Interview Series Posts from the Internet Marketing Blog
Lisa Barone is a co-founder and Chief Branding Officer of Outpoken Media. Read her blog or follow her on Twitter. You're kind of famous on Twitter. When I first started working at WordStream, I signed up for Twitter and you were one of the first people I followed, because my coworker referred to you as her "girl crush.
" :) How long have you been on Twitter and what do you say to detractors and people who just "don't get it"? How can businesses use Twitter to their advantage? No one is famous on Twitter. Let’s just get that out of the way. :) As far as how long I’ve been a member, the experts say I joined Oct 18, 2007. That sounds about right. I do think Twitter is something you either “get” or you don’t. And if you don’t get it, it’s because you have forgotten how ... > Read more
Jenny Wiseman is the Editorial SEO Manager at TechTarget Inc. based in Needham, Massachusetts. Can you tell us a little about TechTarget and your role there? TechTarget is an enterprise IT media company offering technology professionals information via our suite of market-specific websites, conferences and lead management services.
Some of the main functions of my job include working with the editorial and marketing staff to educate them on search engine optimization techniques; developing strategies for improvements to our sites; and working with the product development team to recommend technical and design changes. When and how did you first get interested/involved in SEO? Back in 2001, I was working for a small internet startup as an editor when I was first introdu... > Read more
This Interview With the Experts series highlights Amanda Watlington, an incredible resource with over 10 years of web marketing experience. Amanda runs her own consulting business, Searching for Profit. We'd like to sincerely thank Amanda for her time and support throughout WordStream's brief history.
You’ve been involved in web marketing for 10 years now. What would you say is the biggest change the industry has seen over the last decade? The biggest change has been its growth from after thought to mainstream within marketing. Web marketing has always seemed to me an artificial construct at least as it was construed in the early days.Some of the other big changes have really been related to the growth. Search has grown into a huge marketing force and who knew that we would be tal... > Read more
Recently, I had the pleasure of meeting and interviewing Gab Goldenberg of SEO ROI. Gab is a 22-year old SEO consultant and law student from Montreal, Canada, and is fast becoming a thought leader in search marketing. Read on for more about Gab. On your site, you write that Jim Boykin offered you a job in 2008.
Can you tell us what the job was and why you turned it down? Jim didn't have a specific position in mind, to my knowledge. He wrote me saying, "I'm a fan of your writings and I'd like to explore the possibility of having you join the We Build Pages team." Pretty sweet compliment to my ears, considering Jim's always been someone I looked up to in search marketing as a leader and generally savvy guy! Anyways, we couldn't work together because Jim needed me to relocate to upstate NY fo... > Read more
I recently had a chance to interview SEO Book's Aaron Wall. Like many in the SEO space I bought Aaron's popular SEO book years back, and have learned a tremendous amount from his SEO blog. SEO Book has transition to offering SEO Training rather than the old eBook model. The SEO Book training program grants users access to: A comprehensive set of training modules on Internet marketing An active community forum where Aaron and other seasoned online marketing pros answer questions, offer feedback, etc.
And a set of premium tools and coupons I wrote a review of the SEO Book SEO Training program a while back and would strongly recommend the program to anyone engaging in online marketing (I'm a happy customer myself). Aaron was gracious enough to answer the following questions about SEO... > Read more
Recently, I had the pleasure of interviewing search behavior expert Jim Jansen. Jansen is an assistant professor at the College of Information Science and Technology at Penn State, and an expert on Web searching, sponsored search and personalization for information searching. He's authored more than 150 publications in the area of information technology and systems.
The interview with Jim Jansen covers topics like his recent research on click behavior, his ideas on how Google and other engines can improve user experience, as well as his current Twitter research.Read on for more. In your study on click behavior with integrated paid and organic search results, you cite “negative bias” and “distrust” as the reasons searchers click on sponsored ads (like Google sponsored links) less tha... > Read more
If you've had any interaction with Eric Lander, you probably know a few things: He lives outside Boston, he's established way more companies than most people under 30 (or 60, for that matter), he's incredibly kind (don't let him tell you otherwise), and he really knows search and social marketing. We decided to take advantage of the last part by asking him to kick off our Search Marketing Interview Series.
WordStream extends a very sincere thank you to Eric for sharing his insight and expertise with us. What’s your biggest frustration with search marketing? Lack of clarity and cohesion with third party tools. The information you can retrieve through third party services never match up with one another. With keyword research, you're bound to get high degrees of variance from one so... > Read more