Marketing Strategy Posts from the Internet Marketing Blog
If you ran into LinkedIn CEO Jeff Weiner in an airport and saw the opportunity to pick his brain about social media marketing, would you? What if Moz founder Rand Fishkin asked you out for coffee – would you try to get a really solid, potentially business-changing piece of advice out of him?I bet if you happened to bump into GoDaddy's CEO Blake Irving at a party, you could have a pretty incredible and informative conversation about business growth and the current state of tech.
Unfortunately, random encounters like these are one in a million. Even if you tried to book time with an industry veteran (and had the budget to pull it off), it probably wouldn't be possible.It's not that our thought leaders are unapproachable or aloof (quite the opposite) – but they are BUSY doing crazy things ... > Read more
Welcome to 12 Days of Experts! This month, we’ll be featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. Three Musts to Retaining Superstar Talent by Jeff Weiner, CEO of LinkedInIn a previous post, I wrote about five tools to look for when recruiting superstar talent.
In this post, I'd like to share some key lessons learned over the years when it comes to retaining your top people.As a general rule, it's important to note that by the time your best talent comes to you and says they're leaving, more often than not, it's too late. They've long since reached the conclusion it's time to go, having repeatedly seen or experienced exam... > Read more
I've been doing a lot of presenting recently, and I have no problem admitting that it's tough. For those not born with natural eloquence, public speaking can be remarkably nerve-racking. But I’m getting a lot better!One of the biggest lessons I’ve learned over the last few years is that to be a great speaker, it’s key to develop a personal speaking style.
Since I know I’m not the most eloquent speaker in the world, I make up for it by packing my presentations with enthusiasm, unique/proprietary data, and tons of useful content as well as plenty of dumb jokes.We can't all deliver the next Gettysburg Address, but there are lots of small things you can do prior to your presentation that will help calm your nerves and set you up for a better presentation. Here are my 20 best tips to im... > Read more
Content marketing is all the rage and we know it can be incredibly effective. However, many marketers still struggle to maximize their content marketing ROI. So what’s the problem? You can’t measure the ROI of any marketing channel if you have no idea how it works.How do the best content marketers drive so many eyeballs? How can some businesses afford to keep turning out such awesome stuff? And at what point in the process do casual readers turn into hot leads?There's no black magic (or ancient alien mind tricks) involved.
Once you understand how content marketing really works, you can turn your blog and other content marketing efforts into a full-funnel, lead-generating machine.“I Have No Idea What I’m Doing”Recent research from Content Marketing Institute shows that just 39% of... > Read more
Email marketing gets a bad rap. Sure, it’s not quite as embarrassing as direct mail (which is somehow a $12 billion per year industry), but it’s pretty close.Image via G-Lock SoftwareMany marketers have been seduced by social media advertising, perceiving it to be not only “cooler,” but also more effective than email marketing.
There’s no denying that social media gets a lot more media attention than email marketing. However, claims that email marketing is no longer effective are simply not true, and any marketer worth their salt will tell you that email remains a cornerstone of their campaigns.Not convinced? Then check out these three examples from some of the world’s leading email management companies to see what makes email marketing so effective.1. Email Newsletters Can Be ... > Read more
Online surveys are a great way to engage your audience and get feedback from them. You can use online surveys in any number of ways, including using them to:Find out what topics your readers want to learn more aboutGet product feedbackConduct market researchGet customer service feedbackGauge employee satisfactionPlus plenty of other uses!Making an online survey is easy – there are many great online survey creators out there to help you craft that survey.
Let’s take a look at your options!When it comes to online survey tools, you can choose between the free or paid route. If you’re just looking to do some light audience research, you should get on just fine with the free tools available.Usually the paid versions offer added capabilities like:Survey logic. Survey logic uses information... > Read more
Content marketing is all the rage, but once you create that perfect piece and send it out into the universe, how do you know you're getting the maximum benefit from it? People may read it and love it – but will they ever come back?Marketers have to take the next step to recapture audience attention and turn more lookers into leads.
How? With content remarketing. It's such a crazy effective marketing tactic I can't believe everyone isn't doing it, but they're not. If you're not, you're not just leaving money on the table – you're throwing it out the door. Stop doing that!I recently presented this session at the epic Inbound 2014 conference and wanted to share it here with you, as well. It's a bit of a deep dive, with a lot of non-obvious advice (huge hat tip to our data genius Mark Irvi... > Read more
It seems that every few months something huge is going down in the world of online marketing. It’s such an action-packed industry that it’s often easy to miss some of the awesome content and major milestones that occur in the field.It’s no fun to be behind the times, which is why we’re bringing you the 31 best internet marketing articles from a variety of sources and experts.
From modern link building guides and content promotion plans to industry news and groundbreaking studies, there’s something for everyone.Best Internet Marketing Articles: Content Marketing and Promotion1. How to Create a Winning Content Promotion PlanBuzz Stream gives a run down on how to create a top-notch content promotion plan, ensuring that your stellar content gets the attention it deserves. 2. How to Cr... > Read more
If you’re a marketer working in a highly specialized industry, you might be wondering about how you can maximize your impact and make your mark. Some marketers mistakenly believe that being in a niche industry is a disadvantage, but it’s all about how you look at it.Being a glass-half-full kind of guy, I thought I’d offer some suggestions to poor, beleaguered marketers working in very specialized industries.
Follow these seven tips to get the most out of your niche marketing campaigns.1. Know Your Target Market Inside OutJust because your product or service only appeals to a narrow range of people doesn’t mean you can be lazy when it comes to researching your target market. In fact, running a business offering a product with limited or niche appeal can make it even more difficult t... > Read more
Last week, I had the opportunity to participate in Pubcon Las Vegas, one of the world’s largest, most popular digital marketing conferences. Before shipping out for the event, I read a few “surviving Pubcon” guides and the most commonly shared piece of advice was to plan ahead and map out exactly which sessions you plan to attend.
When I arrived, it became very apparent that this was a wise move. There were multiple tracks so, at any point during the 4-day event, attendees had the option of listening to one of six presentations, roaming the exhibit hall or networking with fellow attendees.Although I tried to stick with my meticulously planned schedule, it was tough. There were tons of interesting presentations so I frantically bounced from room to room trying to fit everything in. By... > Read more