Online Marketing Blog Roundup Posts from the Internet Marketing Blog

Tweet

Last week, the New York Times and other media outlets reported that Google and Verizon were in talks to form a deal that would fly in the face of net neutrality, suggesting that Google planned to pay Verizon to speed up delivery of YouTube videos. Both companies denied the reports.

On Monday, Google and Verizon held a press conference to discuss the actual content of their proposal. As outlined on Google's Public Policy Blog, it has seven key elements:

Tweet

It's not often that I bookmark something just because it's awesome—most of my bookmarks here at the office are applications and login pages that I need for work. Dull, I know. But this week I found a resource that has nothing to do with work and that I know I'll want to return to again and again: a list of "The Best Magazine Articles Ever."

Tweet

Aaaand we're back! After Monday's holiday, we had an enforced second day off when our whole office building lost power for most of the workday on Wednesday. So it's been a little hard to get back up to speed.

While scanning Twitter in bed that day (the bedroom being the only room in our apartment with AC), I saw a link to a post called "Are Facebook and Twitter bad for your information diet?" You may have noticed that Facebook and Twitter (especially their failings) are kind of my beat around here, so of course this caught my eye.

Clay Johnson, who runs a blog called InfoVegan about "information obesity, information diets, and civic accountability," wrote the post in response to a video of Eli Pariser's talk at Personal Democracy Forum in June:

Tweet

There was an interesting post on Kenny Hyder's blog this week about the difference between descriptive and prescriptive marketing. He's borrowing a concept from grammar and linguistics, topics close to my heart!

Descriptive grammar aims to describe the way people use language without making a judgment on what's right or wrong. For example, it might describe in what contexts and in what regions the construction "noun + be + -ing verb" (as in "You be trippin'") is used.

Prescriptive grammar, on the other hand, aims to systematize language use with rules; a prescriptive grammarian would categorize the above usage as incorrect English, the correct version being "You are tripping" (or, in some interpretations, "You tend to trip," "You are frequently tripping," etc.).