Marketing Strategy Posts from the Internet Marketing Blog
Cynthia Boris wrote a nice little article recently about the gamification of the mobile market that has really got me thinking.At WordStream, we've seen how a good mobile marketing strategy can reach stellar results - it’s no surprise that a lot of successful marketing campaigns integrate an element of fun or user interaction.
While this recent Skittles ad isn’t a game per se, it definitely invites a unique interaction for the viewer.Gaming marketing campaigns have potential to reach a HUGE user base. Especially with the increasing attention to mobile games, people are spending large amounts of time playing games. After all, Angry Birds alone has reached more than 50 million downloads!Mobile games are a real untapped market for online marketers. They have a potential to reach a large a... > Read more
From the CEO’s desk, marketing looks like a pretty simple prospect. Slap together a funny video, post it online and wait for it to “go viral.” If it were only that easy. In fact, the quickest way to doom a viral campaign is to try to make it go viral. Just like with search engine optimization, content is king when it comes to viral marketing.
A remarkable message will be shared, while a blatant ad will be seen for what it is and join the long list of failed memes on YouTube.You don’t have to fall into that dreaded trap. I’m a firm believer in learning from mistakes, and thanks to the immortality of the Web, there are literally millions to learn from. Taking a hard look at the bad can help you avoid those same gaffes in your next campaign. So without further ado, here are fo... > Read more
As we've said many times before, the types of keywords you should use in your SEO copywriting depend on your industry and your goals. They also depend on your customers, which is why it's so important to know who your customers are before you start writing your site. What are their demographics? (Age? Gender? Income/educational level? Location?) Are they one-time or repeat buyers? Similarly, if you're targeting business customers rather than individual consumers, your keyword choices will need to reflect that.
B2B (or business-to-business) keywords typically have lower search volume than consumer keywords, and you'll need to delve into the long tail. (Your own analytics are your best source for high-converting keywords.) The below keyword types are particularly applicable in the B2B space.... > Read more
When I was in college (not so long ago), I had quite the morning routine. Most important to the routine, I never scheduled a class before 11:15 AM. Of course, this gave me time to sleep in, eat breakfast, and do any last-minute studying. Yes, my schedule was set and my daily to-dos were outlined. Eventually though, it all has to come crashing down.
Real life came faster than expected and I had a job. Quick lesson for any of our college readers: Most jobs start at 8 or 9 AM. Thus, my morning routine was ruined. Worst of all, no more breakfast -- goodbye eggs, goodbye bacon, and goodbye pancakes. The first few weeks were a struggle, but eventually came the day when I found Instant Breakfast, a breakfast drink that provides the nutrients I need in the morning. This changed everything. Breakfa... > Read more
Summer is winding down, and I’ll miss the warm sun, lazy beach days and endless BBQs. However fall is right around the corner and is sure to bring crisp air, pumpkin coffee, football season … and conferences! That’s right; it’ll soon be time to decide which shows to attend, which tracks pique your interest and which industry celebrities you will stalk.
WordStream is excited to be exhibiting at SMX East in New York City this October. Whether you’re looking for in-depth workshops or networking opportunities, whether you’re a beginner or an expert, SMX East will have you covered. We’ll be there, and we hope to see you, too! So get a head start on your conference schedule, register early and save 10% with our discount code (note t... > Read more
According to Matt Cutts, linkbait is anything "interesting enough to catch people's attention." Of course, the best linkbait doesn't just catch it but keep it. These five sites are worth re-visiting; here's why they work. 1. Lifehacker Consistently named to lists of the web's best, Lifehacker (part of the Gawker Media family) is a blog of "tips and downloads for getting things done.
" Why This Works: Far from a short-lived linkbait gimmick, this is a legitimately useful website full of life improvement tips (including time management, organization, and smart repurposing) geared toward the tech-geek type. Recent popular topics include "Turn an Older iPhone Into a Prepaid Voice and Data Unit," "Rename Files Fast with the Tab Key," and "IKEA Jerker Do-It-Yourself Treadmill Desk." Because cleve... > Read more
I was struck last week by several headlines about the continuing growth of online advertising, but none more than this one: “Online Poised to Supplant Newspapers As World’s No. 2 Ad Medium.” Of course, anyone alive and paying attention this last decade shouldn’t be that surprised by the headline.
Unless they're surprised that newspapers are still #2 – they seem so yesterday. But as I considered that the online world is now 15 years old, and that search, the largest and most significant growth driver of online ad spend, is now 10 years old, it did push me to think about what this news might signify about the online advertising industry’s evolution. You see, new media platforms (like online advertising, or television before it) behave a lot like other new platforms or technologi... > Read more
In the light of Google's recent moves toward personalization in the search results, an increasing amount of advertising campaigns are ditching the traditional "visit us at www.url.com" and replacing it with "search for: keyword/brand". At first glance this may just seem like a quirky attempt to reach a tech-savvy audience, but it actually has further implications for future search results.
To briefly cover the personalization issue for those that aren't aware, Google, in an attempt to bring users more relevant search results, is using individual search history when ranking websites. This means that if you've visited a website previously through the search results, say www.play.com, and are searching for a relevant term, say "xbox games", www.play.com is going to get a boost in your ... > Read more
There are several ways to conduct online advertising campaigns. You can pay search engines or other Internet publishers hosting your ads each time one of your ads is clicked, every 1,000 times the ad is seen, or every time the ad prompts a more sales-related action. The third option entails a user clicking on your ad and signing up for a free trial of a product, registering for a free download, or buying your product.
Signups and registrations generate company leads, while sales generate immediate cash in your pocket. With this type of advertising you pay the host an agreed-upon fee for each specified type of action. For leads that can mean a set amount, while for sales that can mean a set percentage of the sale amount. This method of online advertising is called “cost... > Read more
Our illustrious founder and VP of product development, Larry Kim, is presenting tomorrow, March 9, at SearchFest 2010, an SEMpdx event, taking place at the Governor Hotel in Portland, Oregon. (Click here for the full agenda.) Larry will be talking about competitive intelligence: Your marketing efforts do not exist in a vacuum.
Effective competitive analysis gives you the information you need to ‘remove the blinders’ in terms of viewing your company and brands as customers do, and to highly tune your Paid Search Marketing strategies for success. This session identifies which competitive intelligence efforts enable you to determine what your competitors are doing to drive their online businesses, so that you can either emulate their PPC successes, or exploit their PPC weaknesses... > Read more