Google Posts from the Internet Marketing Blog
It seems we’re always talking about Google. Whether we consider it a friend or foe, it’s difficult to deny that much of SEO news revolves around every breath Google takes. And it’s true, you don’t hear folks saying “I don’t know, let's Yahoo it.” In keeping with its nonstop release schedule, Google recently announced several new features.
Google Analytics Tracks Page Load Times Google is like an inspirational high-school teacher. He sees the potential in you that you have not yet discovered, and he’s always setting the benchmark higher and pushing you further. Google wants you to be the best you can be – for yourself, and for your users. That’s why with Google Analytics you now have the ability to track your page’s loa... > Read more
Google Tests New SERP Format: Site Links to News Articles Replace Website Description in Branded News Searches
I saw this change in the Google SERP format today on a search for "CNN." Check out how Google has replaced the 2-line website description with up to three sitelinks with full-line descriptions corresponding to the headlines of trending news stories. Take a look here:See how you can click on "Obama won't release bin Laden photos: Reaction" and it will link directly to the article.
It seems to be working this way on other major national media outlets, for example:USA TodayFox NewsWashington PostCBS NewsI guess on branded searches for media outlets, Google might be thinking something like...The anchor text on site links are too small for news articles (they're typically 1-3 words like "contact us" or whatever)The user probably doesn't care much for the website description (they obviously... > Read more
While Twitter, Facebook, and media outlets around the world were ablaze with news of Osama Bin Laden’s death on the night of May 1st, I was fast asleep in bed. It seems I’m always sleeping through important events, having snoozed through the Royal Wedding as well. I don’t wake up at 5 am for anything, and while old ladies in fancy hats are always good for a laugh, I’ve gotten more of my share of darling William and Catherine through the continuous stream of replay coverage.
So naturally it wasn’t until I groggily sat down at the computer with my coffee the next morning that I had any idea of the massive NYC partying I had missed out on. And like many others, I got the startling news via Facebook.Twitter Sets Aflame With an Abbotta-BANG!Osama Bin Laden’s death has once again exem... > Read more
Yesterday Google announced that their Instant Preview feature will now apply to ads. That means you’ll now be seeing that nifty little magnifying glass appear next to ads as well as organic search results. Clicking the Instant Preview magnifying glass brings up a window that lets users preview the ad landing page.
In the image below, you can see that my Google search for “flowers” brought up a few ads. Clicking the magnifying glass next to my 2nd ad, I got to see a preview page and was able to confirm that the ad would, in fact, lead me to a site with an abundance of beautiful flowers to sell (just seeing them all nearly makes me sneeze). Instant Preview allows users to preview the ads they are about to click on to ensure that the content of the landing page matches what... > Read more
In Google’s continuing efforts to get more social, Google’s Map Maker tool made its introduction into the United States yesterday. Map Maker allows users to add and update maps with their own insights. This can mean a number of different things, such as moving place markers to more appropriate spots, pointing out certain parks and playgrounds, building a more detailed map of a college campus, or even marking the bike lanes in your town.
Essentially, it makes Google Maps into a Wiki.Google’s Lat Long blog notes that since the release of Map Maker, the percentage of the world’s population that has detailed online maps of their neighborhoods has jumped from 15% to 30%. Users have mapped road networks, bike lanes, schools, and even entire cities that were not documented ... > Read more
If you were ever wondering how Google Suggest is so good at predicting your desired search, Google today revealed (through a job posting) some rare insight into exactly what powers Google suggestions.If you search on Google today with Google Instant on, you'll see a little link on the bottom of the suggested searches that says "We're Hiring Autocompleters", as shown here:Clicking on the highlighted link will take you to the job description of a Google Autocompleter (click here for a screenshot).
And here are some of the job description highlights... Required Responsibilities of a Google AutocompleterWatch anonymized search queries as they come in to Google.Predict and type completions based on your personal experience and intuition.Suggest spelling corrections when relevant.Keep ... > Read more
All day yesterday I watched the news of the Google +1 beta launch reverberate around the SEO space (see WordStream's own coverage for Google Plus One screenshots and impact on AdWords). There is a lot of great coverage and some interesting insights, including (but I can guarantee you not limited to): Danny Sullivan's take SEO Moz's response Coverage on Tech pubs And the list goes on.
Obviously if you're here at the WordStream blog, you're likely concerned with what this all means for SEO and AdWords. Let's try to unpack that step-by-step, thinking through the following questions: What's the actual, honest-to-goodness impact on SERPs tomorrow and in the next few months? How is Google likely to implement this data? What impact (if any) should this have on your marketing efforts -- today, ... > Read more
Stemming from Facebook’s popular “Like” button, the search engine colossus Google is joining the social fray once again. Google’s new “+1” feature has just been introduced, and it’s quite exciting. Starting today, a small percentage of Googlers will see a +1 button next to search listings.
If you aren’t seeing it and just can’t wait to try this new feature out for yourself, head over to Google Experiment and click “Join this experiment.” With Google’s new tool, when you click the +1 button next to a search result, it will light up, basking in the glory of your approval. Now, when you or a friend search a similar topic, they can see that you recommended certain results. And if your buddy recommende... > Read more
Last night I performed a Google search on my home computer, using Firefox. I only got four results back on the first page, though there were over 55,000 results total (see below). I was not signed in but Instant was on. It looks like Google is testing this style of SERP when it thinks a handful of pages are clearly the most valuable, relevant results for the query.
Presumably, some users would prefer fewer choices as long as those choices clearly addressed the query. Didn't either Sergey or Larry once say that in a perfect world, Google would return only one result? This page did not address my needs as a searcher, because I was specifically trying to determine where my own blog ranks for this query -- i.e., whether I rank on the first page. If this experiment became the norm, "the f... > Read more
Yesterday, the New York Times published an article exposing the black hat SEO tactics of J.C. Penney, explaining how jcpenney.com was able to obtain #1 organic search rankings (unpaid or natural search listings) for virtually everything the retailer sold including searches for "bedding" or "dresses" or "Area Rugs," and enjoyed near-the-top first page rankings for searches like "skinny jeans," "home decor," "furniture," "comforter sets" etc.
The New York Times looked into JC Penney's link profile and uncovered a massive web of thousands of pages of blog spam and paid links linking to the J.C. Penney website, rich with relevant, descriptive anchor text designed to fool Google’s ranking algorithms. The New York Times presented their findings to Google. Googler Matt Cutts, head of SEO websp... > Read more