Google Posts from the Internet Marketing Blog
Thanks to everyone who helped us get the news out about our infographic: What Industries Contribute to Google's Revenues. A special thank you to John Abell at Wired, Jennifer Booton at Fox Business, and John Letzing at the Wall Street Journal, Noam Cohen at the New York Times, Eric Mack at CNET, Jeff Haden at Inc, as well as the guys at Black Hat PPC! In this post, I’d like to address a few of the questions that came up in the comment sections of our blog and other sites that covered the news.
Here it is again (click to enlarge), in case you missed it!And now for some Q&A’s about our Google Advertiser Infographic:Where Is the Legal Industry? (i.e., Where Are My “Mesothelioma” Keywords?)Here are the top 20 industries that spent the most on Google advertising last year.Finance &a... > Read more
In case you missed Google’s announcement yesterday, beginning in February they will begin migrating campaigns that are utilizing either the “Conversion Optimizer” or “Enhanced CPC” options to the “Optimize for Conversions” ad rotation option. According to their results making this change can result in a 5% increase in conversions.
Now I have nothing against Google researching ways to increase performance for their advertisers, in fact I support it. It’s good business on Google’s part to help their advertisers succeed and I think they should continue to research best practices and actively produce educational materials. But that’s where yesterday’s announcement crosses a line for me, because Google is actively reaching into advertisers’ accounts and altering how they ... > Read more
Monday, Google+ finally opened its doors to businesses with Google+ Pages.That’s right, businesses now have the option of creating a brand page on Google+. You aren’t limited to one page either—if you have several popular products, you might want to consider making different pages for your business, products, and even events.
Google+ also lets you choose from a few different types of pages that break down into many sub-categories. For example, putting yourself in the “local business” category gives you the option of listing an address and phone number. What You Can Do With Your Google+ PageThere’s a lot you can do on your Google+ page. There’s the obvious, such as uploading and sharing photos, videos, links, and viewing all your +1s. But there’s plenty more you ca... > Read more
Yesterday Google announced a new ad placement, with ads now being displayed at the bottom of SERPs. This additional ad spot comes along with a number of other updates Google has been making as it cleans up Gmail and Google Reader (with mixed feedback), adds Dynamic Search Ads, and starts hiding some organic search query data, to name a few changes.
Google is pushing the PPC big time. Google notes that in testing, this new bottom placement performed better with CTR than side ads. Google attributes this to the fact that users tend to scan a page from top to bottom, with the news ads fitting better into the user’s “flow.” You can compare the performance of ads in top positions vs. other positions with the “Top vs. Side” segment, which will be appropriately re-named “Top vs. Other... > Read more
Google AdWords Display Ads – Google’s Paying Close Attention to Display, Does that Mean You Should Too?
You can learn a lot about marketing from Google, and if you’re in search marketing paying close attention to what Google says and what types of things they place emphasis on are vital to your lively-hood. This is why Matt Cuttsgets 350 comments on a post announcing a change in the algorithm that affects around 2% of queries, and it’s why search marketers have a much keener interest in Google Plus and its integration in SERPs, Webmaster Tools, et al than your average social network.
So when Google starts to push something and you’re a pay-per click practitioner you pay attention. Recently I’ve been aggressively retargeted by Google’s “Watch This Space” campaign:I’ve also seen it on LinkedIn where I’m sure from a job title, skills, groups, and probably even demographic... > Read more
Google this week has been serving up huge sitelinks for branded searches. Take for example, this organic search for "WordStream" and look at the huge sitelinks (highlighted in yellow):I've seen searches with as few as 2 huge organic sitelinks, and listings with many as 12 huge organic sitelinks. The new super-sized mega sitelinks take up the entire page! (Learn More: WordStream's AdWords Sitelinks Guide)SEO Impact of Huge Sitelinks in Google Search ResultsAll other organic search listings are now pushed down significantly "below the fold".
It's going to be very tough for an SEO to generate any traffic on branded keyword searchs. The new mega sitelink pushes the number 2 organic search result below the fold! And it's even worse when there are a few sponsored links above the organic sea... > Read more
Google+, Google’s latest answer to the Facebook question, launched last week, and the fact that people are still talking about it could be a good sign for the search giant/social giant wannabe. Could it be that Google+ isn’t destined for the Google graveyard?On the Plus Side, It’s Better Than BuzzDanny Sullivan took a look at Google+ one week after launch and finds that users are gaining followers and traffic.
He points out that it took 17 months for Search Engine Land to get almost 1,000 followers on Google Buzz. In the same time period, its Facebook fans increased by nearly 16 times as much, and Twitter followers increased by about 35,000. And in just one week, Search Engine Land has 1,000 followers on Google+, indicating that it’s a lot more successful than Buzz right out of the... > Read more
Google Realtime Search is on hiatus since the company's contract with Twitter, enabling access to the full feed of public updates, expired on July 2, 2011.While the unique Twitter feed has been suspended, Google notes that the publicly available information on Twitter is still available and searchable on the Google search engine.
Google plans on relaunching its real-time search with access to content from various sources including Google+ information, although the date for this relaunch has not yet been set.Hopefully it will come soon, because with the suspension on Google Realtime, there is no way to find tweets further back than a few days, as Danny Sullivan of Search Engine Land notes:Twitter has largely outsourced the service of Twitter search longer than a few days to Google, a deliber... > Read more
Don't You Forget About MeIn the aftermath of all the Google+ excitement, I’d like to call attention to some other Google updates that deserve our notice.You may have thought that Google+ was enough to tide you over, but remarkably Google has been dishing out additional updates without pause.Google Products Get a Face LiftYou’ve probably already noticed the new Google homepage’s cleaner, more sophisticated look.
You’ll be seeing this sleek redesign applied to a number of Google products, as Google aims to deliver an experience “founded on three key design principles: focus, elasticity and effortlessness.” How oddly vague.As Google notes, a shot of Botox from time to time never hurts…unless you have a negative reaction. Taking a look at Google’s original homepage in 1997, we ... > Read more
Google+ Has Arrived!Google’s new super-secret social project is finally being rolled out…to a select few, for now at least.But wait to you hear what Google + has got under its hood; more than just a pretty face (and it is quite attractive, thank goodness), the new social project tries to address the gaps and missing pieces in the current social network paradigm.
Vic Gundotra, one of the key players in Google +’s creation, explains:“We believe online sharing is broken. And even awkward…We think connecting with other people is a basic human need. We do it all the time in real life, but our online tools are rigid. They force us into buckets — or into being completely public…Real life sharing is nuanced and rich. It has been hard to get that into software.”Google + has done its... > Read more