Link Building Posts from the Internet Marketing Blog
Latest Google Penguin Update Sends Slew of Unnatural Link WarningsIn “a step towards transparency,” Google webmasters initiated a series of warnings to sites against spammy activity and sketchy, manipulative links better known as unnatural links. On July 19, a confusing link warning was sent to a large number of sites.
Google’s Matt Cutts posted on his Google+ account soon after to address the SEO hysteria:If you received a message yesterday about unnatural links to your site, don’t panic. In the past, these messages were sent when we took action on a site as a whole … For example we may take this kind of targeted action to distrust hacked links pointing to an innocent site. The innocent site will get the message as we move towards more transparency, but it’s not necessarily so... > Read more
I've touched on the subject of how to use PPC for link building a few times before but after Panda, I've been forced to think about it even more. While I hate paying for just about anything, I'd be remiss not to understand how important paid advertising is to an online marketing campaign. Whether or not you actually participate in PPC isn't of concern with this, either.
..you just need to at the very least be aware of how to use online marketing tools and data in order to finetune what you want to do elsewhere. For our purposes, I'll be explaining how to use PPC for three main areas of link marketing:Keyword data for anchor textBoost traffic when there's a dipUse with social media promotion to help build linksKeyword Data(Since Wordstream are kind enough to let me guest post here, I do sugg... > Read more
If there’s one thing I’ve learned from looking at our analytics over the years since we launched this blog, it’s that People. Love. Link building. Articles about link building consistently drive the most traffic over time. Why? It’s not the only thing that matters for SEO – you also need great title tags, strong information architecture, etc.
, etc. Those posts do pretty well too, but there’s not as much to say about them.My theory is that link building is more like a game, and I bet a lot of SEOs grew up as gamers. SEO link building isn’t just a matter of learning a few basic best practices and applying them. There will always be new ways to score links, and getting a great link is a triumph for an SEO. It’s like a new top score on Donkey Kong.Are you the King of Kong?Since... > Read more
Lately we’ve been getting the occasional spam comment (according to my spam comment taxonomy, they’re mostly of the “full-on-ass-kissing” variety) that looks like a typical spam comment in almost every way:It expresses some irrelevant but positive sentiment like “Thanks, this post was really helpful to me, keep it up”It’s attributed to a normal-sounding name like “Carrie” or “Dave” (much more effective than something like “Cheap Canadian SEO” which will always get you flagged)The name links back to the spammer’s siteThe difference is, instead of linking to a deep page on some spammy domain I’ve never heard of (you know, something like memphis-internet-marketing.
biz/link-building-services), they link to the Bing homepage. Yes, http://www.bing.com/. (There’s y... > Read more
Paul May is the CEO and co-founder of BuzzStream, a provider of link building management software. Paul has spent most of the last fifteen years either starting or working on early-stage startups. BuzzStream also offers a variety of free link building tools for small businesses, SEOs and Internet marketers.
Follow and connect with Paul on Twitter: @PaulMay.BuzzStream is often thought of as a link building tool, but you actually have products for PR and social media as well. How much overlap are you finding between the three disciplines?It’s funny, because Rae Hoffman-Dolan wrote a post a few years ago where she talked about the skills to look for when hiring a link builder, and I remember thinking when I read it that she might as well have been writing a job spec... > Read more
This week Distilled released the Ultimate Guide to Linkbait, by none other than 17-year-old Ed Fry. As incredible as this guide is (and you should read it. Twice.), today I'd like to go into a few more ways to scale linkbuilding, using only Google Docs. While I highly recommend link CRM tools like Buzzstream and other tools like WordStream, I also recognize that not everyone can afford such tools.
So let's explore some ways to bootstrap your way to scaling linkbuilding.Google DocsAre you working on a team to build links for a specific client? First off, I highly recommend this, yet it brings its own challenges. Most of us in SEO are lone rangers, as in we like to work on our own and get things done. If you are working on a team, however, Google Docs is amazing for shared documents.Here are... > Read more
In the early 2000s, buying and selling paid links to increase rankings in the SERPs was a common occurrence in the world of SEO. It was an acceptable SEO link building practice until 2007, when Google declared that paid links were in violation of their Webmaster Guidelines, as they were purposefully trying to manipulate the search results.
As Google stated,…some SEOs and webmasters engage in the practice of buying and selling links that pass PageRank, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. Buying or selling links that pass PageRank is in violation of Google's Webmaster Guidelines and can negatively impact a site's ranking in search results.If there is anything that I have learned in my 12+ years as an SEO professional, it... > Read more
I'm often spammed by bots and people asking for links but I thought this was pretty amusing so i wanted to share (I've just obfuscated the domain name). The part that really cracks me up is the the part in bold, below (lol). This has got to be the worst link exchange request ever.-----Original Message-----From: Bojan [mailto:info@xx-xxxxx.
xxx]Sent: Wednesday, August 10, 2011 5:16 PMTo: Larry KimSubject: Link Exchange RequestDear owner of http://www.wordstream.com,I'm the webmaster of http:// www. xx-xxxxx.xxx.We came across your site http://www.wordstream.com on the Internet and feel that it would fit perfectly into our collection of quality links at http:// www. xx-xxxxx.xxx.The Google PR of this site is currently 5.We'd appreciate it if you place a link back to our site using the followi... > Read more
It’s true that infographics have become somewhat more difficult to attract attention with, but a clever concept and solid execution around promotion can still help generate a lot of authority and a high volume of quality links for a domain quickly. The question is always, “What sorts of things make good data visualizations?” In this post we’ll walk through three categories of infographic and offer a real-world example of each from the WordStream blog itself.
Evergreen Infographics Evergreen infographics are graphics that aren’t tied to a specific date and won’t get “stale” over time. A couple of examples of this type of graphic are: “History Of” graphics that detail the chronology of an event in the past or a specific topic ... > Read more
At WordStream, we're a fan of guest posting as a way of building links and relationships. But sometimes you put in the effort to write a post and the blog editor rejects it, or never gets back to you at all. That adds up to disappointment and a big waste of your time. If you're about to embark on a guest posting strategy, here are some dos and don'ts to keep in mind.
These tips will increase your chances of getting your guest post approved and published, links intact. DO read a few posts from the blog before you send something. You run the best chance of having your post published if it resembles what they typically run. Things to pay particular attention to include word count, reading level (beginner vs. advanced), and voice (serious, kooky, snarky, etc.). If the blog publishes guest pos... > Read more