Keyword Marketing Posts from the Internet Marketing Blog
Over the past year we’ve watched the ranks of the dreaded term “not provided” rise and rise. In September, Google announced that it had begun its mission to encrypt ALL search data, making 100% “not provided” keyword data a reality.Chart by Not Provided Count shows increase in “not provided.
”What Does Not Provided Mean in Google Analytics?If you log into Google Analytics today, you’ll likely see the term “not provided” eating up the majority of your keyword data.Google is choosing not to show you the keywords that have been driving organic traffic to your site. But why Google, why? The official answer is that it’s done in the name of privacy, to protect the vulnerable users. Some theorize that Google is trying to hinder third-party software that makes use of Google ke... > Read more
Doing great keyword research is like being a fisherman. Reeling in the big profits takes knowledge, a Speedo, and a thermos.Whether you like it or not, keyword research is at the core of pay-per-click marketing and SEO practices. If you aren’t bidding or using the right keywords, short- or long-tail, then you could be selling yourself short on your potential success.
And wouldn’t you rather reel in a big whale shark instead of a few sardines? (You can obviously tell I don’t know my fish very well.)See, doing good keyword research is like being a seasoned fisherman, casting his net at the right place, at the right time. So whether you’re looking to patch up the holes in your current keyword selection net, or expand the size of it, consider this article a potential algal bloom of prof... > Read more
New keyword research from WordStream suggests that buffalo chicken dip – apparently a dip designed to taste like buffalo chicken wings – owes virtually its entire existence to Super Bowl Sunday and the NFL season.WordStream conducted extensive research into the seasonality and trends of keyword searches on Google corresponding to chicken wings and hundreds of other popular Super Bowl snacks including:GuacamoleChiliNachosPulled PorkPigs in a blanketDoritosSeven Layer DipThe astonishing results revealed a near perfect correlation between the demand for chicken wings and buffalo chicken dip with the NFL season.
The results are illustrated in graphical form, here:Note that for the last 9 consecutive years, search volume for Buffalo Chicken Dip followed a similar pattern, increasing signifi... > Read more
Search queries – the words and phrases that people type into a search box in order to pull up a list of results – come in different flavors. It is commonly accepted that there are three different types of search queries:Navigational search queriesInformational search queriesTransactional search queriesIn the search marketing world, we tend to talk more about keywords than search queries (news flash: they’re not quite the same thing).
But today we’re talking search queries. Let’s go into a little more detail on what these three types of search queries are and how you can target them with your site content.Navigational Search QueriesWhat Is a Navigational Search Query?A navigational query is a search query entered with the intent of finding a particular website or webpage. For exam... > Read more
The view from the top ain't badGot your sights on a keyword? Want to see your website on the elusive first page of Google for a given search term? Prepare yourself: Unless you’re Wikipedia or The New York Times, it won’t be easy. But it’s not impossible, either. Seriously – we do it all the time!Ranking for a keyword in organic search is a repeatable process.
You won’t get the results you want 100% of the time, especially if you’re a new website trying to rank for a popular keyword, but if you take content marketing and SEO seriously, you can start to make things happen. Things like rankings, and traffic, and sales, oh my!Here are the ten steps to rank for a keyword in Google.Step 1: Lay the GroundworkThis is really more of a pre-step than a first step. You’ll need to h... > Read more
Let this long-tailed tit be your guide! (Via BinaryApe)We’ve been banging the drum about long-tail keywords for a long (ahem) time. Recently, I explained why it’s so hard to rank for competitive keyword phrases with a new website. The answer? Keep trying, and target more specific, less competitive long-tail keywords in the meantime.
We also talked about whether you should target head terms or long-tail keywords in my Content Marketing FAQ. The answer? BOTH! As you’re building out your site content, your keyword taxonomy should naturally include both broad and narrow terms.Hopefully by now, whatever the size, type, or age of your business, you understand that long-tail keywords should be a part of your SEO content strategy. The long-tail keywords you find could be used as the title an... > Read more
What do customers want? Or, more importantly, what can you sell them? If you aren’t using keyword research as part of the development of new products, then you’re missing out on an untapped resource of new ideas, as well as gaining valuable insight into what customers have already indicated they want.
In this guide we’ll show you some great shortcuts to finding this vital consumer data with keyword research.Let Customers Tell You What They WantNo longer a standalone feature, as you type keywords into Google, the search engine will attempt to complete your thought based on popular queries. This autocomplete feature helps show what customers are already actively seeking, and unfulfilled niches where you can make money.Your results will only be as good as the keyword you put in initiall... > Read more
Earlier this week we released a study that revealed the 20 most expensive, high-search-volume keyword categories to provide some insight into where Google makes all its billions in ad revenues, as well as tips on how to target super-competitive keyword verticals. The response was overwhelming! I’d like to especially thank Ryan Singel at Wired Magazine, Laurie Sullivan at Media Post, and Karen E.
Klein from Financially inKleined who helped us get the story out early on, as well as the thousands of folks who blogged and tweeted about the story this week. (And of course thanks to my colleague, the brilliant Ms. Elisa Gabbert, for having come up with the idea in the first place!) In this post I would like to briefly talk about the most common questions that came up about the study i... > Read more
Join us this Thursday, June 30th, to learn about advanced keyword research. We will be teaming up with our friends at ideaLaunch, a leading content marketing agency, to provide you with key insights into structuring your SEO and PPC programs logically and effectively. We will dig deep into the art and science of keyword silo development – the practice of designing your website to be more search engine- and user-friendly.
Our WordStream presenters, Founder Larry Kim and VP of Product Will Eisner, will discuss the following: Keyword research techniques to increase your reach and decrease PPC spend New tools that track the ROI and impact of your content and PPC campaigns Keyword silo how-to and why-to Campaign performance measurement tips Register today! ... > Read more
In casual conversation, the terms "keyword" and "search query" are often used interchangeably, but there is actually a difference. So what is the difference between a keyword and a search query? A keyword is sort of like the Platonic ideal of a search query – it's an abstraction that we extrapolate from multiple search queries.
A search query, the actual word or string of words that a search engine user types into the search box, is the real-world application of a keyword – it may be misspelled, out of order or have other words tacked on to it, or conversely it might be identical to the keyword. As search marketers, what we target are keywords. In SEO, we target these abstractions by optimizing on-page content (using the keywords in URLs, title tags, bo... > Read more