Marketing Strategy Posts from the Internet Marketing Blog

Larry Kim Speaking at SearchFest 2010

Our illustrious founder and VP of product development, Larry Kim, is presenting tomorrow, March 9, at SearchFest 2010, an SEMpdx event, taking place at the Governor Hotel in Portland, Oregon. (Click here for the full agenda.) Larry will be talking about competitive intelligence: Your marketing efforts do not exist in a vacuum.

Effective competitive analysis gives you the information you need to ‘remove the blinders’ in terms of viewing your company and brands as customers do, and to highly tune your Paid Search Marketing strategies for success. This session identifies which competitive intelligence efforts enable you to determine what your competitors are doing to drive their online businesses, so that you can either emulate their PPC successes, or exploit their PPC weaknesses... > Read more

March 08, 2010     |   Written by: Elisa Gabbert   |   Posted In: Marketing Strategy   |   Comments: 0

Search Marketing and the Recession

The recession forced all businesses to reconsider each and every dollar spent, and search marketing was no exception. We saw our own PPC software client, 1-800-Mattress, side-step the recession after implementing a well-organized pay-per-click campaign. However, Ken's salary survey suggested the recession lowered online marketers' income; his data showed that the average salary was down from industry surveys of the previous year.

In April of 2008, Joshua Stylman predicted that of all branches of marketing, paid search would take the smallest hit. I think he was absolutely right, and I think the trend of search dominating marketing dollars will continue. Here are five reasons why I think search marketing is just about as recession-proof as they come. 1) Paid Search Was Built with ROI in Mi... > Read more

January 21, 2010     |   Written by: Susannah Richardson   |   Posted In: Marketing Strategy   |   Comments: 1

How to Find the Unfindable: 12 Ways to Find Anyone's Personal Email Address

Give me someone's name, and I'll find their personal email address. Sure, it may take some extensive digging and sleuthing, but I'll find you eventually. And I'm not paying to root you out or buying your private info from a lead gen company (though sometimes that would be easier). This is just good old fashioned, organic searching, scanning and scouring the Internet like a Web gumshoe.

And not stopping until I ferret out that personal email.Methods:Google EmailsBusiness EmailsAdvanced Search OperatorsSocial MediaWhois LookupPeople SearchWhy is it important to obtain someone's personal email address?If you're sending out an important email that you really want to be taken seriously and improve your chances of getting an actual response, you need to go directly to the source. Sending an impo... > Read more

September 23, 2009     |   Written by: Ken Lyons   |   Posted In: Marketing Strategy   |   Comments: 13

Cluetrain Plus 10 - Thesis 66. Both of Us Are Sick to Death of Getting Our Information by Remote Control

There is a very interesting project underway over at Cluetrain Plus 10 where bloggers are creating content to speak to the 95 theses enumerated in the book. A bit late, I’ve decided to take a swing and offer something to the project (it’s a very cool idea; if you haven’t yet, hop over and check out some of the people who’ve contributed; lots of great stuff).

Anyway my question is 66:  66. As markets, as workers, both of us are sick to death of getting our information by remote control. Why do we need faceless annual reports and third-hand market research studies to introduce us to each other? Newspapers are struggling. Media is becoming more and more “social.” The advertising channels that are most effective are now the ones that answer very specific questions. The barrier... > Read more

May 07, 2009     |   Written by: Tom Demers   |   Posted In: Marketing Strategy   |   Comments: 0
 
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