Link Building Posts from the Internet Marketing Blog
Link Juice Guide: Link Juice Draining Process Find Internal Prospects Add Keyword Links Record Results Case Study Bonus Link Juice Pages One of the biggest, missed opportunities I see in SEO is wasted link juice. SEOs and link builders alike are in relentless pursuit of high value links and the equity and semantic relevance that those coveted links carry.
However, the irony is they often overlook vast, untapped reservoirs of concentrated link juice on the very Web properties these SEO link builders control: their own or their client's sites. So when I visit a site and see page after page of equity-rich pages that haven't been "milked" of their juice properly, I get a little glum :(. So if you are sitting on lagoons of link juice, how do you drain these equity reservoirs? That's pretty ea... > Read more
Previous SEO techniques used to mainly involve buying links, as many as you could afford to get, as you knew that if you bought enough of them your website would rank highly. Link buying still takes place and there is still a significant link buying economy. However, because of Google’s penalties and threats thereof, link buying is in decline.
I don’t think it will ever vanish, but anyone with something significant to lose tends to think twice before they go on some link buying spree. I personally don’t have an ethical or moral issue with paid links. However, we as an SEO company have stopped doing it for our clients, as I don’t think the rewards outweigh the risks. The ROI of paid links is in decline too as Google’s algorithm gets more efficient at filtering them out, so you nee... > Read more
If you have a website, I'm sure you’ve put a lot of hard work and long hours into making it a valuable resource for your visitors. But if your links aren't working, it can derail all of your hard work. Broken links on your website can be harmful in two ways: They make for a bad user experience – When users click on links and reach dead-end 404 errors, they get frustrated and may never return.
They devalue your SEO efforts – Broken links restrict the flow of link equity throughout your site, which impacts rankings negatively. To avoid these potential pitfalls, you should periodically check for broken links on your entire website. If you’re wondering how to do this, you’re not alone. The good news is we’ve done this work before and we’ve documented everything in a step-by-ste... > Read more
Today Garrett and Ben over at Ontolo launched their Link Building Toolset to the world. We got a chance to catch up with them and get a sense of what their tool does and how it's different from the industry standard for backlink prospecting: competitor backlinks. Note: To thank early adopters during the launch of their new Link Building Toolset, Ontolo is offering a 25% discount that ends today (4/27/2010) at 9 p.
m. PST. They've let us know that they will never offering this service at this low of a price again, and that the pricing is good through all future upgrades, price changes, etc. First off, here's what it does, in their words: "We start with your targeted SEO Keywords. Using these we deliver, each and every week, new link prospects to you that have been crawled and analyzed by ove... > Read more
Go to any SEO forum and you’ll find the obligatory post from a confused, link building noob wondering, "How do I create amazing backlinks?"In the post, the frustrated linker claims they’ve tried everything to build quality backlinks: free directories, profile links, article submissions, comment spamming, etc.
But nothing works. Despite all their low value efforts, they can't leapfrog their competitors in the SERPs, so they're pleading with others to share their secrets to building amazing, stupendous, superfantastic backlinks.Trouble is, those secrets don't exist.There are no magic shortcuts, no highly classified insider hacks to getting quality links for your website. Building amazing backlinks takes work. But that's the last thing the forum vagrants want to hear. They want a quick fi... > Read more
A while back we interviewed a handful of link-building experts (Garrett French and Ben Wills, Wiep Knol, Debra Mastaler, and Julie Joyce) on everything from what features they'd want in their ultimate link-building tool to how to brainstorm linkbait. Here, you can find all of their answers to eight key SEO link-building questions in one place.
What factors go into a quality link?Which link building tools do you recommend?What features would the ultimate link analysis tool include?What are some strategies for brainstorming and creating linkbait?How does social media change the link building game?How should marketers go about making link requests?If I engage in link buying, how can I avoid being caught by Google?What's a better link: one from an authoritative website, or one from a high... > Read more
For the link-building search nerd, little matches the joy of scoring a really great link. About a month ago, a post on my personal blog got a link from The Daily Dish, Andrew Sullivan's blog, which is ranked #12 on Technorati's Top 100 Blogs and has a Toolbar PageRank of 8. Now, I'm pretty sure Andrew Sullivan doesn't subscribe to my blog or follow me on Twitter (to be fair, I don't follow him either).
So how did this come about? Via domino effect: Over the course of about 15 days, I accumulated a series of inbound links, including a few quality links early on, one of which was clearly the tip-off for the Daily Dish link. This very high-authority link (which, sadly, went up over a weekend) sent a big spike of traffic and led to a mini-long-tail of links from sites and blogs with mid-range... > Read more
Last week I landed a spot in the most watched television broadcast on the planet. The International Olympic Committee estimated that 450 million people worldwide tuned in to watch the Women's Figure Skating Finals at the Vancouver 2010 Winter Olympics – more than the population of the entire US – and I was in the TV coverage! How did I do it? By applying a variation of Ken's link baiting strategy! Goals of My Link Bait Campaign One of my more ridiculous objectives in life is to achieve TV fame.
Now unfortunately I don't have any acting talents, great looks, or anything else remarkable for that matter – so I figure my only hope to achieve my goal is to ride someone else's coat-tails to TV stardom. (Yes, I know, this is pretty sad). And I don't want to be a guest on some d... > Read more
Arnie Kuenn is the president and founder of Vertical Measures, LLC, as well as the founder and president of the Arizona Interactive Marketing Association (AZIMA) and has presented at SMX Advanced, AMA Phoenix, Pubcon and many online webinars. Follow him on Twitter: @ArnieK. Can you tell us a little about Vertical Measures and your role there? Vertical Measures is a full-service internet marketing and link building company in Phoenix.
We help our clients gain more business from their websites by providing internet marketing solutions using innovative and ethical strategies. We achieve this by developing expertise across multiple disciplines while constantly adapting to current trends. The company is comprised of a group of individuals with backgrounds in internet marketing, social media, we... > Read more
Recently at WordStream, we launched our first link bait campaign. By our standards, the campaign was successful, and we thought we'd share the details on how to build a linkbait campaign. How to Get Links from New York Times: A Case Study In a nutshell, we attribute the campaign's success to setting clear objectives, creating killer content and aggressive marketing.
What resulted from our hard work, planning and execution was a link from one of the most trusted sources on the planet: The New York Times. Case Study Contents: Planning Phase Goal Setting Link Bait Creation Link Bait Promotion Campaign Results How did we do it? Read on and find out how to get a link from the New York Times. Link Bait Campaign Intro: Before You Start, Have a Plan! You may be wondering how to start link baitin... > Read more