Marketing Strategy Posts from the Internet Marketing Blog
We live in a wondrous age my friends. Knowledge and learning can be obtained with a few clicks of the mouse, opening education and intellectual stimulation to anyone with a scholarly spirit.Below is a list of our favorite online marketing courses, most of which are free or very nearly free. Let the learning begin!WordStream’s PPC UniversityPPC University.
Our new PPC University is an awesome one-stop shop for learning all the ins and outs of PPC. With easy-to-browse lessons for beginners and advanced PPC users, there’s something for everyone at the grand old PPC University. Toga, toga, toga!Google’s Online Marketing ChallengeGoogle Online Marketing Challenge. Is there a better source to learn about online marketing than the big G itself? Google’s Digital Marketing Course is packed ... > Read more
Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at some of them.
1. AdvertiseThis one is so obvious, we’re going to look at it first. Paid search, paid social and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for ... > Read more
Everyone knows the old saying – the more email subscribers you have, the better you feel, so get folks to signup, and give them a good deal! What, you’ve never heard that one before? Something about beans? Whatever, you’re crazy.Email newsletter subscribers are valuable soft leads that, with the right amount of gentle cajoling, could end up one day as full-fledged customers or clients.
That’s why today, we’re bringing you 27 genius (if I do say so myself) strategies to boost newsletter subscribers! Can you sense the impending full inbox? I sure can! Here we go.Blowout the incentives. One DMA report shows that 60% of users sign up for an email newsletter to receive offers and sales. So push it – push it good. Here are some incentives that might attract signups:Sign up now for Pu... > Read more
Today I’m happy to share an interview I did over email with Erica McGillivray. Erica is a die-hard geek who spends a ridiculous amount of time being nerdy (her words, not mine!), both professionally and personally. At Moz, she's the senior community manager and helps wrangle a community of over 400,000 members, co-runs the annual MozCon conference, and works on whatever else is thrown her way.
She's also a founder of GeekGirlCon, a nonprofit run by volunteers that celebrates and supports geeky women with events and conventions. In her spare time, Erica's a published author and has a comic book collection that's an earthquake hazard.We’re all secretly jealous of the community that Moz has built over the years. Let’s hear from Erica how they did it.We’re so impressed with the online ... > Read more
Many companies approach brand voice as an afterthought. Although it’s important to ensure that you’re creating great content, publishing on a regular basis, and keeping an eye on your overall content strategy, without a cohesive and consistent brand voice, you could end up confusing your most loyal fans or deterring would-be customers.
In today’s post, we’ll be looking at the elements of brand voice, how to develop brand voice through content, and we’ll also examine several examples of brands that have leveraged content to strengthen their brand and reinforce key messaging.What is Brand Voice?Simply put, brand voice is how your company expresses its messaging. Brand voice touches virtually all aspects of corporate communications, from advertising and slogans to blog posts and visu... > Read more
Long gone are the days when clickthroughs and time-on-page were the most important content marketing metrics. Today, many publishers are changing their approach to shifts in audience behavior to focus on attention and engagement as the defining measurements of success.Although pageviews and unique visitors are still relatively valuable metrics to marketers, they don’t paint a complete picture of how people are interacting with your content.
In today’s post, we’re going to examine the trend of analyzing how visitors are engaging with your site, not just how many, and look at some examples of this shift and how you can start measuring audience attention.RELATED: 32 Free Content Marketing ToolsWhat is the Attention Web?Firstly, while the so-called “attention web” is a genuine shift i... > Read more
By Sean Ellis, Founder and CEO of Qualaroo and GrowthHackers.comSearch marketing is the ultimate in mature channels, dominated by best-practice marketers who have honed their programs to the point of near-perfection. In particular, Google AdWords is ultra-competitive and there seem to be little to no low-hanging fruit, making it difficult to find positive ROI without a sizable marketing budget and a lot of SEM expertise.
Taken together, these factors combine to make search engine marketing one of the most crowded, competitive acquisition channels out there—and for good reason, because all that active commercial intent can lead to quick conversions.While it might not be readily apparent on the surface, growth hackers and search marketers share a lot of the same DNA. I should know. I coine... > Read more
Love it or hate it, clickbait has become yet another weapon in the content marketer’s arsenal. These days, it seems as though no site is above resorting to dastardly tricks to get you to click on their content, and these techniques have become so familiar, some experts have questioned whether clickbait has a future.
Image credit: SlateTable of ContentsWhat is Clickbait?The Benefits of ClickbaitThe Dark Side of ClickbaitWhat Is Clickbait?As its name implies, clickbait is content that is written specifically to attract as many clicks as possible. Just about any type of content can be considered clickbait. News stories, blog posts, interviews, infographics, videos – packaged in a certain way, you can make any web content clickbait. However, clickbait typically has several of the following ... > Read more
Marketers spend most of their time trying to appeal to their target demographics, but when it comes to women, many of them are missing the mark. Given that women make up half the population and have a disproportionate amount of purchasing power, isn’t it in your best interest to try to understand them? Here are 23 surprising facts you probably didn’t know about women and advertising.
Facepalm - because actions speak louder than words.Women account for 85% of consumer purchases (She-conomy)Despite this, 91% of women say advertisers don’t understand them (Ibid.)Women control 73% of U.S. household spending (Boston Consulting Group, 2009)Women account for 58% of U.S. ecommerce spend (Women’s Buying Behavior Index 2013)22% of women shop online at least once per day (Ogilvy & Ma... > Read more
The chances are pretty good that, even though you may not have realized it, you’ve seen several examples of native advertising. These days, native advertising is everywhere – and it’s getting harder and harder to spot.There’s something not quite right about this cheeseburger…In today’s post, we’re going to look at what native advertising is, why it can be so controversial, and several native advertising examples that are really impressive – as well as a few that are downright terrible.
What is Native Advertising?Simply put, native advertising is paid content. Articles, infographics, videos, you name it – if a content producer can make it, corporations can buy it and publishing platforms can promote it.Now, you might be thinking, “How does a native advertisement differ fr... > Read more