Marketing Strategy Posts from the Internet Marketing Blog
Content marketing continues to dominate as a core component of a successful B2B marketing strategy – and we’ve got the facts to prove it. Get your flabbergasted face on, it’s time for some seriously surprising stats and facts about B2B content marketing!Note: Most of this data is taken from the Content Marketing Institute’s B2B 2014 Report.
Exceptions to this are marked. Fact #1: 93% of B2B marketers use content marketing. Yep – almost all of them.Fact #2: 42% of B2B marketers say they are effective at content marketing. (Only 36% felt this way last year. Way to go, that’s a big improvement!)Fact #3: 44% of B2B marketers have a documented content strategy (the question is – do you?).Fact #4: B2B marketers who have a documented content strategy are much more likely... > Read more
Today we’re talking about multi-channel marketing – what it is, why it matters, and how to use it in order to better your business.Image from Get More Engagement.Multi-Channel Marketing DefinitionMulti-channel marketing is the practice of using multiple channels to reach customers. In addition to allowing businesses to reach customers through different mediums, multi-channel marketing also makes it easy for customers to complete desired conversions on whatever medium they are most comfortable with.
Multi-channel marketing lets the user decide, giving them a choice.In today’s modern marketing era, there are many channels a business can take advantage of in order to reach potential customers. These channels include:Retail storePPCWebsiteDirect mailEmailMail order catalogMobileWhy is Mu... > Read more
It’s every advertiser’s dream to create a viral video that gets plastered over Facebook, Twitter, and Google+ (ha, yeah, because people care about G+). As we’ve discussed in previous posts, the chances of getting an ad to go viral are pretty low – you’re much better off creating educational or how-to videos that will gain a steady stream of visitors over time.
What about the 1% though? Those ads that practically promote themselves? One thing seems clear – most of them are utterly hilarious. Not just funny, but odd, quirky, and even downright bizarre. Today we’re looking at some of the weirdest, wackiest ads online, and examining why they are successful.PooPourri: Before-You-Go Toilet SprayThis video was what inspired this post – I was dying to share this ridiculously oddball... > Read more
Recently, I shared some great examples of e-commerce content marketing – three companies that are using content to promote their online product sales. It was a hit, so let’s do it again – but this time, let’s look at some service professionals that are doing great content marketing work.As ever, the goal of content marketing is primarily to build authority, trust, and interest in your brand.
By positioning yourself as an authority on a topic related to your business, you’re greatly increasing the chances that people will turn to you when they need your services. In other words, content marketing is a great method of lead gen for service professionals.Here are three service professionals putting out awesome blogs and other content to inspire your marketing ideas.Brand New: Addicti... > Read more
This is Part 3 in a three-part series on the Pareto Principle by Perry Marshall, author of 80/20 Sales & Marketing and The Ultimate Guide to Google AdWords. Read Part 1 and Part 2.The most important 80/20 of all is the 20% of your skills that produce 80% of your results. Yes, 80/20 applies to your time, and your customers, and your product lines.
But the greatest source of satisfaction of all is working in your gifted zones. When you apply 80/20 to your own giftedness, you force multiply everything else in your career. It’s the fastest path to an income spike. It also reduces your stress, big-time.Looking back on the two grueling years I spent as a manufacturer’s rep, pounding the phone and trying to go see people who didn’t want to see me, I now realize one o... > Read more
As a content marketer here at WordStream, I see great examples of content marketing almost every week – but most of them are coming from lead gen and B2B companies. It makes sense – if you offer a service or some kind of software that helps people do something, content marketing helps you position yourself in the customer’s eyes as an expert in that area.
When people step up and show interest in your educational content, they’re letting you know that they might need other stuff you offer.But what about e-commerce marketing?The same principle works for e-commerce companies, but the tactics need to be a little different. I think attention is even scarcer in the B2C e-commerce space, so content marketing in those verticals needs to be truly awesome – beautiful, exceptional, and all ... > Read more
This is Part 2 in a three-part series on the Pareto Principle by Perry Marshall, author of 80/20 Sales & Marketing and The Ultimate Guide to Google AdWords. Read Part 1 here and Part 3 here.The 80/20 rule is powerful because it’s a law of nature – much like the Golden Ratio, the Butterfly Effect and chaos theory are laws of nature.
In fact it’s driven by the same underlying causes.Last time we talked about how 80/20 applies to almost everything you can measure, and how you can also apply 80/202: 4% of your effort produces 64% of your results, and 80/203: 1% of your effort produces 50% of your results.But it doesn’t stop there!Psychology of War150 years ago, the military genius from Prussia, Carl Von Clausewitz, attained legendary status for his command ... > Read more
We’re on a bit of a mobile kick lately – my last post was about mobile marketing basics, and today we’re diving head first into mobile websites.Image borrowed from MashableWe will be covering different approaches to mobile website design, mobile site best practices, and what you can do to easily make your site mobile-optimized! Get ready to touch, tap, and swipe your way into the world of mobile web design!We'll be delving into:Mobile Website StatisticsMobile Website Design's Biggest Rule: Keep it SimpleApproach #1 to Mobile Site Design: Creating a .
Mobi DomainApproach #2 to Mobile Site Design: Responsive DesignChoosing Between .Mobi vs. Responsive DesignMobile Websites vs. AppsMobile Website Examples: Learn From the Top Mobile SitesMobile Website AdsMobile Website Tips & Best Pr... > Read more
This is Part 1 in a three-part series on the Pareto Principle by Perry Marshall, author of 80/20 Sales & Marketing and The Ultimate Guide to Google AdWords. Read Part 2 and Part 3.Many people have at least a passing familiarity with Vilfredo Pareto’s famous 80/20 discovery: Regardless of city or country, 20% of the people earned 80% of the income.
All sales people should know 20% of their customers write 80% of the purchase orders; software people know the final 20% of the software features consume 80% of the programming time.The Pareto Principle is true of almost everything in business that you can count: Which products sell and how well, which customers are buying, which employees steal pens and pencils, how many customers open support tickets. Number of emails, ... > Read more
What is Mobile Marketing? I would tell you that mobile is the future of marketing, but really the era of mobile has already arrived. If you're not implementing some kind of mobile marketing strategy, you're already trailing behind! As you can see from the graph below, more users are spending larger amounts of time engaged with mobile devices than ever before.
We can expect this trend to continue even further in the future, so get ready!How Does Mobile Marketing Work?Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.Why You Need a Mobile Marketing StrategyYour busin... > Read more