Link Building Posts from the Internet Marketing Blog
At WordStream, we're a fan of guest posting as a way of building links and relationships. But sometimes you put in the effort to write a post and the blog editor rejects it, or never gets back to you at all. That adds up to disappointment and a big waste of your time.If you're about to embark on a guest posting strategy, here are some dos and don'ts to keep in mind.
These tips will increase your chances of getting your guest post approved and published, links intact.DO read a few posts from the blog before you send something. You run the best chance of having your post published if it resembles what they typically run. Things to pay particular attention to include word count, reading level (beginner vs. advanced), and voice (serious, kooky, snarky, etc.). If the blog publishes guest postin... > Read more
In the world of SEO, links are the currency of choice. The more quality, inbound links you have pointing toward your site, the “richer” your site is. Those links affect your site’s trust factor with the search engines, which impacts how well your site ranks. A link building campaign is designed to create unique links that pass their link juice (link credit) along to your site.
The better the quality of the link, the more link juice they share. The overarching goal of any SEO link building campaign is to grow numerous links from many different, yet relevant, sources over time.The key to a strong and viable link building campaign is to take a slow and diversified approach. Search engines like to see a natural development of quality links, as this is a good indication that you are takin... > Read more
Back in December we launched an infographic centered around the Internet and the environment. It didn't do as well as our previous infographics, which didn't particularly surprise us – we weren't completely happy with how it came out, and we didn't put as much effort into promoting it. A couple of weeks ago, we relaunched the infographic (see below; click to enlarge), after giving it a complete overhaul, to coincide with Earth Day.
This time around, it got the traction we had hoped for, attracting over 150 new links, including several high-value links from new domains like the LA Times and the Atlantic, and giving us a big spike in referred traffic. So what did we do differently? Why did the infographic perform so much better the second time around? Here are three reasons why I thin... > Read more
Kellogg’s Cereal has space-themed nutrition lessons in downloadable PDF files. Orkin Pest Control has a virtual insect designed to offer an alternative to classroom dissection. Ben and Jerry’s has interactive games about the environment. Big companies have, for years, been putting educational materials online and getting benefits in the form of coveted .
edu links and serendipitous traffic. Smaller sites can do the same. They usually don’t, but the benefits can be significant. High-quality sites that would never link to your commercial website’s homepage will link to your educational page. You can also list your educational page in high-value places like Google groups for educators or Teacher’s Sourcebook – as long as you’ve got actual educational m... > Read more
The following link building tip may or may not sit well with all SEOs, and when deciding on a link building strategy that will suit your business, it's important to weight all the pros and cons before making a choice. Now, with that said, let's talk a little about tiered link building.Tiered link building allows you to drive some extra juice to your quality links and keep the more aggressive link building tactics aimed at buffers in between the more questionable links and your website.
The below is a very quick overview of what this may look like.Getting Quality LinksQuality links in the above diagram are those you are proud of. They are the kids in the frame on your living room wall, with happy faces having just graduated from college. There are a number of ways to get quality links:1) Cr... > Read more
There's a lot of talk in the blogosphere about the value of blogging frequently and interacting with your community. And there's a lot of great articles available on doing outreach for cornerstone content like in-depth guides, infographics, and free tools. But what there seems to be less of is specific how-to information on promoting more mundane day-to-day blog content that thought leaders are telling you to crank out.
It's not practical to do an in-depth link campaign for every quick how-to blog post you create, so what can you do to promote your content on a daily basis? Step 1: Create Syndication Channels This is a bit more "social" than the headline implies: The first step here is to build social media followings and start to participate on social news sites. You can create syndicatio... > Read more
If you're a regular reader of link building content then you're likely no stranger to great link building companies like Buzzstream and Ontolo, and you probably know about a lot of the best link building blogs, but the reality is there is a lot of great link building content "hidden" within more general SEO and online marketing blogs.
Here are five great examples: 1. Ross Hudgens Link Building Posts Ross has a lot of interesting link building tips (like building links with Google alerts) and some of the best (best here meaning "hardest hitting" and most effective at eliciting actionable advice) interviews on the subject of link building. He also writes in-depth on important and somewhat underdiscussed link building topics like evaluating directories and how to value a ... > Read more
Wouldn’t it be great to be able to visualize link flow within a website to see how links flow from one page to another? You can, by making use of a couple of free tools, and without having to code. Following is a brief tutorial on how to create a visualization of the link flow on a site. For this purpose, I will be using Xenu, which is a free tool to check for broken links on a site, and, Graphviz, an open source graph visualization tool.
In order to demonstrate an example, I am considering a random restaurant website. Some directories within the site, like images and others, are being skipped so that link flow among the main landing pages on the site can be analyzed. To get started, enter a website URL in Xenu. You might want to exclude any directories like /theme, /images and others, d... > Read more
When it comes to link building, anchor text is really important. So is domain authority. Often the types of links you'll be able to build will force you to sacrifice one or the other. You can create an infographic that gets a lot of unique, authoritative domains to link at your site with suboptimal anchor text, or you might be able to use some article directory submission sites to get great anchor text from low-value link sources.
Ideally you would do both at the same time, and get great links from authoritative sources with exactly the anchor text you want. We'll walk through a few relatively simple ways that you can do just that. 1. Guest Posts Guest posts are probably the most powerful example of how you can get a link on an authoritative domain (and even on an authoritative page) with ... > Read more
Quick and Dirty Link Building Part 3: How to Get Contact Information and Craft a Great Link Outreach Email
Thus far in our Quick and Dirty Link Building series we've covered two crucial stages in the link prospecting and outreach stages:Getting Lots of Link Prospect URLs FASTPrioritizing Your Link Building EffortsNow we have to actually take the URLs that we've deemed outreach-worthy and make them outreach-ready.
This means appending contact information to the URLs, and coming up with an approach for outreach. If you're a novice at link building, please head forward to our link building how to.How to Get Contact Information for Your Link ProspectsBefore you can reach out to people you need to actually have an email address and contact information to reach them at. The first step in this process is to target a specific type or types of contact information. Here we'll look to get the emails of th... > Read more