Keyword Marketing Posts from the Internet Marketing Blog

Informing the Tail - Mid-Level & Long Tail Information Architecture | Heads or Tails Sec 2

This is the second section in a three-part series titled "Heads or Tails? - How to Profit from Keywords that Don't Exist". In the first post of our series we talked about the value of targeting mid-level keywords (keywords that bring a medium amount of traffic and are moderately difficult to rank for).

In this edition, we'll discuss how you can structure your site and link within your pages so that you can effectively target "mid-tail" or mid-level keywords. The final installment will be published tomorrow, so stay tuned! Optimize Your Site’s Navigation & Information Architecture for Mid-Level and Long Tail Keywords In attempting to rank for the middle of the long tail keyword graph down, step one is to create an intelligent navigation structure, or information architecture. There’... > Read more

April 09, 2009     |   Written by: Tom Demers   |   Posted In: Keyword Marketing   |   Comments: 3

Heads or Tails? - How to Profit From Long Tail Keywords that Don’t Exist

         This is the first in a three-part series on the types of keywords you should be targeting. Section two will follow tomorrow, and the final installment will be published on Monday, so stay tuned! Special thanks to Virginia Nussey, Lisa Barone, and Adam Viener for editorial contributions.

         By strategically targeting keywords of varying competition levels you will see more and better qualified streams of traffic.At a high level, search engine keywords will fit into three core traffic profiles:“Head” – Popular, highly competitive, and broad keywords. These are typically one or two term keywords, such as “search marketing.”Mid-Tier or “Torso” – These are basically what they sound like: slightly longer keyw... > Read more

April 08, 2009     |   Written by: Tom Demers   |   Posted In: Keyword Marketing   |   Comments: 6
 
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