Marketing Strategy Posts from the Internet Marketing Blog

‘Everyone’ is Not a Demographic: A Guide to Target Markets for Small Businesses

If you run a small business, maybe you have an idea of your target market. However, a vague idea is not enough to compete in today’s ruthless business environment. Without detailed knowledge of your target market, you could be losing business to your competitors or missing out on opportunities to increase sales.

Just don’t target your customers with a compound hunting bow.In today’s post, we’re going to look at what target markets are, how to identify them, examples of target markets, and how to refine and develop target markets by segmentation. There’s a lot of ground to cover, so let’s get started.What Is a Target Market?Simply put, a target market is a specific group of people you have decided to target with your products or services. It could be a large market or a niche mar... > Read more

September 18, 2014     |   Written by: Dan Shewan   |   Posted In: Marketing Strategy   |   Comments: 4

Comedy in Content Marketing: To Be Memorable, Make ‘Em Laugh

Do you want your content to be unforgettable? Do you want parents to pass on your blog posts to their children, and your white papers to their grandchildren? Of course you do! And the solution is simple – make your content hilariously, milk-exploding-from-nostrils funny. All right, maybe your creations won’t earn a place in the family hope chest, but a touch of comedy will greatly improve any content piece’s shelf life.

 News bloggers can write as many as six articles a day, and while those articles may generate tons of views, they tend to go in one ear and out the other. Most readers won’t remember that article next week, never mind who wrote it.The truth is, if you want to be memorable, you need to be funny. You gotta make ‘em laugh! A Spoonful of Comedy Makes Dry Cont... > Read more

September 10, 2014     |   Written by: Larry Kim   |   Posted In: Marketing Strategy   |   Comments: 2

Perfect Timing: The Very Best Time to Send Email Newsletters

Timing is everything – right? It may not be everything, but it certainly matters, especially when it comes to getting subscribers to notice and open your emails.So when is the best time to send newsletter emails? We have some advice and we’re eager to share.Best Email Send Time: General AdviceThese general email send time tips are widely accepted by the email marketing community.

They are great when you’re starting off, but be sure to read on and see why they won’t always work.Daytime vs. Nighttime. While this one may be obvious, it’s usually better to send out your email campaigns during the daytime. You know, when people are awake. Not asleep.Mad Mondays. The general consensus is that should avoid sending out email blasts on Mondays. Why? People are already bummed out about the... > Read more

September 04, 2014     |   Written by: Megan Marrs   |   Posted In: Marketing Strategy   |   Comments: 5

Storytelling in Content Marketing: What It Is, What It Isn’t, & How to Do it Right

I recently came across this video, in which renowned Austrian graphic designer Stefan Sagmeister tackles the stubbornly enduring buzzword “storytelling.” In refreshingly candid and colorful language (some of which is NSFW, by the way), Sagmeister dismisses those who claim to be storytellers, because the majority of people who apply this label to their work simply aren’t storytellers.

Before we go any further, watch the video. It’s only two minutes long. Go ahead, I’ll wait.WARNING: Again, this video contains some NSFW language. If you’re in the office, wear headphones.Although Sagmeister is referring to the concept of the self-styled storyteller within the context of design, his remarks are equally applicable to content marketing. We keep hearing about the importance of storytel... > Read more

September 03, 2014     |   Written by: Dan Shewan   |   Posted In: Marketing Strategy   |   Comments: 1

How to Do a Webinar Your Audience Will Love

Good webinars can be a little like independent movies – they leave you feeling wonderful, inspired, and ready to take on the world. Bad webinars, however, are more like Michael Bay movies – after two hours, you begin to wonder how somebody could have possibly been paid to make something so unapologetically terrible.

If you’ve ever wondered how to do a webinar that people will actually want to watch, you’ve come to the right place. In today’s post, we’re going to look at whether you should even be planning a webinar, a checklist of webinar best practices, and we’ll also learn some valuable lessons from two of WordStream’s seasoned webinar pros along the way.Should You Even Produce a Webinar?Believe it or not, this is a question that most marketers fail to ask before diving he... > Read more

August 26, 2014     |   Written by: Dan Shewan   |   Posted In: Marketing Strategy   |   Comments: 6

26 Free Online Marketing Courses: Learn to be a Marketing Mastermind

We live in a wondrous age my friends. Knowledge and learning can be obtained with a few clicks of the mouse, opening education and intellectual stimulation to anyone with a scholarly spirit.Below is a list of our favorite online marketing courses, most of which are free or very nearly free. Let the learning begin!WordStream’s PPC UniversityPPC University.

Our new PPC University is an awesome one-stop shop for learning all the ins and outs of PPC. With easy-to-browse lessons for beginners and advanced PPC users, there’s something for everyone at the grand old PPC University. In addition, PPC 101 is available as a free marketing course download. Toga, toga, toga!Google’s Online Marketing ChallengeGoogle Online Marketing Challenge. Is there a better source to learn about online marketin... > Read more

August 19, 2014     |   Written by: Megan Marrs   |   Posted In: Marketing Strategy   |   Comments: 7

25 Ways to Increase Traffic to Your Website

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at some of them.

1. AdvertiseThis one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before y... > Read more

August 14, 2014     |   Written by: Dan Shewan   |   Posted In: Marketing Strategy   |   Comments: 25

27 Tips on How to Get More Email Signups

Everyone knows the old saying – the more email subscribers you have, the better you feel, so get folks to signup, and give them a good deal! What, you’ve never heard that one before? Something about beans? Whatever, you’re crazy.Email newsletter subscribers are valuable soft leads that, with the right amount of gentle cajoling, could end up one day as full-fledged customers or clients.

That’s why today, we’re bringing you 27 genius (if I do say so myself) strategies to boost newsletter subscribers! Can you sense the impending full inbox? I sure can! Here we go.RELATED: Perfect Timing: What's the Best Time to Send an Email Campaign?Blowout the incentives. One DMA report shows that 60% of users sign up for an email newsletter to receive offers and sales. So push it – push it good... > Read more

August 05, 2014     |   Written by: Megan Marrs   |   Posted In: Marketing Strategy   |   Comments: 7

Interview: Learn the Secrets of Online Community Management from Moz’s Erica McGillivray

Today I’m happy to share an interview I did over email with Erica McGillivray. Erica is a die-hard geek who spends a ridiculous amount of time being nerdy (her words, not mine!), both professionally and personally. At Moz, she's the senior community manager and helps wrangle a community of over 400,000 members, co-runs the annual MozCon conference, and works on whatever else is thrown her way.

She's also a founder of GeekGirlCon, a nonprofit run by volunteers that celebrates and supports geeky women with events and conventions. In her spare time, Erica's a published author and has a comic book collection that's an earthquake hazard.We’re all secretly jealous of the community that Moz has built over the years. Let’s hear from Erica how they did it.We’re so impressed with the online ... > Read more

August 04, 2014     |   Written by: Elisa Gabbert   |   Posted In: Marketing Strategy   |   Comments: 6

How to Develop Brand Voice Through Content Marketing

Many companies approach brand voice as an afterthought. Although it’s important to ensure that you’re creating great content, publishing on a regular basis, and keeping an eye on your overall content strategy, without a cohesive and consistent brand voice, you could end up confusing your most loyal fans or deterring would-be customers.

In today’s post, we’ll be looking at the elements of brand voice, how to develop brand voice through content, and we’ll also examine several examples of brands that have leveraged content to strengthen their brand and reinforce key messaging.What is Brand Voice?Simply put, brand voice is how your company expresses its messaging. Brand voice touches virtually all aspects of corporate communications, from advertising and slogans to blog posts and visu... > Read more

July 31, 2014     |   Written by: Dan Shewan   |   Posted In: Marketing Strategy   |   Comments: 3
 
Free Keyword Tool

Get thousands of relevent keyword suggestions - more,
faster, free!

Free Keyword Niche Finder

Discover profitable pockets of keywords for your
business.

Free Negative Keyword Suggestion Tool

Identify wasted spend before it happens and increase
your paid search ROI.

Contact Us | Company | Support | Site Map | Trademarks | Privacy Policy © 2007-2014 WordStream, Inc. All rights reserved.