Google Posts from the Internet Marketing Blog

The Evolution of Ranking Signals: Google Is Getting Past the Link

There's always been a fair amount of discussion that Google's reliance on links is the bane of the internet. From the insanely dynamic tin foil wearing crowd to those that muse. From the link economy to the spam that litters social sites and blogs. The never-ending thirst for more links has turned some people I know into freaking link machines (yeah, I'm lookin' at you – BOOYAKA).

But why? You get the impression from some folks that it is some evil master plan or sheer bumbling and incompetence. I submit to you that those people have never built a search engine of the magnitude of what Google is today. It is a certainty. And let us not forget that Yahoo and to a lesser extent Microsoft have also had the same apparent link addiction. But can no one tell me WHY? The Spam Funnel Effect Now,... > Read more

July 13, 2010     |   Posted In: Google   |   Comments: 30

My Take on the Mayday Update: Strengthen Your Niches or Land in the Ditches

There have been some interesting theories and observations about the Google’s recent Mayday update and how Google has "…increased the emphasis on quality and is giving smaller sites a chance." The official word out of Google is that they’ve made an algorithmic shift to "looking for higher quality sites…for long tail queries.

" Since the Mayday Update was implemented, all Hell has broken loose across the Web, with many sites reporting a sudden loss in long tail traffic. But for every site that lost SERP share, another site was there to scoop it up. Lucky for us, WordStream was one of the sites to benefit from the update. Immediately following the Mayday rollout, our organic traffic spiked 50%. So, as you can imagine, we were thrilled to hear Mayday is here to stay and there won... > Read more

June 21, 2010     |   Written by: Larry Kim   |   Posted In: Google   |   Comments: 10

The New Google UI: What this Means for "Search Wars V2"

Elisa had a great write up on the new Google design, and I was able to contribute some thoughts in a piece that ran in USA Today, but I had some additional thoughts on the new design, Bing's design, and what it all means for search marketers that I thought I'd share here. The Bing/Yahoo Merger I mention in the piece that "the whole will be greater than the sum of the parts" when Bing and Yahoo finally consumate their search merger.

What I mean by this is that advertisers will be more likely to move to the single platform with better reach (BingHoo), and that Bing's access to their once-competitor’s technology will (eventually) make their algorithm better. Beyond that, the increased market share will be self-reinforcing; it’ll allow Microsoft to invest more resources ... > Read more

May 11, 2010     |   Written by: Tom Demers   |   Posted In: Google   |   Comments: 1

Google PageRank Update: April 3, 2010

So looks like the ongoing rumors of Toolbar PageRank's demise have been greatly exaggerated. Amid rampant speculation that the lil' green pixel bar would soon be extinct, Google has once again updated their Tool Bar PageRank (TBPR) metrics. I can hear the collective groans of SEOs across the globe on this one.

The Google PageRank update is occurring as I write, at 10 a.m. on Saturday, April 3, 2010. If you're keeping score at home, this is the first PageRank update of 2010. It coincides with previous year's changes, which have all occurred in April the last three years. Maybe this is Google's way of heralding the advent of Spring. Who knows... I noticed the changes occurring while doing some client work this morning. As I was editing text on the client site's home page, I watched in deligh... > Read more

April 03, 2010     |   Written by: Ken Lyons   |   Posted In: Google   |   Comments: 10

Google Buzz: Is Google's Would-Be Twitter Killer Buzz-Worthy?

Google this week took another stab at social with the release of the unoriginally named Google Buzz, which was rolled out to Gmail users soon after Tuesday's announcement. As Matt McGee points out in a post on Search Engine Land, Google Buzz – basically a stream of status updates and shared items – is intended to compete with Twitter, Facebook, and even Foursquare, given its mobile features.

There's been a lot less hype surrounding Buzz (ironically?) than there was for Google Wave, which may mean that Google was wary of more buzz backlash. Hype or no hype, among non-tech-geeks I know, the initial "buzz" was very similar to the reaction to Google Wave: What is this? What is it for? So is Buzz really a threat? According to Marshall Kirkpatrick, yes – it's disruptive because it's "built... > Read more

February 12, 2010     |   Written by: Elisa Gabbert   |   Posted In: Google   |   Comments: 7

Google: The King of Disruptive Technology

This is a guest post by Terry Van Horne. Terry is the founder of SeoPros and a 15-year veteran of Web development, currently working out of his consulting and development firm International Website Builders. Terry's interests are primarily the socialization of search and analysis of social Web traffic and applications like Twitter.

I discovered the term "disruptive technology" while dabbling in day trading. Basically it's a technology or business that enters a space and disrupts the current sales and business model -- these days, almost always using technology as a catalyst. I actually did some trading in these stocks, and here's a tip: When it seems the price is stupid ... it is! The Interwebs have proven be a very disruptive technology. The Web changed the travel industry, in f... > Read more

January 29, 2010     |   Posted In: Google   |   Comments: 5

Actually, Google, That's Not What I Meant

If you're interested in the semantics of search, Google's announcement this week that it is now bolding synonyms in search results probably turned your head. (In fact, you might have noticed this happening before the official announcement.) In a post titled "Helping Computers Understand Language" on the Official Google Blog, Google engineer Steven Baker writes: An irony of computer science is that tasks humans struggle with can be performed easily by computer programs, but tasks humans can perform effortlessly remain difficult for computers.

I don't know if I'd call this an irony. Humans are better at some things, computers are better at others. You can say the same thing about bees, buzz saws, and evolution. But identifying misuses of the word "irony" is so 1996, so let's move along. The ... > Read more

January 22, 2010     |   Written by: Elisa Gabbert   |   Posted In: Google   |   Comments: 12

Google vs. Bing: Bing Hates Blogs

This morning, Chris Brogan wrote on his blog that he's planning to use Bing as his only search engine for 30 days. Day 1 of his little experiment didn't go so well—he found that a search for "Chris Brogan" returned, above his own blog, results for Chris Brown. His response? "Um, no." Chris Brogan is a pretty well-known name, if slightly lesser-known than "Chris Brown.

" If he can't get top billing for his vanity search, how well can the rest of us plebes fare? I "googled" myself on Bing back when it launched and remember thinking the results were inscrutable and disappointing. I decided to try the same search again to see if the Bing results had gotten better (or worse). Well, certainly not better. ZoomInfo? Really? I would only expect to see a crappy, generic result like this at #1... > Read more

January 12, 2010     |   Written by: Elisa Gabbert   |   Posted In: Blogging   |   Comments: 12

Google PageRank Update: December 30, 2009

So despite claims of ditching the little green pixel bar, Google has once again updated their Tool Bar PageRank (TBPR) about an hour ago, at 8 p.m. on December 30, 2009. I noticed the change immediately when I was doing a little WordStream brand searching and saw in the SERPs that we'd jumped from a PR5 to a robust PR6.

The change literally took place before my eyes. One minute we were PR5, then next search: BOOM! PR6. Totally geeky, I know, but my heart skipped a beat. The actual SEO for Firefox Toolbar has yet to update though. It's still reading PR5, but I'm sure that will change by tomorrow. I'm also seeing changes across many of my sites, all for the better, which is a nice way to kick off 2010. By my count, this is the sixth and final update for 2009, with the last PageRank update oc... > Read more

December 30, 2009     |   Written by: Ken Lyons   |   Posted In: Google   |   Comments: 15

Personalized Search: Kind of a Big Deal

It was another big week at the Googleplex. (This opener is starting to feel like the Friday roundup equivalent of "Once upon a time.") The "search giant" made about a jillion announcements—I think Google has decided to mimic Bing's ever-changing homepage image by adding a new feature every day. (Ooh, fade-in buttons! But why!) Some of these announcements had real implications for search marketers—particularly integration of real-time search and the launch of "universal personalized search," which means, in effect, there's no "real" ranking, no official SERP; like Google's homepage of late, it's always different.

(Of course, one could argue that with geo and time data incorporated it was always different anyway …) The search community is divided on the significance of personalized sea... > Read more

December 11, 2009     |   Written by: Elisa Gabbert   |   Posted In: Google   |   Comments: 5
 
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