Link Building Posts from the Internet Marketing Blog
The MadeUpCompany Link Building Kit This is an “internal link building template.” One best practice for companies hoping to attain high search rankings is to get company employees to link to your site. This document attempts to give a brief run-down as to how to go about requesting that your employees link to you.
The main things to note here are that: It’s too long – This could be considerably shorter. One reason it’s too long is that, personally, I would rather have one link from someone who had been properly instructed than ten from people who have a vague idea of what they should be doing. The potential for seeing four pages and not reading a word is definitely there, though, so keep that in mind. It’s not terribly specific – You could tailor ... > Read more
Link building is often boring, time-consuming, and can be expensive. Not only that, but your website is usually ripe with low-hanging link fruit that you should be picking before you run around contacting every blogger who makes the mistake of offering up a bit of contact information. BUT that doesn’t mean you get out of it entirely.
Unfortunately, link building is one of these eat-your-veggies sort of search marketing activities: healthy but annoying. Luckily, there are ways of outsourcing your link building that don’t cost a dime. Outsourcing Link Building: Free of Charge There are a lot of great resources that will tell you how to build links, but we’ll focus on an easy one you may be overlooking: Let everyone else in the company do it for you! Getting Free Links The E... > Read more
It’s the Holy Grail of link building: deep links from authority websites. And link builders far and wide know that getting these links is difficult. The belief espoused by most SEOs is that if you create remarkable content people will naturally link to it, which is both true and untrue. If you've got a blog and you're publishing topical, informational or solutions pages, then having great content is a natural link magnet.
But what if you're publishing content around product pages on an e-commerce site? Forget about it. No matter how good the content, product pages simply don't attract external links. Heck, I could author this great page about window shades, with in-depth, insightful content and beautiful photos of my product. Trouble is, there's nothing notable or link-worthy about ... > Read more
Most articles about link building focus on quality, quantity and relevance of links, and they generally draw the same conclusion: that value and relevancy trump volume. But rarely do I see link builders discuss link diversity for creating a "natural" link portfolio. Certainly, link quality and quantity (to a lesser degree) play a big role in keyword rankings, but so too do the variety of links in your portfolio.
Link diversity impacts a number of different factors related to your site: Sphere of influence – more links from a range of websites signals more trust and authority Traffic mix – links from a variety of sites create new, different traffic opportunities for your site Broader visibility - more links across a range of sites exposes your brand to a wider audien... > Read more
As a search marketer, one of my goals is to engage visitors and keep them engaged. I want searchers to find my sites, spend time reading content, click around, go deeper in the site, exhibit certain behaviors and convert. Two key performance metrics I rely on to measure visitor engagement are bounce rates and page views.
Having a site with a high bounce rate and a low page views indicates a negative user experience –a sign there’s something wrong with the website. Factors that contribute to high bouncing and low views range from poor content, to slow load times, to confusing site architecture, to a lack of proper visual cues. Yet another culprit may be a shortage of inline links: in-sentence or in-paragraph, contextual hyperlinks. In the next section, I’m going to discuss... > Read more