Link Building Posts from the Internet Marketing Blog

How to Scale Your Link Building Efforts

As part of my SEO services for clients, I build links. Most SEOs agree that manually building and begging for links is tedious and even loathsome, but a necessary evil. Without links, you don't rank. It's that simple.Like many link builders, I've discovered what I call "link equity wells:" prime link juice target sites that pass trust, equity and aren't impossible to acquire links on.

Now, I'm not talking about low value article directories or forum signature links. These are solid, moderate value links that I tap for juice to client sites as needed. Downside is, revisiting the same link wells again and again is not only laborious, it's inefficient. Face it, link building on its own sucks, but having to repeat the exact same link activities on each new client site can be mind-numbing. It's... > Read more

January 28, 2010     |   Written by: Ken Lyons   |   Posted In: Link Building   |   Comments: 11

Buzzstream Link Management Software Review

As the link profile of WordStream.com continues to grow and grow, we realized it was time to purchase software that would assist us in managing our ballooning link database. Up until now, we'd been tracking all of our link acquisitions and link outreach efforts in Excel. But Excel has serious limitations, due in part because it's not built for link management.

As active link builders, our goal was to find a product that was designed specifically for our link management needs. And as Garret French espoused in Link Building Trends for 2010: "2010 will be the year of “link relationship management” software, and more and more link building firms will shift away from spreadsheets." I wholeheartedly agree. Why do you need a link management tool? If you're serious about link building and... > Read more

January 14, 2010     |   Written by: Ken Lyons   |   Posted In: Link Building   |   Comments: 4

Link Building Experts Interview Series: Julie Joyce

Julie Joyce is the cofounder and director of operations at the link development firm Link Fish Media, Inc. Headquartered in Greensboro, NC, Link Fish Media specializes in building links for the most competitive industries. On the Link Fish site, you talk about the importance of "managing your links." What does link management entail? Oh dear, you looked at that site? Ha! We've ignored it, we're trying to agree on how to redo it, and generally I just can't bear to look at it.

OK, so link management ... Link management is taking an active interest in your links, basically. It's understanding your link profile with the recognition that a one-size-fits-all approach will work about as well as it would with actual human beings being managed. There will be great links that send tons of qualified ... > Read more

November 30, 2009     |   Written by: Elisa Gabbert   |   Posted In: Interview Series   |   Comments: 2

The Nonprofit's Guide to Link Building

We've been following Penn State Professor Jim Jansen and his PPC Advertising course for a while now, eagerly awaiting the outcome of his class's competition for the best performing nonprofit PPC campaign. Which got me thinking--those involved in nonprofits understand the difficulty of initiating a PPC campaign for their cause, and as much as I'd like to preach about the ease and importance of PPC for all businesses, nonprofits included, we'll save that until after Jim's results are in (mostly so we can read about the lessons his class learned and then pass them off as our own).

In the meantime, we'll focus instead on link building. In my experience, mentioning "link building" among nonprofit professionals mostly results in blank stares and disinterested looks, so we'll start slow... > Read more

November 24, 2009     |   Written by: Susannah Richardson   |   Posted In: Link Building   |   Comments: 3

Link Building Experts Interview Series: Wiep Knol

Wiep Knol is a link marketer from the Netherlands. He learned about online marketing during his study in 2004, and was hooked instantly. Two years later, he was hired to set up a link marketing service at Tribal Internet Marketing. Now, Wiep works as a partner for LinkBuilding.nl, and he runs a few other online projects as well.

  Want to read more? Check out Wiep's link building blog, or follow him on Twitter. You recently started your own consultancy. What was the impetus for the switch, and what are your plans for the future? Do you want to create your own agency, or remain independent indefinitely? The main reason for me to start on my own was freedom. Being able to make decisions you want, taking on clients you 100% want to take on, and focusing on the stuff you really love to do.... > Read more

November 23, 2009     |   Written by: Elisa Gabbert   |   Posted In: Interview Series   |   Comments: 0

Link Building Experts Interview Series: Dixon Jones

Dixon Jones is the managing director of the respected UK Internet marketing consultancy Receptional, which heads up the marketing of MajesticSEO, the world's largest open anchor text link map of the web. He has spoken at Internet marketing conferences including Pubcon, SMX, SES and International Search Summit.

To learn more about Dixon Jones, check out his website or follow him on Twitter: @Receptional. Tell us a little bit about your roles, both at Receptional and at Majestic SEO. I publicly took over the marketing role at director level at Majestic SEO in the summer, after a long discussion with Alex, who is a brilliant programmer and who – I believe – has built something absolutely world-class. I’m not used to working for someone else, as also I founded Receptional, an Intern... > Read more

November 16, 2009     |   Written by: Elisa Gabbert   |   Posted In: Interview Series   |   Comments: 0

Link Building Experts Interview Series: Ben Wills & Garrett French

Ben Wills and Garrett French are the cofounders of Ontolo, a link building agency. Check out their link building blog or follow them on Twitter: @benwills and @GarrettFrench. (Note: Also check out Ari Ozick's SEO Contrarian blog for a similar series of interviews with link building gurus Tuesdays of this month.

)  What factors go into a "quality" link? Garrett: Backlink profile of prospective linker -- which sites link to the page and the site as a whole An engaged, relevant audience Distribution and reach of target site -- are they social media participants? Do they have an email newsletter? How far will your link there take you? Ben: Relevance and value Keywords used on page, etc. Quantity and quality of backlinks Relevance of entire site Relevance of entire site's backlinks Whi... > Read more

November 09, 2009     |   Written by: Elisa Gabbert   |   Posted In: Interview Series   |   Comments: 6

Link Building Experts Interview Series: Debra Mastaler

All this month we'll be interviewing link building experts on the WordStream blog. First up is Debra Mastaler. ( Does great content market itself? Yes and no. This really depends on the reputation of the person/company producing the content. Those with a good rep can publish and have content pushed forward, even if it's not so great.

Strong reputations carry tremendous power. Those without a reputation will need to work at pushing content and building their power base. Do you believe in linkbait? If so, what are some strategies for creating it? Interesting question, I've never been asked if I "believe" in something link-related before. Let's see ... I use it, I think it's effective and I think it adds diversity to your content mix  which is important when trying to tap into new traff... > Read more

November 02, 2009     |   Written by: Elisa Gabbert   |   Posted In: Interview Series   |   Comments: 6

Advanced Link Building: Clone Your Most Successful Link Profiles

Link builders often talk about competitive link analysis and exploring your competitors' link profiles to find link opportunities. The logic here is a link profile that works for one site may work for a similar site. And executed properly, this can be an effective link strategy.But I'd like to share a link building tactic you've probably never read about.

It's very effective and based on the same approach and logic as competitive link analysis. Besides analyzing links on competitor sites, you should also be examining your own link profiles for link opportunities, specifically the profiles of your best performing pages. The objective here is to replicate the success of your strongest ranking page on your weaker ranking pages.Why is this link building tactic successful?If it's working for on... > Read more

October 22, 2009     |   Written by: Ken Lyons   |   Posted In: Link Building   |   Comments: 17

How to Get Do Follow Links from Wikipedia Articles in Four Simple Steps

Apologies for the (slightly) misleading headline on dofollow links. You won’t find something like this within this article. What you will find is a means for accumulating passive, recurring, and authoritative links to content by leveraging the popularity and search prominence of Wikipedia (which I assume probably sounds pretty good, too).

Quality Link-building Strategy: Define a Query Set Find Heavily Trafficked Pages Create A Resource Insert Link Appropriately Wikipedia is Where Research is Being Done There are a number of bloggers, journalists, students, and others in control of Web content who rely on some combination of Google and Wikipedia to research a topic. This can be evidenced by a couple of handy graphs. Lots of people visit Wikipedia, Compete puts the estimate at somewhere ... > Read more

August 27, 2009     |   Written by: Tom Demers   |   Posted In: Link Building   |   Comments: 11
 
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