Google Posts from the Internet Marketing Blog

Google Realtime Search Disappears As Contract With Twitter Ends

Google Realtime Search is on hiatus since the company's contract with Twitter, enabling access to the full feed of public updates, expired on July 2, 2011.While the unique Twitter feed has been suspended, Google notes that the publicly available information on Twitter is still available and searchable on the Google search engine.

Google plans on relaunching its real-time search with access to content from various sources including Google+ information, although the date for this relaunch has not yet been set.Hopefully it will come soon, because with the suspension on Google Realtime, there is no way to find tweets further back than a few days, as Danny Sullivan of Search Engine Land notes:Twitter has largely outsourced the service of Twitter search longer than a few days to Google, a deliber... > Read more

July 05, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 0

Yet More Google Updates: Makeovers, Mobile Sites & Chocolate Milk, Oh My!

Don't You Forget About MeIn the aftermath of all the Google+ excitement, I’d like to call attention to some other Google updates that deserve our notice.You may have thought that Google+ was enough to tide you over, but remarkably Google has been dishing out additional updates without pause.Google Products Get a Face LiftYou’ve probably already noticed the new Google homepage’s cleaner, more sophisticated look.

You’ll be seeing this sleek redesign applied to a number of Google products, as Google aims to deliver an experience “founded on three key design principles: focus, elasticity and effortlessness.” How oddly vague.As Google notes, a shot of Botox from time to time never hurts…unless you have a negative reaction. Taking a look at Google’s original homepage in 1997, we ... > Read more

July 01, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 0

Google+ | Google’s New Social Platform Revealed

Google+ Has Arrived!Google’s new super-secret social project is finally being rolled out…to a select few, for now at least.But wait to you hear what Google + has got under its hood; more than just a pretty face (and it is quite attractive, thank goodness), the new social project tries to address the gaps and missing pieces in the current social network paradigm.

Vic Gundotra, one of the key players in Google +’s creation, explains:“We believe online sharing is broken. And even awkward…We think connecting with other people is a basic human need. We do it all the time in real life, but our online tools are rigid. They force us into buckets — or into being completely public…Real life sharing is nuanced and rich. It has been hard to get that into software.”Google + has done its... > Read more

June 30, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 2

Another Round of Google Updates: City Sites, Descriptive Terms & URL Testing

There is never a lack of Google additions and updates in the webiverse, and with several happening in recent days, it’s worth taking an in-depth look at the latest concoctions Google is brewing up.Getting Started With Google City SitesGoogle has started creating new city sites, which act as a central portal showing a variety of information in one central location.

The city pages show places, offers, events, business owner resources, and community blogs.The layout of these pages is fun and aesthetically pleasing. As a person who relies heavily on resources like Trip Advisor to tell me what to check out when visiting a new city, I’m looking forward to testing out the new city pages.For now city pages is only available for Austin (TX), Portland (OR), Madison (WI), and San Diego (CA).Check... > Read more

June 14, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 2

Google +1 Review: A Deeper Look at the Google +1 Button

Just over two months ago Google announced their Google +1 Button, and yesterday they expanded on the offering by releasing the Google +1 Button for Websites. Having been signed up for the Google +1 service for a few weeks now, I thought I'd write a bit about my experiences using it so far. Unfortunately, I haven't yet found it to be that helpful.

Does Google +1 Even Work?For starters, my understanding was that Google was going to roll out Google +1 data in their paid and organic search results in order to help get "Recommendations when you want them," as advertised on the Google +1 product page. Take a look at this screenshot:But what I’m seeing is that:The +1 data doesn't get updated very often. 1,401 people have +1'd Facebook and it's been stuck at that number for nearly a month now.&nb... > Read more

June 02, 2011     |   Written by: Larry Kim   |   Posted In: Google   |   Comments: 17

Button Battles: Google & Twitter Release New Social Buttons

Get ready for your site to have more buttons than an 80’s denim jacket.In the ongoing battle over social media, buttons seem to be a popular ammunition tool, attracting users like, well, a shiny button.It may be no coincidence then that today both Google and Twitter are releasing updated or new buttons that can be embedded in websites.

Google +1 Button Now Available for WebsitesWhen Google +1 was first released, the +1 button was designated solely for the search results page. In case you need a quick reminder, the +1 button allows users to recommend certain search results. +1 is Google’s next step in an attempt to beef up their social media influence (especially after Buzz’s relative flop).You can check out our post when +1 was first released for more info, and our review of Goog... > Read more

June 01, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 3

Google Correlate: Google Trends in Reverse

Google has just released a nifty new addition to Google Labs. Today we welcome Google Correlate.Google Correlate – The Opposite of TrendsWhile Google Trends and Google Insights allow you to enter a search term and see the search trends, Google notes that:Researchers told us they want to enter the trend of some real world activity and see which search terms best match that trend.

In other words, they wanted a system that was like Google Trends but in reverse.Google Correlate is the response, allowing you to upload your own data series and get back a list of search terms that correspond with the real world trend.Taking Google Correlate for a Test DriveUpon first learning about Google Correlate, I was a little more than confused; science has never been my strong suit. But the Google Correla... > Read more

May 25, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 2

Ramifications of a Lackluster Rapture: Google Trends and the Social Media Response

Saturday has come and gone, and the continuously impending apocalypse has been put off once again. No people levitating into the sky, no fiery asteroids hurtling towards earth, just a volcano in Iceland letting off some steam. Even the volcano’s biggest threat was that it might possibly disrupt flights in Scotland.

Very terrifying. By now we should be well accustomed to being disappointed about end time prophecies. With Y2K still fresh in many minds, hopefully we’ve developed a healthy enough dose of skepticism to be critical of such predictions.  Human history has been littered with apocalyptic predictions. Can you guess how many have come true? The World is Ending … Again But I suppose you can’t really place too much blame on people like Harold Camping, who... > Read more

May 23, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 0

AdWords Showing Display URL Domain in Headlines for Select Ads on Google

Google has made a series of changes to the way ad text is served and displayed recently, and it’s important to follow how they’re displaying ad copy and what level of control you have.Towards that end, they recently announced that display URLs domains will be included in headlines, stating that:…starting today, we’ll automatically show your display URL domain in the headline for select top placement ads on Google.

As a result, your brand will be featured more prominently in your ad, and you can use the text in the headline to highlight other information. Potential customers, on the other hand, will be able to more easily identify the site to which they’ll be taken after they click on your ad…When shown in the headline, the display URL will be separated from the rest of the text... > Read more

May 18, 2011     |   Written by: Tom Demers   |   Posted In: Google   |   Comments: 5

Facebook vs. Google: Battle of the Online Giants

Godzilla vs. Mothra, Freddy vs. Jason, Alien vs. Predator, and now this summer, coming to a theater near you: Facebook vs. Google.It’s no secret that social is the new currency across the internet, but Facebook’s recent attack on Google shows just how precious and coveted such social data is.Facebook Hires PR Firm to Bad-Mouth GoogleOver the past few days, there has been a lot of speculation concerning what mysterious entity hired the private PR firm Burson-Marsteller to encourage mudslinging against Google by pitching anti-Google stories to newspapers.

 Dan Lyons at the Daily Beast reports that they discovered it was none other than Facebook – and they found out just by asking.A Facebook spokesman admitted that the company hired Burson for two reasons:First, because it believes ... > Read more

May 13, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 0
 
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