Marketing Strategy Posts from the Internet Marketing Blog

What is Net Neutrality and Why Should Marketers Care?

Like practically every topic of discussion on the internet, net neutrality is a subject that people either a) haven’t heard of and couldn’t care less about, or b) are rabidly passionate about and will die to defend (or so it seems in most site comment sections). But what is net neutrality anyway, and why should marketers care?What is Net Neutrality?Net neutrality is the concept that internet service providers (ISPs) should allow all types of traffic to travel across their networks without discrimination; that all sites and applications should be treated equally, and not subjected to traffic shaping, bandwidth throttling and other means of control that serve ISPs' commercial interests.

Here are five facts that marketers need to know about net neutrality and why it’s so important:1. Net... > Read more

April 18, 2014     |   Written by: Dan Shewan   |   Posted In: Marketing Strategy   |   Comments: 3

SearchLove Was in the Air in Boston

It seems there’s always a digital marketing conference going on somewhere, but few were as eagerly anticipated as SearchLove Boston 2014 was. The thoroughly charming folks at Distilled assembled a truly diverse lineup of speakers for the event – a roster of search and digital marketing talent that certainly didn’t disappoint.

It’s hard to believe it’s already been a week since we gathered at Harvard Medical School’s Joseph B. Martin Conference Center for the event, and perhaps even harder to believe that I failed to get this write-up finished sooner. C’est la vie.Although I’ve no doubt many of you were hanging on my every word on Twitter during the conference, here’s a round-up of some of my favorite sessions.Day OneAlthough Distilled’s Founder and Chief Marketing Office... > Read more

April 15, 2014     |   Written by: Dan Shewan   |   Posted In: Marketing Strategy   |   Comments: 0

5 Ways to Get 5-Star Amazon Customer Reviews

Why You Need Amazon Customer ReviewsOnline reviews are the modern media world-of-mouth; they’re immensely powerful and can have a huge affect on how your business is perceived. A study last year found that:79% of consumers trust online reviews as much as personal recommendations85% of consumers say that they read online reviews for local businesses 73% of consumers say positive customer reviews make them trust a business moreWhen you wish upon five stars, it makes no difference who you are – your business dreams come true! OK, in truth you’ll need a lot more than wishing to obtain a great Amazon star count.

In this post we’ll talk about why Amazon customer reviews are important and the various ways you can earn them (both legitimately and not-so-legitimately).What Amazon Custo... > Read more

April 10, 2014     |   Written by: Megan Marrs   |   Posted In: Marketing Strategy   |   Comments: 3

How to Create a Ferocious Unique Selling Proposition

Unless you’re fortunate enough to be the only player in your industry (say, the only dedicated supplier of lion-taming equipment in North America), you’ll need to differentiate yourself from your competition through your unique selling proposition, or USP.A strong, instantly recognizable USP can make or break businesses operating in competitive markets, so it’s essential that you leverage your USP and make it the cornerstone of your overall marketing strategy.

Until you know what your USP is, and how to capitalize on it, your business will be just another voice clamoring to be heard.In this post, you'll learn:Unique selling proposition definitionUnique selling proposition examplesUnique selling proposition best practicesHow to use a unique selling proposition in your advertisementsHo... > Read more

April 07, 2014     |   Written by: Dan Shewan   |   Posted In: Marketing Strategy   |   Comments: 10

Content Promotion: The Difference Between Brands with Fans & Anonymous Content

Google has been using some pretty effective scare tactics to warn marketers off link building lately. Scalable link building – even tactics that used to be seen as white-hat, like guest blogging – are steadily coming to be seen as black-hat. Instead of focusing on links, Google says, just build your brand by creating great content!The problem is, everyone and their best friend has already jumped on the content marketing bandwagon.

This noisy space is getting even noisier! Over 90% of B2B marketers use content marketing – for obvious reasons:Two-thirds of consumers say they feel better about and are more likely to buy from a company that delivers custom content.Interesting content is a top 3 reason people follow brands on social media.So when everyone is doing it, how do you stand out... > Read more

March 26, 2014     |   Written by: Larry Kim   |   Posted In: Marketing Strategy   |   Comments: 14

The 5 Best Explainer Videos & How to Make Your Own

Today we'll be covering everything there is to know about explainer videos. They're fun to make, will jumpstart conversion rates, and are overall great to have for any startup business. Let's get started!What is an Explainer Video? Types of Explainer Videos5 Best Explainer Video ExamplesHow to Make an Explainer VideoScriptVoice OversVideo ProductionMusic & Sound EffectsMeasuring PerformanceEnjoying the Advantages of an Explainer VideoWhat is an Explainer Video?Explainer videos are short online videos used to explain your company’s product or service.

Explainer videos, often placed on a landing page, your website’s home page, or a prominent product page, have become extremely popular – some sites boast of conversion rates increasing by as much as 144% after including an expla... > Read more

March 13, 2014     |   Written by: Megan Marrs   |   Posted In: Marketing Strategy   |   Comments: 21

A User's Guide to the YouTube Keyword Tool

What is the YouTube Keyword Tool?The YouTube keyword research tool, also known as the YouTube keyword suggestion tool, is a barebones tool used to generate and discover new keywords for YouTube videos. It looks like this:How to Use the YouTube Keyword ToolThe YouTube keyword tool is pretty straightforward – simply choose your language and tailored countries, insert a keyword or phrase, and click “Get keyword ideas.

”Some of those keyword suggestions (heck, maybe a lot of them) will make no sense whatsoever. But, buried in that strange, bizarre rubble of YouTube culture, you may find some gold nuggets than can really help you out when it comes to content strategy.While these keyword results aren’t very long-tail in the literal since of having lots of words, they can certainly be cons... > Read more

January 23, 2014     |   Written by: Megan Marrs   |   Posted In: Marketing Strategy   |   Comments: 8

17 Surprising Facts About B2B Content Marketing

Content marketing continues to dominate as a core component of a successful B2B marketing strategy – and we’ve got the facts to prove it. Get your flabbergasted face on, it’s time for some seriously surprising stats and facts about B2B content marketing!Note: Most of this data is taken from the Content Marketing Institute’s B2B 2014 Report.

Exceptions to this are marked.   Fact #1: 93% of B2B marketers use content marketing. Yep – almost all of them.Fact #2: 42% of B2B marketers say they are effective at content marketing. (Only 36% felt this way last year. Way to go, that’s a big improvement!)Fact #3: 44% of B2B marketers have a documented content strategy (the question is – do you?).Fact #4: B2B marketers who have a documented content strategy are much more likely... > Read more

December 17, 2013     |   Written by: Megan Marrs   |   Posted In: Marketing Strategy   |   Comments: 20

Multi-Channel Marketing 101: Why Does Cross-Channel Marketing Matter?

Today we’re talking about multi-channel marketing – what it is, why it matters, and how to use it in order to better your business.Image from Get More Engagement.Multi-Channel Marketing DefinitionMulti-channel marketing is the practice of using multiple channels to reach customers. In addition to allowing businesses to reach customers through different mediums, multi-channel marketing also makes it easy for customers to complete desired conversions on whatever medium they are most comfortable with.

Multi-channel marketing lets the user decide, giving them a choice.In today’s modern marketing era, there are many channels a business can take advantage of in order to reach potential customers. These channels include:Retail storePPCWebsiteDirect mailEmailMail order catalogMobileWhy is Mu... > Read more

October 15, 2013     |   Written by: Megan Marrs   |   Posted In: Marketing Strategy   |   Comments: 13

Funny Ads: Weird, Wacky Ads and Why They Work

It’s every advertiser’s dream to create a viral video that gets plastered over Facebook, Twitter, and Google+ (ha, yeah, because people care about G+). As we’ve discussed in previous posts, the chances of getting an ad to go viral are pretty low – you’re much better off creating educational or how-to videos that will gain a steady stream of visitors over time.

What about the 1% though? Those ads that practically promote themselves? One thing seems clear – most of them are utterly hilarious. Not just funny, but odd, quirky, and even downright bizarre. Today we’re looking at some of the weirdest, wackiest ads online, and examining why they are successful.PooPourri: Before-You-Go Toilet SprayThis video was what inspired this post – I was dying to share this ridiculously oddball... > Read more

October 08, 2013     |   Written by: Megan Marrs   |   Posted In: Marketing Strategy   |   Comments: 14
 
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