Google Posts from the Internet Marketing Blog
Yesterday Google announced a new ad placement, with ads now being displayed at the bottom of SERPs. This additional ad spot comes along with a number of other updates Google has been making as it cleans up Gmail and Google Reader (with mixed feedback), adds Dynamic Search Ads, and starts hiding some organic search query data, to name a few changes.
Google is pushing the PPC big time. Google notes that in testing, this new bottom placement performed better with CTR than side ads. Google attributes this to the fact that users tend to scan a page from top to bottom, with the news ads fitting better into the user’s “flow.” You can compare the performance of ads in top positions vs. other positions with the “Top vs. Side” segment, which will be appropriately re-named “Top vs. Other... > Read more
Google AdWords Display Ads – Google’s Paying Close Attention to Display, Does that Mean You Should Too?
You can learn a lot about marketing from Google, and if you’re in search marketing paying close attention to what Google says and what types of things they place emphasis on are vital to your lively-hood. This is why Matt Cuttsgets 350 comments on a post announcing a change in the algorithm that affects around 2% of queries, and it’s why search marketers have a much keener interest in Google Plus and its integration in SERPs, Webmaster Tools, et al than your average social network.
So when Google starts to push something and you’re a pay-per click practitioner you pay attention. Recently I’ve been aggressively retargeted by Google’s “Watch This Space” campaign:I’ve also seen it on LinkedIn where I’m sure from a job title, skills, groups, and probably even demographic... > Read more
Google this week has been serving up huge sitelinks for branded searches. Take for example, this organic search for "WordStream" and look at the huge sitelinks (highlighted in yellow):I've seen searches with as few as 2 huge organic sitelinks, and listings with many as 12 huge organic sitelinks. The new super-sized mega sitelinks take up the entire page! (Learn More: WordStream's AdWords Sitelinks Guide)SEO Impact of Huge Sitelinks in Google Search ResultsAll other organic search listings are now pushed down significantly "below the fold".
It's going to be very tough for an SEO to generate any traffic on branded keyword searchs. The new mega sitelink pushes the number 2 organic search result below the fold! And it's even worse when there are a few sponsored links above the organic sea... > Read more
Google+, Google’s latest answer to the Facebook question, launched last week, and the fact that people are still talking about it could be a good sign for the search giant/social giant wannabe. Could it be that Google+ isn’t destined for the Google graveyard?On the Plus Side, It’s Better Than BuzzDanny Sullivan took a look at Google+ one week after launch and finds that users are gaining followers and traffic.
He points out that it took 17 months for Search Engine Land to get almost 1,000 followers on Google Buzz. In the same time period, its Facebook fans increased by nearly 16 times as much, and Twitter followers increased by about 35,000. And in just one week, Search Engine Land has 1,000 followers on Google+, indicating that it’s a lot more successful than Buzz right out of the... > Read more
Google Realtime Search is on hiatus since the company's contract with Twitter, enabling access to the full feed of public updates, expired on July 2, 2011.While the unique Twitter feed has been suspended, Google notes that the publicly available information on Twitter is still available and searchable on the Google search engine.
Google plans on relaunching its real-time search with access to content from various sources including Google+ information, although the date for this relaunch has not yet been set.Hopefully it will come soon, because with the suspension on Google Realtime, there is no way to find tweets further back than a few days, as Danny Sullivan of Search Engine Land notes:Twitter has largely outsourced the service of Twitter search longer than a few days to Google, a deliber... > Read more
Don't You Forget About MeIn the aftermath of all the Google+ excitement, I’d like to call attention to some other Google updates that deserve our notice.You may have thought that Google+ was enough to tide you over, but remarkably Google has been dishing out additional updates without pause.Google Products Get a Face LiftYou’ve probably already noticed the new Google homepage’s cleaner, more sophisticated look.
You’ll be seeing this sleek redesign applied to a number of Google products, as Google aims to deliver an experience “founded on three key design principles: focus, elasticity and effortlessness.” How oddly vague.As Google notes, a shot of Botox from time to time never hurts…unless you have a negative reaction. Taking a look at Google’s original homepage in 1997, we ... > Read more
Google+ Has Arrived!Google’s new super-secret social project is finally being rolled out…to a select few, for now at least.But wait to you hear what Google + has got under its hood; more than just a pretty face (and it is quite attractive, thank goodness), the new social project tries to address the gaps and missing pieces in the current social network paradigm.
Vic Gundotra, one of the key players in Google +’s creation, explains:“We believe online sharing is broken. And even awkward…We think connecting with other people is a basic human need. We do it all the time in real life, but our online tools are rigid. They force us into buckets — or into being completely public…Real life sharing is nuanced and rich. It has been hard to get that into software.”Google + has done its... > Read more
There is never a lack of Google additions and updates in the webiverse, and with several happening in recent days, it’s worth taking an in-depth look at the latest concoctions Google is brewing up.Getting Started With Google City SitesGoogle has started creating new city sites, which act as a central portal showing a variety of information in one central location.
The city pages show places, offers, events, business owner resources, and community blogs.The layout of these pages is fun and aesthetically pleasing. As a person who relies heavily on resources like Trip Advisor to tell me what to check out when visiting a new city, I’m looking forward to testing out the new city pages.For now city pages is only available for Austin (TX), Portland (OR), Madison (WI), and San Diego (CA).Check... > Read more
Just over two months ago Google announced their Google +1 Button, and yesterday they expanded on the offering by releasing the Google +1 Button for Websites. Having been signed up for the Google +1 service for a few weeks now, I thought I'd write a bit about my experiences using it so far. Unfortunately, I haven't yet found it to be that helpful.
Does Google +1 Even Work?For starters, my understanding was that Google was going to roll out Google +1 data in their paid and organic search results in order to help get "Recommendations when you want them," as advertised on the Google +1 product page. Take a look at this screenshot:But what I’m seeing is that:The +1 data doesn't get updated very often. 1,401 people have +1'd Facebook and it's been stuck at that number for nearly a month now.&nb... > Read more
Get ready for your site to have more buttons than an 80’s denim jacket.In the ongoing battle over social media, buttons seem to be a popular ammunition tool, attracting users like, well, a shiny button.It may be no coincidence then that today both Google and Twitter are releasing updated or new buttons that can be embedded in websites.
Google +1 Button Now Available for WebsitesWhen Google +1 was first released, the +1 button was designated solely for the search results page. In case you need a quick reminder, the +1 button allows users to recommend certain search results. +1 is Google’s next step in an attempt to beef up their social media influence (especially after Buzz’s relative flop).You can check out our post when +1 was first released for more info, and our review of Goog... > Read more