Google Posts from the Internet Marketing Blog
Do People Click on Google Ads?If you use Google search (and who doesn’t), you may have noticed that sponsored results (Google pay-per-click, or PPC, ads) have been taking over more and more of the search engine results page.Here at WordStream, we’ve noticed that too! So we decided to do some research into what impact all of these new, bigger, more prominent and engaging ad formats are having on the average Google searcher.
The results are astonishing:Clicks on paid search listings beat out organic clicks by nearly a 2:1 margin for keywords with high commercial intent in the US. In other words, 64.6% of people click on Google Ads when they are looking to buy an item online!Click here to skip ahead:Organic Search ListingAlgorithm UpdatesSEO vs PPCAcknowledgementsSurvey MethodologyNow, to... > Read more
Google recently announced the release of the Knowledge Graph, a new feature designed to “help you discover new information quickly and easily” by providing informative answers to informational queries directly in the SERP. In other words, for search queries that are typically answered by a high-ranking, ever-present Wikipedia page, some of that top-level information can now be found on the results page itself, so you don’t necessarily have to click through to another site.
For example, if you google “Mae West,” you see some basic information (date of birth and death, height, name of spouse, and some of her more well-known movies, as well as related figures) to the right of the organic search results (click to enlarge):Yesterday, I was talking to Larry about different types of sea... > Read more
I was frustrated and disappointed when the news broke that Google retired Google Places services and replaced it with a new Google+ Local. I already spend a lot of time adding and verifying businesses on Google Places and didn’t want to go through the same process again.However, when I logged in to the new service at https://plus.
google.com/local, I found that nothing fundamental has really changed – Google just transferred data, adding more information and additional features like business score and recommended local places. Those businesses which are not verified by their owners still require verification by phone or mail, the same way it was on Google Places. Meanwhile, the new local pages look fresh, engaging, and have more features for business owners and visitors.Here's what it l... > Read more
Are your Google Alerts not working? Maybe you've set it up wrong. But before we walk you through how to correctly set up a Google Alert for yourself, let's revisit how does Google Alerts work.Google Alerts are a way to monitor the search results for a given query. In theory, setting up a Google Alert is a great time-saver, because you get an email from Google whenever your specified query shows up on the web.
These web alerts are useful for a number of reasons:Brand monitoring – Keep track of mentions of your brand and products.Reputation management – Respond in a timely fashion to negative mentions and reviews.Link building – Push social traffic to positive reviews of your brand, or ask webmasters to turn citations into links.Journalism/Blogging – Follow media coverage of a topic ... > Read more
Yesterday Google announced another big round of “search quality highlights,” i.e., changes to the algorithm that serves up your search results. These lists – which Google has been publishing on the Inside Search blog since December 2011, supposedly in an effort to “push the envelope when it comes to transparency” – have just gotten more unwieldy and impenetrable over the last several months.
The first list included 10 “algorithmic and visible feature changes.” Yesterday’s announcement listed 50 changes.That’s too many updates for this little soldier, and I tweeted so:Apparently I’m not the only one who finds these lists semi-unreadable:According to Google, “we make roughly 500 improvements in a given year,” and it would seem that almost all of them have a cutesy c... > Read more
Chances are you’ve seen this new addition to Google’s black bar and wondered, what is this new Google Play?Ready, Set, Google Plays BallIn a nutshell, Google Play is the rebranded Android Market.Those who have Androids will see Google Play replacing the old market icon. Google Play is the one-stop-shop to buy apps, ebooks, movies, and music.
Sound a bit like iTunes? Yup, that’s the idea. Google Play even introduces itself in an Apple-style manner, with big, crisp images and minimal text. iTunes does a great job of being the central location for iPhone users to purchase anything and everything for their mobile devices, so naturally Google is picking up the hint and following in due fashion. Purchases can be made on the Google Play site online, or through the Google Play mobile ap... > Read more
Search suggestions: They’re sort of like that annoying friend who’s always trying to guess what you’re going to say before you’re done saying it. I often think, “Nope, Google, that’s not where I was going with that, not at all, at all,” but like many an annoying friend, I’d miss the search suggestions if they went away.
Google’s Autocomplete feature provides search suggestions as you type to save you time when you’re typing a common query. For example, start typing “Fa…” and Google guesses that you’re probably looking for Facebook. Sometimes the search suggestions are so ridiculous that it seems like they must have been handpicked by some Google employee with a bizarre sense of humor, but according to Google, the suggestions are determined algorithmically:A... > Read more
In the latest move to make SEO harder and increase Google revenues, Google yesterday introduced a new ad format called Enhanced Ad Sitelinks. This new ad format has some similarities to the existing site links ad format, but instead shows related ads in your AdWords account rather than your site links.
Here's what the new super-sized adwords sitelink looks like now:In testing, Google said that "ads with enhanced sitelinks were more useful and relevant" and "clickthrough rates were significantly higher than the same ad with traditional 2- and 3-line sitelinks." Obviously (duh), this has something to do with the fact that the new ads can occupy up to 3 times as much real estate on a Google SERP. It looks like a highly effective way to dominate above-the-fold search results, and further push o... > Read more
Thanks to everyone who helped us get the news out about our infographic: What Industries Contribute to Google's Revenues. A special thank you to John Abell at Wired, Jennifer Booton at Fox Business, and John Letzing at the Wall Street Journal, Noam Cohen at the New York Times, Eric Mack at CNET, Jeff Haden at Inc, as well as the guys at Black Hat PPC! In this post, I’d like to address a few of the questions that came up in the comment sections of our blog and other sites that covered the news.
Here it is again (click to enlarge), in case you missed it!And now for some Q&A’s about our Google Advertiser Infographic:Where Is the Legal Industry? (i.e., Where Are My “Mesothelioma” Keywords?)Here are the top 20 industries that spent the most on Google advertising last year.Finance &a... > Read more
In case you missed Google’s announcement yesterday, beginning in February they will begin migrating campaigns that are utilizing either the “Conversion Optimizer” or “Enhanced CPC” options to the “Optimize for Conversions” ad rotation option. According to their results making this change can result in a 5% increase in conversions.
Now I have nothing against Google researching ways to increase performance for their advertisers, in fact I support it. It’s good business on Google’s part to help their advertisers succeed and I think they should continue to research best practices and actively produce educational materials. But that’s where yesterday’s announcement crosses a line for me, because Google is actively reaching into advertisers’ accounts and altering how they ... > Read more