Keyword Marketing Posts from the Internet Marketing Blog
How to Use the Free Keyword Grouper to Plan a New Site Design
When you're launching a new website (or doing a site redesign) it's vital to take SEO into account. From square one, you should do everything you can to make sure that the people interested in what you offer will be able to find you. And most people will be looking via search engines. There's an endless list of things you can do to optimize a website for search engines, but at a basic level, SEO-friendly site design is user-friendly site design.
It's important to create a site that: Is logically structured Incorporates keyword research to ensure relevance to your audience Is easily navigable from both the home page and deep pages You can actually use our new Free Keyword Grouper to start planning out the structure—or information architecture—of your new website. Here's how: S... > Read more
Do You Suffer From Keyword Clutter? Learn How You Can Benefit from Keyword Organization Today
We just posted a new guide on WordStream.com - The Definitive Guide to Keyword Organization: Build a Foundation for Search Marketing Success. This guide walks you through the benefits and process for organizing your keywords for both pay-per-click (PPC) advertising and search engine optimization (SEO).
Here are a few of the topics from the Keyword Organization guide: Keyword organization can be applied across all of your internet marketing channels and provide a roadmap to PPC campaign and website structures. Improve Quality Score and lower your PPC costs. Gain insights into ongoing content creation and information architecture changes for SEO. Learn how to organize your keywords and utilize free tools from WordStream in that process. Happy reading and good luck cleaning up you... > Read more
Using Google Analytics Advanced Segments for Keyword Research
The following is a guest post by Marshall Sponder of WebMetricsGuru. Google Analytics has some very powerful capabilities for keyword research that are often overlooked. Using advanced keyword segments, you can find and isolate buckets of keyword traffic (organic, paid, or both) and their destination landing pages, in mass – and that can be very useful for your optimization efforts.
Take one of my blogs, ArtNewYorkCity.com – I’ve written about shows at the Metropolitan Museum of Art quite a lot over the years. Taking all of my keyword traffic that contains the word “Metropolitan,” I can create an advanced keyword segment in Google Analytics. Below is a list of all those keywords. Creating an advanced segment just to home in on “Metropolitan” keywords effectively gives m... > Read more
Identifying the Right Niche Keywords - Huomah (SEO Dojo) Guest Post
David Harry was nice enough to put up a guest post I wrote today: How to Identify the Best Keywords for Your Niche. In it I talk about: Finding Keywords Refining Your Keyword List Evaluating the Difficulty of Ranking Making Your Keyword Research Efforts an Iterative Process Please check it out and let me know what you think in the comments! Incidentally if you haven't checked them out, David's blog is excellent, his SEO newsletter is great, and he maintains an active community of very smart SEO/SEM folks.
... > Read more
WordStream Believes: Keyword Grouping & Organization Are Critical to Success
This is Part 3 of a 10-part series on 10 things we believe about search marketing. These 10 beliefs form our product design philosophy. Whether you're conducting keyword research primarily for search engine optimization (SEO) efforts or primarily for pay-per-click (PPC) campaigns, we believe that effective keyword grouping and organization techniques are crucial to long-term success.
Why is keyword grouping so important? Let's walk through the process. The point of doing keyword research is to inform your site's content creation as well as its information architecture (how content is topically organized), in addition to your campaign and ad group structure in Google AdWords (or other PPC marketing platform). Even small companies can amass thousands, hundreds of thousands or millions o... > Read more
WordStream Believes: Keyword Research Should Be Personalized and Data-Driven
This is Part 2 of a 10-part series on 10 things we believe about search marketing. These 10 beliefs form our product design philosophy. We firmly believe that the best source of keyword data is your own customers. Too often, search marketers over-rely on third-party keyword suggestion tools and neglect their own website data (server log files and keyword analytics), a completely private, self-renewing source of keyword data.
Keyword suggestion tools are fine as a jumping-off point for keyword research, but then you need to go beyond that. Build on public keyword data by refactoring insights from private data into your list for an extensive, expanding keyword research database. We believe your own website data has a number of advantages over typical keyword tools: Personalized keyword... > Read more
3 Steps to More Effective SEO & PPC Analytics
The following was previously a series of blog posts. We're repurposing the series in a single document here to make the piece easier to link at and reference; additionally our readership is much larger than it was when we first started the blog, and we thought the new readers might find the content valuable.
The original posts can be found here: The Power of Data Sharing - How Sharing SEO & PPC Information Can Improve Results How to Use PPC & SEO Keyword Data to Maximum Effect Anyone engaging in search marketing should be analyzing SEO and PPC concurrently. By creating a data-driven Web marketing environment in which you can share insights from multiple channels, you provide yourself with a marked advantage over companies and marketers who segment their information sets. This is ... > Read more
The Value of Keyword Expansion (And How to Do It Well)
The following was previously a series of blog posts. We're repurposing the series in a single document here to make the piece easier to link at and reference; additionally our readership is much larger than it was when we first started the blog, and we thought the new readers might find the content valuable.
The original posts can be found here: Why the Most Efficient Frontier May Be a New One Starting Another Graph: How to Expand Your Keyword Lists The Value of Keyword Expansion & Discovery Continual keyword discovery and keyword expansion in paid search marketing is immensely important. There are actually a number of instances where strategically expanding your keyword portfolio offers more ROI than bid manipulation. The concept of "diminishing returns" and modern portfol... > Read more
Keyword Mapping: Play SEO Matchmaker for Superior Relevance and Intent
In This Post Benefits of Creating a Keyword Map Chart Before You Start How to Create a Structured Keyword Map Next Step Keyword Mapping You've Got Your Keywords Mapped Behold! the power of Keyword Mapping In a previous post I talked about the importance of keyword mapping for aggressive linking.
But keyword mapping is also critical for SEO. If you’re building a new website or taking on a new SEO project, it’s imperative that you clearly map out a highly organized and structured keyword map. Let’s explore why keyword mapping is so important. Benefits of Creating a Keyword Map One of the most daunting challenges of SEO can be trying to manage a site with hundreds (or even thousands) of web pages and trying to determine which keywords to associate with which pages. ... > Read more
Bad Keywords? It's Not Them. It's You.
I read a blog recently about "bad keywords." The blogger concluded that some keywords are just no good for search. His advice to readers was to purge your poorly performing PPC campaign of all these nasty keywords and banish them forever because they'll never work, never convert, never love you back no matter what you do.
They're the equivalent of keyword delinquents, rotten to the core. The idea that some keywords (or words for that matter) are intrinsically bad is ridiculous. And frankly, the post sounded like a cop out, one big "not my fault." The blogger blamed the keywords for everything wrong in his life and never once acknowledged that it could be his technique that's flawed. The fact of the matter is, a keyword is only "bad" in a relative sense. Now I'... > Read more
