Google Posts from the Internet Marketing Blog
Google has just released a nifty new addition to Google Labs. Today we welcome Google Correlate.Google Correlate – The Opposite of TrendsWhile Google Trends and Google Insights allow you to enter a search term and see the search trends, Google notes that:Researchers told us they want to enter the trend of some real world activity and see which search terms best match that trend.
In other words, they wanted a system that was like Google Trends but in reverse.Google Correlate is the response, allowing you to upload your own data series and get back a list of search terms that correspond with the real world trend.Taking Google Correlate for a Test DriveUpon first learning about Google Correlate, I was a little more than confused; science has never been my strong suit. But the Google Correla... > Read more
Saturday has come and gone, and the continuously impending apocalypse has been put off once again. No people levitating into the sky, no fiery asteroids hurtling towards earth, just a volcano in Iceland letting off some steam. Even the volcano’s biggest threat was that it might possibly disrupt flights in Scotland.
Very terrifying. By now we should be well accustomed to being disappointed about end time prophecies. With Y2K still fresh in many minds, hopefully we’ve developed a healthy enough dose of skepticism to be critical of such predictions. Human history has been littered with apocalyptic predictions. Can you guess how many have come true? The World is Ending … Again But I suppose you can’t really place too much blame on people like Harold Camping, who... > Read more
Google has made a series of changes to the way ad text is served and displayed recently, and it’s important to follow how they’re displaying ad copy and what level of control you have.Towards that end, they recently announced that display URLs domains will be included in headlines, stating that:…starting today, we’ll automatically show your display URL domain in the headline for select top placement ads on Google.
As a result, your brand will be featured more prominently in your ad, and you can use the text in the headline to highlight other information. Potential customers, on the other hand, will be able to more easily identify the site to which they’ll be taken after they click on your ad…When shown in the headline, the display URL will be separated from the rest of the text... > Read more
Godzilla vs. Mothra, Freddy vs. Jason, Alien vs. Predator, and now this summer, coming to a theater near you: Facebook vs. Google.It’s no secret that social is the new currency across the internet, but Facebook’s recent attack on Google shows just how precious and coveted such social data is.Facebook Hires PR Firm to Bad-Mouth GoogleOver the past few days, there has been a lot of speculation concerning what mysterious entity hired the private PR firm Burson-Marsteller to encourage mudslinging against Google by pitching anti-Google stories to newspapers.
Dan Lyons at the Daily Beast reports that they discovered it was none other than Facebook – and they found out just by asking.A Facebook spokesman admitted that the company hired Burson for two reasons:First, because it believes ... > Read more
It seems we’re always talking about Google. Whether we consider it a friend or foe, it’s difficult to deny that much of SEO news revolves around every breath Google takes. And it’s true, you don’t hear folks saying “I don’t know, let's Yahoo it.” In keeping with its nonstop release schedule, Google recently announced several new features.
Google Analytics Tracks Page Load Times Google is like an inspirational high-school teacher. He sees the potential in you that you have not yet discovered, and he’s always setting the benchmark higher and pushing you further. Google wants you to be the best you can be – for yourself, and for your users. That’s why with Google Analytics you now have the ability to track your page’s loa... > Read more
Google Tests New SERP Format: Site Links to News Articles Replace Website Description in Branded News Searches
I saw this change in the Google SERP format today on a search for "CNN." Check out how Google has replaced the 2-line website description with up to three sitelinks with full-line descriptions corresponding to the headlines of trending news stories. Take a look here:See how you can click on "Obama won't release bin Laden photos: Reaction" and it will link directly to the article.
It seems to be working this way on other major national media outlets, for example:USA TodayFox NewsWashington PostCBS NewsI guess on branded searches for media outlets, Google might be thinking something like...The anchor text on site links are too small for news articles (they're typically 1-3 words like "contact us" or whatever)The user probably doesn't care much for the website description (they obviously... > Read more
While Twitter, Facebook, and media outlets around the world were ablaze with news of Osama Bin Laden’s death on the night of May 1st, I was fast asleep in bed. It seems I’m always sleeping through important events, having snoozed through the Royal Wedding as well. I don’t wake up at 5 am for anything, and while old ladies in fancy hats are always good for a laugh, I’ve gotten more of my share of darling William and Catherine through the continuous stream of replay coverage.
So naturally it wasn’t until I groggily sat down at the computer with my coffee the next morning that I had any idea of the massive NYC partying I had missed out on. And like many others, I got the startling news via Facebook.Twitter Sets Aflame With an Abbotta-BANG!Osama Bin Laden’s death has once again exem... > Read more
Yesterday Google announced that their Instant Preview feature will now apply to ads. That means you’ll now be seeing that nifty little magnifying glass appear next to ads as well as organic search results. Clicking the Instant Preview magnifying glass brings up a window that lets users preview the ad landing page.
In the image below, you can see that my Google search for “flowers” brought up a few ads. Clicking the magnifying glass next to my 2nd ad, I got to see a preview page and was able to confirm that the ad would, in fact, lead me to a site with an abundance of beautiful flowers to sell (just seeing them all nearly makes me sneeze). Instant Preview allows users to preview the ads they are about to click on to ensure that the content of the landing page matches what... > Read more
In Google’s continuing efforts to get more social, Google’s Map Maker tool made its introduction into the United States yesterday. Map Maker allows users to add and update maps with their own insights. This can mean a number of different things, such as moving place markers to more appropriate spots, pointing out certain parks and playgrounds, building a more detailed map of a college campus, or even marking the bike lanes in your town.
Essentially, it makes Google Maps into a Wiki.Google’s Lat Long blog notes that since the release of Map Maker, the percentage of the world’s population that has detailed online maps of their neighborhoods has jumped from 15% to 30%. Users have mapped road networks, bike lanes, schools, and even entire cities that were not documented ... > Read more
If you were ever wondering how Google Suggest is so good at predicting your desired search, Google today revealed (through a job posting) some rare insight into exactly what powers Google suggestions.If you search on Google today with Google Instant on, you'll see a little link on the bottom of the suggested searches that says "We're Hiring Autocompleters", as shown here:Clicking on the highlighted link will take you to the job description of a Google Autocompleter (click here for a screenshot).
And here are some of the job description highlights... Required Responsibilities of a Google AutocompleterWatch anonymized search queries as they come in to Google.Predict and type completions based on your personal experience and intuition.Suggest spelling corrections when relevant.Keep ... > Read more