Keyword Marketing Posts from the Internet Marketing Blog
How to Build a Killer Local AdWords Keyword List with the Best Local PPC Keyword Tool Ever
Once you've thought through your PPC geo-targeting strategy, how do you go about effectively building out an AdWords keyword list for local PPC? This is a tough question because the same keyword tools you use for generating generic keyword lists are often insufficient for local keyword research (I think this is a particular frustration with UK advertisers).
So what's a local business to do? Step One: Generate Keywords (Make an Educated Best Guess) Since a lot of keyword tools struggle to unearth local keyword suggestions, I find that you want to rely less heavily on them. That said there are a few tools that can be useful here: Aimclear had a great post on ScrapeBox, which is a really nifty tool that can give you some suggest data from various IPs. Google's insights for s... > Read more
Keyword Trends: Using Trend Data Even if You Don't Sell Seasonal Stuff
When my wife turned to Google to look for the best possible Tinkerbell costume for our daughter last month, she contributed to a sharp uptick in Halloween costume search volume: Businesses and product lines like Halloween costumes have really obvious seasonal demand fluctuations. Even things like heating oil are intensely seasonal.
If I'm an e-tailer on Black Friday understanding my query volume by time of year is really intuitive and seems like a no-brainer. But what if I sell software?Why You Would Care About Keyword Trend Data?The reality is, even for a SaaS company or someone selling a B2B product there will be some seasonality in your business. Things may slow down in July and August with vacations and may become sluggish again in December. If you can identify these trends at the... > Read more
Keyword Research for Email Marketing
This is a guest post by Barry Adams, senior internet marketer at Pierce Communications, a leading Northern Ireland web design agency serving some of the UK's and Ireland's biggest brands. He blogs at State of Search and Search News Central. When we think of keyword research we usually don't think beyond search engines.
However, keyword research has applications beyond SEO and PPC. Another online marketing discipline it applies to is email marketing -- albeit with a different angle. Keywords are everything to email marketers. Choosing the right words to put in an email message can make the difference between campaign success and miserable failure. Keyword research is applicable to nearly all aspects of an email message: Sender Name It starts with the sender. You don't want your email ... > Read more
High-volume keywords vs. low-volume keywords
This article provides a refresher on the difference between high-volume and low-volume keywords, the pros and cons of each, and the factors that can help determine whether or not a low- or high-volume keyword phrase should be bid on in your keyword advertising campaign. High-volume keywords These keywords are search terms that have a large search volume.
In other words, many people are querying these terms on Google, Yahoo and Bing. One example is the keyword phrase “computer repair.” AdWords shows that worldwide there are 823,000 Google searches for this phrase each month. The pros of buying high-volume keywords include: More people will probably see your ad. More people will probably click on your ad. More people may buy your product or service. These are some... > Read more
How to Target Keywords with Blog Posts
By now every web marketer knows that each page of a website should target a well-chosen and researched keyword phrase (whether or not they follow through on this strategy!). But many people skip the keyword research step entirely when it comes to blogging. It's a wasted opportunity, because keyword-optimized blog posts can help you both now and later: Blog posts allow you to target hot, trending topics that wouldn't be worth devoting permanent site content to.
You can capture search traffic while that keyword phrase is popular, and let the post get buried in your blog archives once the trend is over. Blog posts, especially how-to articles, make great evergreen content that not only ranks quickly but can continue to rank well and pull in traffic for months and years to come. Here are just... > Read more
Keyword Optimization: Why Optimizing for the Right Keywords is 'Do or Die'
Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website.Keyword search optimization is a critical step in initial stages of search engine marketing, for both paid and organic search.
If you do a bad job at selecting your target keywords, all your subsequent efforts will be in vain. So it’s vital to get keyword optimization right.But optimizing keywords isn't something you do ONLY at the outset of a search marketing campaign. Ongoing keyword optimization is necessary to keep uncovering new keyword opportunities and to expand your reach into various keyword verticals. So keyword optimization isn't a set it and forget it process. By continuously perform... > Read more
SEO Book Guest Post: 3 Steps for Optimizing Content for Long Tail Keywords
Our friend Aaron Wall was nice enough to publish a guest post on the SEO Book blog. The post is titled 3 Steps for Optimizing Content for Long Tail Keywords and in it I walk through three steps for effectively targeting multiple long tail keywords within your content:
Step 1 - Build a Long Tail Keyword Basket
Step 2 - Put it On the Page
Step 3 - Build Links for Your Long Tail Keyword Basket
Please go check out the post if you have a minute!
... > Read more
Announcing the Ultimate Guide to Keyword Competition
It's an age-old question that many in search engine marketing struggle with: "How do I judge competition for keywords?" Do it wrong and you could waste countless hours and dollars chasing after an impenetrable market. Do it right and you could uncover a very profitable keyword vertical. Given the importance competitive keyword analysis, we reached out to 35 of the world's top search marketers and asked them a single question: “What is your best tip/trick for determining how competitive a keyword is?” We've collected the answers and compiled them into the Web's first comprehensive guide to analyzing keyword competition.
The Ultimate Guide to Keyword Competition features advanced tips and tactics from such search gurus as Aaron Wall, Rand Fishkin, Ann Smarty, Michael Gr... > Read more
A Search Marketer’s New Year’s Resolutions
Repeat after me. This year, I resolve to... 1. Get More Organized Is your idea of "keyword research" just a bunch of keywords jammed into in a spreadsheet? Effective keyword organization and keyword management is a foundational component of paid and organic search marketing. In PPC, it means grouping together similar keywords and matching them with targeted ad text and landing pages.
And in SEO, it means effectively targeting keyword niches in order to create and link together original themed content about specific topics, which in turn are more likely to rank highly for targeted organic searches. Start the new year off with strong organizational footing by checking out our Definitive Guide to Keyword Organization. 2. Lose Weight Trim the fat from your PPC campaigns! Negative ke... > Read more
Using the Free Keyword Niche Finder to Set Up a PPC Campaign
Yesterday I talked about using the Free Keyword Grouper to plot out a structure for a new website. Today I'd like to show you how to use our other new tool, the Free Keyword Niche Finder, to quickly set up a PPC campaign. We believe that a high Quality Score is the key to an effective, cost-efficient pay-per-click campaign, and that a well-organized campaign structure is the key to securing high Quality Scores.
Here's how the new tool can help you get there. First, just enter a keyword. The Free Keyword Niche Finder is a keyword suggestion tool and keyword grouping tool in one. Just enter a keyword, and you'll get back extensive, relevant suggestions, but instead of a scattered list, the results are organized into related groupings. Let's use the perfume store example again: Similar to th... > Read more
