Google Posts from the Internet Marketing Blog

Be Your Own Lewis & Clark with Google's Map Maker

In Google’s continuing efforts to get more social, Google’s Map Maker tool made its introduction into the United States yesterday. Map Maker allows users to add and update maps with their own insights. This can mean a number of different things, such as moving place markers to more appropriate spots, pointing out certain parks and playgrounds, building a more detailed map of a college campus, or even marking the bike lanes in your town.

Essentially, it makes Google Maps into a Wiki.Google’s Lat Long blog notes that since the release of Map Maker, the percentage of the world’s population that has detailed online maps of their neighborhoods has jumped from 15% to 30%. Users have mapped road networks, bike lanes, schools, and even entire cities that were not documented ... > Read more

April 20, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 1

Google Now Hiring Autocompleters for Google Suggest

If you were ever wondering how Google Suggest is so good at predicting your desired search, Google today revealed (through a job posting) some rare insight into exactly what powers Google suggestions.If you search on Google today with Google Instant on, you'll see a little link on the bottom of the suggested searches that says "We're Hiring Autocompleters", as shown here:Clicking on the highlighted link will take you to the job description of a Google Autocompleter (click here for a screenshot).

And here are some of the job description highlights... Required Responsibilities of a Google AutocompleterWatch anonymized search queries as they come in to Google.Predict and type completions based on your personal experience and intuition.Suggest spelling corrections when relevant.Keep ... > Read more

April 01, 2011     |   Written by: Larry Kim   |   Posted In: Google   |   Comments: 0

Google Plus One: What Google +1 Means to You, Your Campaigns, & The Future of the Universe

All day yesterday I watched the news of the Google +1 beta launch reverberate around the SEO space (see WordStream's own coverage for Google Plus One screenshots and impact on AdWords). There is a lot of great coverage and some interesting insights, including (but I can guarantee you not limited to): Danny Sullivan's take SEO Moz's response Coverage on Tech pubs And the list goes on.

Obviously if you're here at the WordStream blog, you're likely concerned with what this all means for SEO and AdWords. Let's try to unpack that step-by-step, thinking through the following questions: What's the actual, honest-to-goodness impact on SERPs tomorrow and in the next few months? How is Google likely to implement this data? What impact (if any) should this have on your marketing efforts -- today, ... > Read more

March 31, 2011     |   Written by: Tom Demers   |   Posted In: Google   |   Comments: 4

Search Gets Social (Again) with Google's +1 Button

Stemming from Facebook’s popular “Like” button, the search engine colossus Google is joining the social fray once again. Google’s new “+1” feature has just been introduced, and it’s quite exciting. Starting today, a small percentage of Googlers will see a +1 button next to search listings.

 If you aren’t seeing it and just can’t wait to try this new feature out for yourself, head over to Google Experiment and click “Join this experiment.” With Google’s new tool, when you click the +1 button next to a search result, it will light up, basking in the glory of your approval.  Now, when you or a friend search a similar topic, they can see that you recommended certain results. And if your buddy recommende... > Read more

March 30, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 3

Google Testing Less than 10 Results on First Page

Last night I performed a Google search on my home computer, using Firefox. I only got four results back on the first page, though there were over 55,000 results total (see below). I was not signed in but Instant was on. It looks like Google is testing this style of SERP when it thinks a handful of pages are clearly the most valuable, relevant results for the query.

Presumably, some users would prefer fewer choices as long as those choices clearly addressed the query. Didn't either Sergey or Larry once say that in a perfect world, Google would return only one result? This page did not address my needs as a searcher, because I was specifically trying to determine where my own blog ranks for this query -- i.e., whether I rank on the first page. If this experiment became the norm, "the f... > Read more

March 16, 2011     |   Written by: Elisa Gabbert   |   Posted In: Google   |   Comments: 8

JC Penney (NYSE:JCP) Busted by Google SEO Web Spam Cops for Black Hat SEO and Link Farms

Yesterday, the New York Times published an article exposing the black hat SEO tactics of J.C. Penney, explaining how jcpenney.com was able to obtain #1 organic search rankings (unpaid or natural search listings) for virtually everything the retailer sold including searches for "bedding" or "dresses" or "Area Rugs," and enjoyed near-the-top first page rankings for searches like "skinny jeans," "home decor," "furniture," "comforter sets" etc.

The New York Times looked into JC Penney's link profile and uncovered a massive web of thousands of pages of blog spam and paid links linking to the J.C. Penney website, rich with relevant, descriptive anchor text designed to fool Google’s ranking algorithms. The New York Times presented their findings to Google. Googler Matt Cutts, head of SEO websp... > Read more

February 14, 2011     |   Written by: Larry Kim   |   Posted In: Google   |   Comments: 6

mbzrxpgjys - Bing Copies Google - The Bing Sting - But Who Cares

The newswires are today reporting that Google is accusing Bing of copying their results. In a ridiculously dorky plot, Google spent months developing a Bing sting operation. They created random words such as "mbzrxpgjys" or "hiybbprqag" that had no legitimate matches on Bing or Google searches.  Google then it created its own "honeypot page" (yes, they actually called it a honey pot page! lol) with Research in Motion at the top of the page.

Within a couple of weeks Research in Motion began appearing at the top of Bing searches for mbzrxpgjys. The following screenshot illustrates the search results for mbzrxpgjys on Bing and Google: Stefan Weitz, director of the Bing search engine at Microsoft, admitted in an interview that the company studies how certain users interact with Goog... > Read more

February 02, 2011     |   Written by: Larry Kim   |   Posted In: Google   |   Comments: 4

Google Changes Algorithm to Appease Media ... Or Not

On Black Friday, the New York Times ran one if its oh-so-savvy pieces about Google, demonstrating once again its deep understanding of SEO. </sarcasm> The article, titled "A Bully Finds a Pulpit on the Web," tells the story of DecorMyEyes, an eyeglasses business with an ungrammatical brand and a bad attitude.

The owner, whose name, believe it or not, is Vitaly Borker, claims that horrible service – we're talking criminally bad – is his business strategy, because (ex-)customers leave negative reviews on the Internet, driving up his rankings: "I never had the amount of traffic I have now since my 1st complaint. I am in heaven." Danny Sullivan did a long write-up of the article, calling it "great." But I was immediately suspicious of the NYT bla... > Read more

December 03, 2010     |   Written by: Elisa Gabbert   |   Posted In: Google   |   Comments: 1

Google Insights for Search Categories Are Largely Useless

Seeing as 2010 is winding to a close, I had the idea to do a sort of year in review for keywords, using Google Insights for Search to find patterns in the year's keyword trends. However, I got so distracted by the screwed up categories, I abandoned the post. Instead I'm just going to complain about how useless they are.

When you filter your Google Insights results for a given time period (I used 2010), the default results call into "all categories," but you can further sort those into 27 (by my rough count) categories, including "Business," "Entertainment," "News & Current Events," "Shopping," "Sports," and so on – sounds potentially useful, right? Unfortunately, whatever method they're using to sort the rising search qu... > Read more

December 01, 2010     |   Written by: Elisa Gabbert   |   Posted In: Google   |   Comments: 1

Google Launches Instant Previews

Yesterday Google launched a new feature in Instant Search: Google Instant Previews. When this feature is activated, you can click the magnifying glass icon to the right of a search result to view a pop-up preview of the page before clicking through. It appears that the preview is sometimes an accurate representation of the page, as above; in other instances Google will remove and/or magnify a portion of the page to show relevancy, as below: The pop-out quotes show where the keyword ("civet coffee") appears on the page.

 On this particular SERP, Google altered the appearance of the preview for about half the results on the first page. It's not entirely clear what governs this. Will this affect the behavior of the typical Google user? It's hard to say what impact this will ha... > Read more

November 10, 2010     |   Written by: Elisa Gabbert   |   Posted In: Google   |   Comments: 3
 
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