some put it, “Google Slapped!”It’s horrible. You are forever suspended from advertising on Google and when the Google Policy Team makes this determination, it is rarely ever revoked.
Why you ask? It’s not because Google is mean or bad. It’s because Google is trying to protect the consumer from false, misleading or potentially harmful products or services. However, given the magnitude of advertisers worldwide, algorithms and bots are used to uphold policy and flag suspicious advertisers. Each ad disapproval, trademark issue, website issue or policy violation results in a strike... > Read more
About six months ago, I proposed a conspiracy theory that Google created the Knowledge Graph in order to "train" Google users to pay attention to the right-hand side of the SERP. Google can't easliy monetize informational queries, but the Knowledge Graph could be a way to increase ad revenue across the board, by proactively changing the heat map so searchers start to view the whole page as useful, not just the organic results in the middle.
Remember when Google said "Ads are just answers"? They are subtly reinforcing that viewpoint with Knowledge Graph, by providing rich "answers" right where the ads usually go!What Is Google Knowledge Graph?Knowledge Graph, launched in 2012, is basically Google's version of Wikipedia. According to Wikipedia (ha ha), "The Knowledge Graph is a knowledge bas... > Read more
My personal blog gets a lot of traffic through Google Image Search. In fact, two of my top 10 organic keyword referrers are “jeff bridges” and “young jeff bridges,” thanks to a post in which I ask the age-old question, who’s the ultimate in “cocky-hot,” a young Jeff Bridges or James Spader circa Pretty in Pink? (Scientists have not yet reached consensus on this issue.
)Well, traffic is traffic, right? Meh – maybe for a blog that has no real business goals. But let’s pretend for a second that I am running a business and have goals to reach. As such, there are a few problems with this traffic:It’s irrelevant – People who search Google Images for pictures of Jeff Bridges don’t really care what I have to say, about Jeff Bridges or otherwise probably – they just want to... > Read more
When website traffic drops, and it’s clear that you were not the cause of it, it’s time to point your finger at Google, rant, and maybe even cut down that 6000 word rant into an informative 3700 word blog post. This SEO is spending Christmas Eve with Google so hopefully you won’t have to.This is the type of early Christmas card you would not want from Google.
“It’s probably that darn Google Panda,”“I feel like it’s Penguin and negative SEO!”or “It might be those directory submissions/paid links that so-and-so did in the past”Before you go on a zealous “Google is evil” blame rampage, I understand that there’s a ton of ways to blame Google (or someone else) without proof. However, empty accusations will not get you your traffic back. Attributing traffic loss ... > Read more
The Google Antitrust Case: Is Google violating antitrust laws by using its search dominance to favor its own products in search results over competitors? The Federal Trade Commission (FTC) is trying to decide whether or not to sue Google for antitrust violations. A final decision about whether to pursue an antitrust case is expected before the end of the year.
In addition to the U.S. Government and European antitrust investigations, there are a number of private lawsuits by Google rivals that make claims of unfair competition or antitrust violations against Google.There is no argument that Google runs the world's most popular search engine, with 67% of the market. But has this market dominance been obtained through antitrust violations?The government’s escalating investigation into ... > Read more
Over the past year I’ve noticed that the Google results for long-tail queries have really started to suck. It often seems like Google just stops paying attention if I type more than three words. Case in point: I just searched “the french exit cilantro” and Google basically completely ignored the last word of my query:Spectacular fail: NOT ONE result on the first page contains the word “cilantro.
” (They're also all from my blog; so much for domain diversity.) I was looking for a specific post on my blog about cilantro, and was trying to save time by Googling directly to it rather than going to my blog first and performing a search there. This used to work! Even on the second page, I didn’t start seeing results that included the word “cilantro” until halfway down the page, an... > Read more
Yesterday, blanking on the name of the movie Magnolia, I googled the phrase “tom cruise movies,” and saw a really surprising result (click the image to enlarge): Knowledge Graph on Steroids!!! This huge, sliding row of movie posters at the top of the page – very reminiscent of Netflix’s browsing design – is beyond eye-catching; it’s practically all I can see.
When you click on one of the movie posters, you’re directed to a new SERP, as though you searched for the name of that movie: Larry saw something similar this week on his mobile phone while doing a tourism-related search: What’s Going on Here?You haven’t forgotten my big conspiracy theory about the Google Knowledge Graph, have you? I suspect that Google is trying to train users to pay... > Read more
SEO Experiments Now Come In A New Flavor: Google’s Messing With Your SERPsSEO experimentation is a science. Hypothesis: If I increase the quantity of inbound links pointing to a page (independent variable), then I will see my ranking on the search engine results page (SERP) for the page’s targeted keywords increase (dependent variable).
By running enough scientific experiments that were in similar, carefully-controlled environments, SEO’s can make very precise conclusions, i.e. 10 targeted exact-match anchor text links in a guest post author bio no longer increase SERP rankings for a competitive keyword after the latest Penguin algorithm update.At least, they could make precise conclusions. This causality mindset is being phased-out as a trend of the past as we speak.We’ll release ... > Read more
I taught Google Search tricks the way you teach them to Furby. Their creepiness awesomeness is on the same level. Create your unique Google Search stalker app today!When Google’s Search Plus Your World was first released, people were all worried about the world ending as we knew it. The theory was that world views were about to become narrower as an invisible filter bubble would alter your access to information.
What I hope to demonstrate here is that I believe the opposite is true.There’s too much information on the web. Better filters can help users get what they want.Let me show you how I Furby-trained Google to only more efficiently fetch the information I wanted – specifically, information about people. (Link-builders, PR professionals, and intelligence agents, it’s time to ta... > Read more
Do People Click on Google Ads?If you use Google search (and who doesn’t), you may have noticed that sponsored results (Google pay-per-click, or PPC, ads) have been taking over more and more of the search engine results page.Here at WordStream, we’ve noticed that too! So we decided to do some research into what impact all of these new, bigger, more prominent and engaging ad formats are having on the average Google searcher.
The results are astonishing:Clicks on paid search listings beat out organic clicks by nearly a 2:1 margin for keywords with high commercial intent in the US. In other words, 64.6% of people click on Google Ads when they are looking to buy an item online!Click here to skip ahead:Organic Search ListingAlgorithm UpdatesSEO vs PPCAcknowledgementsSurvey MethodologyNow, to... > Read more