Interview Series Posts from the Internet Marketing Blog
The Importance of A/B Testing: 24 Marketing Experts on Their Most Surprising A/B Test
A/B testing stands for “Always Be Testing,” right? It should! Once you start testing various elements of your marketing campaigns – from PPC text ads to landing pages to email subject lines – you realize “best practices” are only a rough guideline. You never know what’s going to work with your audience until you AB test it.
When I hear about an A/B test with surprising results, it always makes me want to run out and test everything. So I asked 24 marketing experts to answer one question:What is the most surprising or exciting result you’ve ever achieved in a multivariate A/B test? You can read their answers below. I hope you find these AB tests as fun and inspiring as I do! Here are the players:Aaron LevyAJ KohnBrad GeddesBrad ShorrChris KosteckiCrystal O’NeillFranci... > Read more
Perry Marshall on the AdWords Stupidity Tax & Why You Should Never Let a Google Rep Near Your Account
Perry Marshall is one of our favorite people in PPC. We’ve partnered with him on a few webinars, and we love that he doesn’t just parrot back conventional wisdom at you. He shares real insight into web marketing strategy and has a knack for analogies that hit home. He recently sent me the new edition of his popular AdWords guide, The Ultimate Guide to Google AdWords, and spoke with me about some of the great advice you can find inside.
About Perry: Entrepreneur Magazine calls him “the #1 author and world’s most-quoted consultant on Google Advertising … He has helped over 100,000 advertisers save literally billions of dollars in AdWords stupidity tax.” His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales ... > Read more
Infographic Marketing: An Interview with Brian Wallace of NowSourcing
Brian Wallace is the founder of NowSourcing, a social media marketing firm based in Louisville, KY. NowSourcing offers infographics, WordPress consulting, online reputation management, SEO, PPC and other Internet marketing services. You can follow Brian on Twitter.Why do you think infographics have become so popular in the past couple of years from a marketing perspective? How do they differ from other forms of linkbait (aside from the obvious graphical element, of course)? Even though it seems that infographics are a fairly recent trend, they have been in the print world for some time.
I often think of USA Today – it ran a bunch of infographic equivalents for years before I ever saw anything like that on the web. Why they’ve become popular is for a few reasons:You’d be hard pressed ... > Read more
Web Analytics Strategies: An Interview with Performable CEO David Cancel
David Cancel is a serial entrepreneur with a twelve-year record of building businesses in online marketing technology, social media, and scaling large data systems. Prior to becoming the CEO of Performable, David was the co-founder and CTO of Lookery, and before that, he was a founder and CTO at Compete, which was acquired by WPP(LON:WPP).
Prior to his seven years at Compete, he was the CTO of BuyerZone, which was acquired by Reed Elsevier (NYSE: RUK). In the late 90s, David was part of the founding team of Bolt.com and part of Lycos. He sits on the advisory boards of Visible Measures, Sonian Networks, Yottaa and Shareaholic. David is originally from New York City and now lives in the Boston area with his wife and five-year-old daughter. He likes to grow vegetables, make pizza from scratch... > Read more
SEO for Small Businesses: An Interview with Dan Olson of DIYSEO
Dan Olson is the CEO of DIYSEO, a provider of SEO software for small businesses. Dan leads the strategic direction and manages all day-to-day activities at DIYSEO. He is a former vice president at Performics, the largest search marketing company in the United States that was acquired by DoubleClick, Google and eventually Publicis Groupe.
Follow Dan on Twitter, or check out the DIYSEO blog. How should small business owners think about and evaluate SEO? I think three things are important here: Approach it like marketing. SEO isn’t some tech-voodoo, it’s another way of getting customers to your site. Compare it to other things you do to market your business – sometimes that’s similar stuff like PPC, but it’s also print ads, billboards, etc. Fo... > Read more
Conversion Rate Optimization (CRO) Interview Series: Anna Talerico
Anna Talerico is the executive vice president at ion, where she manages sales, marketing and client services. Can you tell us a little about your role at Ion Interactive? What's your conversion rate optimization (CRO) philosophy? As the executive vice president here at ion I manage the sales, marketing and client services teams.
It's a great place to be sitting because I can make sure these three teams are working very much in unison. I think that ultimately benefits our customers a great deal. My CRO philosophy is really simple: Test. Test continuously. Test to statistical significance. Learn what you can from the results, and then move onto the next test wave. Constantly be seeking improvement in both conversion rate and conversion quality (average order value, lead score, etc). Wh... > Read more
Conversion Rate Optimization (CRO) Interview Series: Tim Ash
Tim Ash is the CEO of SiteTuners.com, a landing page optimization firm that offers conversion consulting, testing, and software tools to improve conversion. SiteTuners’ unique AttentionWizard.com visual attention prediction tool can be used on a landing page screenshot or mock-up to quickly identify major conversion issues.
Tim has worked with many leading companies and is a highly regarded keynote speaker at Internet marketing conferences. He is a contributing columnist to several industry publications and is the author of the bestselling book Landing Page Optimization. Tim is the founder and chairperson of ConversionConference.com, the first conference focused on improving online conversions. Can you start by telling us a little about SiteTuners.com and your role there? SiteTuners is a... > Read more
Social Media Interview Series: Rebecca Kelley
Rebecca Kelley is a blogger and writer with expertise in SEO and social media. She has held positions at SEOmoz (as a copywriter and SEO consultant) and 10e20 (as Director of Social Media) and is currently involved with a new marketing startup. Follow her on Twitter. Can you tell me a little about your current role? I recently transitioned from consulting to an in-house marketing position for a startup that’s working on a few different projects.
I can’t disclose a whole lot more until we launch our first endeavor later this spring, but essentially my role is the Director of Marketing and Community Relations. I’m very excited to apply the skill set I’ve built from years of consulting towards these new projects. What factors make a piece of content good linkbait? If it... > Read more
Link Building Interview: Arnie Kuenn of Vertical Measures
http://www.wordstream.com/link-buildingArnie Kuenn is the president and founder of Vertical Measures, LLC, as well as the founder and president of the Arizona Interactive Marketing Association (AZIMA) and has presented at SMX Advanced, AMA Phoenix, Pubcon and many online webinars. Follow him on Twitter: @ArnieK.
Can you tell us a little about Vertical Measures and your role there? Vertical Measures is a full-service internet marketing and link building company in Phoenix. We help our clients gain more business from their websites by providing internet marketing solutions using innovative and ethical strategies. We achieve this by developing expertise across multiple disciplines while constantly adapting to current trends. The company is comprised of a group of individuals with backgrounds ... > Read more
Interview with Megan Leap, Online Marketing Manager at Ion Interactive
As ion interactive's online marketing manager, Megan Leap manages webinar, social media, search and email campaigns. She has extensive experience in conversion rate optimization and social media marketing, and when not championing high-ROI online marketing strategies, can be found running marathons across the U.
S. She is also a frequent contributor to the Post-Click Marketing Blog. Follow Megan on Twitter: @MeganLeap. What’s it like for an online marketer who’s marketing LiveBall, an online marketing software product, to other online marketers? Marketing to marketers is a lot of fun. If I worked somewhere else, I would be our target audience. Plus, I use our software product every day in my job, so I know it inside and out. That gives me a unique perspective. Our audience kno... > Read more
