Google Posts from the Internet Marketing Blog

Google is Testing New Sitelinks

It appears that Google is testing a new sitelinks format in the SERPs. I haven't seen this mentioned before in the blogosphere and it's the first time I've seen this new format so it's new to me. Anyway, I'm only seeing the new format with branded/navigational queries. With the new sitelinks format, Google has rolled up paired listings along with multiple domain and subdomain listings for a brand into a new expanded sitelinks format.

Here's one for "WordStream" And here's one for "Compete" At first blush, I'm a little torn as to whether I like it or not. It's definitely better for user experience and someone running a navigational query. However, from a SERP management standpoint, rolling up my paired listings and subdomain listings into one big sitelinks section all... > Read more

October 13, 2010     |   Written by: Ken Lyons   |   Posted In: Google   |   Comments: 0

How Google Instant Changes SEO, PPC, the Long Tail Plus Your Gas Mileage, Credit Score & Sex Appeal

This weekend at home, I was surprised to find Google was giving me way more than ten results per page—more like twenty, though I confess I didn't bother to count. (It seems Google no longer does the counting for you.) I quickly sent an email to Tom and Ken about it, but it appeared it was "just me," or rather an experiment that was only affecting some users (as reported by Andy Beard and Barry Schwartz).

I was still thinking about this experiment on Wednesday, contemplating a post called "No More 'Ten Blue Links'" when Google unveiled a much bigger change—big enough to warrant a live press conference, big enough to get everyone on Twitter talking, and not just the "tweeple" in my web marketing column. This big change is Google Instant. It sounds a ... > Read more

September 10, 2010     |   Written by: Elisa Gabbert   |   Posted In: Google   |   Comments: 8

Google Instant: Told Via Search Story

There is already lots and lots (that one's my personal favorite) and lots of great insight and analysis surrounding Google Instant, and we'll have some of our own here on the blog in the next couple days, but for now we just have a look at how an average (i.e. non-tech savvy, doesn't know who Eric, Larry, or Sergei are) searcher might hope to gain undestanding about Google Instant:    ... > Read more

September 08, 2010     |   Written by: Tom Demers   |   Posted In: Google   |   Comments: 0

Google Graveyard: A History of Google Flops & Failures (INFOGRAPHIC)

On the heels of Google closing down Wave there have been some great articles on Google's past failures, and we thought it would be fun to do an infographic on the subject; click the image below to see the larger version, and please Digg/Stumble/etc. if you like it !   ... > Read more

August 11, 2010     |   Written by: Tom Demers   |   Posted In: Google   |   Comments: 5

How Much Do People Know About You on the Internet? Facebook/Google Privacy Infographic

We created a fun (unless you're paranoid; then it's probably just unnerving) infographic that cronicles some of the things people can get access to on the Internet, particularly via Google and Facebook. You can get at the full infographic by clicking on the below. Please Digg/link/etc. if you're so inclined: Feel free to add your 2c in the comments as well, thanks! ... > Read more

July 27, 2010     |   Written by: Tom Demers   |   Posted In: Google   |   Comments: 1

The Evolution of Ranking Signals: Google Is Getting Past the Link

This is a guest post by David Harry. David Harry is an SEO and search analyst with Reliable SEO. He also writes on his SEO blog and runs the SEO Training Dojo, a top community in the SEO space. You can also track him down via Twitter: @theGypsy.   There's always been a fair amount of discussion that Google's reliance on links is the bane of the internet.

From the insanely dynamic tin foil wearing crowd to those that muse. From the link economy to the spam that litters social sites and blogs. The never-ending thirst for more links has turned some people I know into freaking link machines (yeah, I'm lookin' at you – BOOYAKA). But why? You get the impression from some folks that it is some evil master plan or sheer bumbling and incompetence. I submit to you that those people have never... > Read more

July 13, 2010     |   Posted In: Google   |   Comments: 30

My Take on the Mayday Update: Strengthen Your Niches or Land in the Ditches

There have been some interesting theories and observations about the Google’s recent Mayday update and how Google has "…increased the emphasis on quality and is giving smaller sites a chance." The official word out of Google is that they’ve made an algorithmic shift to "looking for higher quality sites…for long tail queries.

" Since the Mayday Update was implemented, all Hell has broken loose across the Web, with many sites reporting a sudden loss in long tail traffic. But for every site that lost SERP share, another site was there to scoop it up. Lucky for us, WordStream was one of the sites to benefit from the update. Immediately following the Mayday rollout, our organic traffic spiked 50%. So, as you can imagine, we were thrilled to hear Mayday is here to stay and there won... > Read more

June 21, 2010     |   Written by: Larry Kim   |   Posted In: Google   |   Comments: 10

The New Google UI: What this Means for "Search Wars V2"

Elisa had a great write up on the new Google design, and I was able to contribute some thoughts in a piece that ran in USA Today, but I had some additional thoughts on the new design, Bing's design, and what it all means for search marketers that I thought I'd share here. The Bing/Yahoo Merger I mention in the piece that "the whole will be greater than the sum of the parts" when Bing and Yahoo finally consumate their search merger.

What I mean by this is that advertisers will be more likely to move to the single platform with better reach (BingHoo), and that Bing's access to their once-competitor’s technology will (eventually) make their algorithm better. Beyond that, the increased market share will be self-reinforcing; it’ll allow Microsoft to invest more resources ... > Read more

May 11, 2010     |   Written by: Tom Demers   |   Posted In: Google   |   Comments: 1

Google PageRank Update: April 3, 2010

So looks like the ongoing rumors of Toolbar PageRank's demise have been greatly exaggerated. Amid rampant speculation that the lil' green pixel bar would soon be extinct, Google has once again updated their Tool Bar PageRank (TBPR) metrics. I can hear the collective groans of SEOs across the globe on this one.

The Google PageRank update is occurring as I write, at 10 a.m. on Saturday, April 3, 2010. If you're keeping score at home, this is the first PageRank update of 2010. It coincides with previous year's changes, which have all occurred in April the last three years. Maybe this is Google's way of heralding the advent of Spring. Who knows... I noticed the changes occurring while doing some client work this morning. As I was editing text on the client site's home page, I watched in deligh... > Read more

April 03, 2010     |   Written by: Ken Lyons   |   Posted In: Google   |   Comments: 10

Google Buzz: Is Google's Would-Be Twitter Killer Buzz-Worthy?

Google this week took another stab at social with the release of the unoriginally named Google Buzz, which was rolled out to Gmail users soon after Tuesday's announcement. As Matt McGee points out in a post on Search Engine Land, Google Buzz – basically a stream of status updates and shared items – is intended to compete with Twitter, Facebook, and even Foursquare, given its mobile features.

There's been a lot less hype surrounding Buzz (ironically?) than there was for Google Wave, which may mean that Google was wary of more buzz backlash. Hype or no hype, among non-tech-geeks I know, the initial "buzz" was very similar to the reaction to Google Wave: What is this? What is it for? So is Buzz really a threat? According to Marshall Kirkpatrick, yes – it's disrupti... > Read more

February 12, 2010     |   Written by: Elisa Gabbert   |   Posted In: Google   |   Comments: 7
 
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