Marketing Strategy Posts from the Internet Marketing Blog

7 Spots to Score Free Email Marketing Templates

You want a stellar looking email newsletter, but starting from scratch sure can be tough. Thankfully you don’t have to go at it alone – there are plenty of high-quality, free email marketing templates that can help get you on your way to a classy, customized email newsletter that clients and customers will love!We’re bringing you seven sources of great free email newsletter templates.

Which one will you fall in love with?1. 99 Designs: 3 Email Templates for Various Uses99 Designs offers three free email templates (a newsletter template, a promotional template, and an email notifications template). Each template comes in four different colors: green, blue, orange, or grey.To use these free email marketing templates, just download, unzip, and import the template files into a email mark... > Read more

December 19, 2014     |   Written by: Megan Marrs   |   Posted In: Marketing Strategy   |   Comments: 0

The Science of Emotion in Marketing #12experts

Welcome to Day 11 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. In the penultimate installment of 12 Days of Experts, Buffer's Courtney Seiter explains why a keen understanding of emotions is crucial to marketing success.

We've cited this research a couple of times this year; here it is in completion.The Science of Emotion in Marketing: How Our Brains Decide What to Share and Whom to Trust by Courtney Seiter, Content Marketing Manager at BufferEvery day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations w... > Read more

December 17, 2014     |   Posted In: Marketing Strategy   |   Comments: 1

Why Video Landing Pages Kick Ass (& How to Make Your Own)

We’ve talked about the importance of great landing pages many times before, but what about video landing pages? Including video in your landing pages can seem tempting, but as with most things, just because you can use video doesn’t mean you necessarily should. So, should you?In this post, we’ll be looking at what video landing pages are, the types of businesses that can benefit from the inclusion of video in their landing pages, and some examples of video landing pages done well.

What Are Video Landing Pages?Pretty much exactly what they sound like – landing pages with embedded video. Usually, the video is embedded in a standalone player, such as YouTube or Vimeo, alongside static images and text using standard HTML code. It’s uncommon for a video landing page to be a full-screen... > Read more

December 16, 2014     |   Written by: Dan Shewan   |   Posted In: Marketing Strategy   |   Comments: 4

15 Ways to Avoid Seeming Like an Arrogant, Know-It-All Jerk #12experts

Welcome to Day 10 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. For thought leaders, it can be difficult to share your knowledge and experience without coming across as, well, kind of a jerk.

In today's installment of WordStream's 12 Days of Experts, best-selling author and amazing speaker Gretchen Rubin provides us with a few tips for being more approachable. - LarryHow to Avoid Seeming Like an Arrogant, Know-It-All Jerk by Gretchen Rubin, Author of 'The Happiness Project'Like most people, I suppose, I try to avoid seeming like a jerk.Here are some strategies I try to use:1. Of... > Read more

December 16, 2014     |   Posted In: Marketing Strategy   |   Comments: 0

My Controversial Answers to Common Startup Questions #12experts

Welcome to Day 9 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. Dharmesh is a bold, ambitious entrepreneur whom I respect and admire greatly, and a good friend who has taught me so much about launching and running a successful startup.

I'm honored to share Dharmesh's excellent advice in today's installment of WordStream's #12experts series. - LarryMy Controversial Answers to Common Startup Questions by Dharmesh Shah, Founder and CTO of HubSpotOn October 9, 2014, my company HubSpot went public on the New York Stock Exchange [NYSE:HUBS]. It was a thrilling and intense ride. Th... > Read more

December 15, 2014     |   Posted In: Marketing Strategy   |   Comments: 0

Women in Tech: A Cause Worth the Effect #12experts

Welcome to Day 8 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. Underrepresentation of women in the technology sector is a complex and serious problem.

Blake Irving, CEO of GoDaddy.com, explains why we still have a great deal of work to do. - LarryWomen In Tech: A Cause Worth the Effect by Blake Irving, CEO of GoDaddy.comIn October, the Grace Hopper Celebration for Women in Computing came to Arizona, GoDaddy’s home state, for the 20th anniversary of the conference designed to connect, inspire and guide women in computing. Since their first meeting with 500 attendees in 199... > Read more

December 11, 2014     |   Posted In: Marketing Strategy   |   Comments: 1

Putting the ‘Integrated’ into Integrated Marketing Strategy #12experts

Welcome to Day 7 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. Growing your business isn't enough - you also have to grow the community surrounding it.

If you're wondering how to do this, check out Mackenzie Fogelson's excellent guide. This slide deck is *packed* with really actionable tips to improve your marketing strategy and processes. - LarryGrowing Your Business Through Community and Integrated Marketing by Mackenzie Fogelson, Founder & CEO of Mack WebGrowing Your Business Through Community and Integrated Marketing from Mackenzie FogelsonBuilding a community is how you per... > Read more

December 10, 2014     |   Posted In: Marketing Strategy   |   Comments: 0

6 Storytelling Tips to Tell Your Business Story Like a TED Pro

“The greatest tool of communication given to us by Mother Nature is on the table,” says John Bates, CEO of Executive Speaking Success & Business Coaching. This tool he’s referring to is the power of storytelling!Image via FlickrI recently joined John Bates and some fellow Boston professionals in a modern, glass-enclosed room at JLabs in Cambridge to learn how to tell a story like a TED Pro.

Once I saw TED in the title I knew the talk had to be good (and I was right). John Bates has an impressive background actively coaching CEO’s and executives at big name companies like Motorola and Johnson & Johnson, training 100’s of TEDx speakers and “is considered one of the best communication trainers working today.”The Importance of Storytelling in BusinessSo what does storytel... > Read more

December 05, 2014     |   Written by: Margot daCunha   |   Posted In: Marketing Strategy   |   Comments: 11

The Greatest Misconception in Content Marketing #12experts

Welcome to Day 4 of 12 Days of Experts! This month, we'll be featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. As one of the marketing industry's best-known and respected speakers, I'm thrilled that Rand gave us permission to republish this Whiteboard Friday about the greatest misconception in content marketing.

Read on and learn from Rand, a guy who through his writing, has taught me pretty much everything I know about SEO and Content Marketing today. - Larry The Greatest Misconception in Content Marketing by Rand Fishkin, Wizard of MozToday we're going to talk a little bit about content marketing and specifically this giant m... > Read more

December 04, 2014     |   Posted In: Marketing Strategy   |   Comments: 3

3 Reasons Goals Are Preventing You from Meeting Your Goals #12experts

Welcome to Day 3 of 12 Days of Experts! This month, we'll be featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. Jeff Haden, Inc. Magazine's most popular columnist, a Linkedin Influencer, professional ghostwriter.

 Jeff generously agreed to allow us to republish one of my favorite pieces of the year, and I hope you get as much out of it as I did. - Larry An Almost Foolproof Way to Achieve Every Goal You Set by Jeff Haden, Inc. MagazineI love setting goals.Unfortunately, my goals don't always love me back.I've tried using silence to accomplish a goal, and I've tried to sneak up on big goals, and although those ... > Read more

December 03, 2014     |   Posted In: Marketing Strategy   |   Comments: 0
 
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