Online Marketing Blog Roundup Posts from the Internet Marketing Blog

SMO Is the New SEO: The Rise of Social Media Optimization

The Week in Search Twitter domination continues, or, it's time to add "Twitter Optimization" to your skill set.  Is old-school social linking dead? Andrew Goodman of Traffick claims that social linking is going the way of the dodo. Taking its place? Sharing (via Facebook, Google Reader, and social bookmarking sites) and "social tweeting": [S]ome people still have remnants of any inclination whatsoever to engage in 1998-era social linking, taking the trouble to wrap a relevant link around anchor text in a post like this.

The vast majority have no such inclination. They prefer something quick and easy, like a tweet or any number of other forms of social behavior across different digital venues. These days, he says, "only old school, super-conscientious sorts of bloggers, and SEO's and s... > Read more

August 07, 2009     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 6

It's Friday: Honesty, Transparency and Lessons From Direct Mail

The Week in Search The importance of honesty and what we can learn from traditional marketing. Agency Transparency and Tech Crunch Says Oops (Again...) A big topic this week has been regarding transparency and openness. Here at WordStream, the marketing team got together to discuss our own policy for disclosure, specifically for blog posts.

If we find something that works in search marketing, should we share it with our audience as a helpful find and newsworthy topic or are we giving away a trade secret? When weighing reward (interesting topics generate more blog visitors and WordStream coverage) against risk (consider what happens if the strategy gets adopted by the masses and suddenly it's no longer such a great tip), how much transparency is too much? Dave Fleet wrote a great post yest... > Read more

July 30, 2009     |   Written by: Susannah Richardson   |   Posted In: Online Marketing Blog Roundup   |   Comments: 1

It's Friday: Campaign Relevance, Amazon and Zappos

The Week in Search Search campaign relevance and a billion dollars Four Steps Towards Optimizing Your Campaign for Relevance and Results I recently discovered Alan Mitchell's search marketing technique blog (aah, the power of Sphinn and Twitter...) and after Saturday's post entitled "Relevancy: The Holy Grail of PPC," I think I'm hooked.

I've been involved in search engine marketing for less than a year, which means that a big frustration of mine is when a SEM strategy is presented as over-simplified and easy. But we all know that search marketing isn't easy--if it was, anyone could do it and most of us would be out of a job. Then again, it's hardly enjoyable to read about this difficulty and complication without any light at the end of the tunnel. Campaign relevance is one of the most int... > Read more

July 23, 2009     |   Written by: Susannah Richardson   |   Posted In: Online Marketing Blog Roundup   |   Comments: 1

It's Friday: Questions You Shouldn't be Asking and This Week's Name Calling

The Week in Search Silly search marketing questions and more stupidity. Things a Search Marketer Should Never Say The Search Agents' Ted Ives reminds me a lot of Brian Carter: his posts are a perfect combination of humor and education, and this week was no exception. Top 10 Coconut Headphones Moments in SEM reminds us that search engine marketing should be based on proper analytics and real data.

If you aren't familiar with coconut headphones, they were created by Pacific Islanders trying to mimic the actions of the U.S. military when Americans received equipment and supplies. The natives thought the rituals would bring goods from the gods (think The Gods Must be Crazy)--they created their own headphones to flag down nonexistent planes. Sure, it's easy to judge these cultures for thei... > Read more

July 16, 2009     |   Written by: Susannah Richardson   |   Posted In: Online Marketing Blog Roundup   |   Comments: 0

It's Friday: Have We Forgotten The Basics of Search and The Genius of Monty Python

The Week in SearchPolitics, Keywords and Monty PythonAre We Missing the Point of Search Marketing?Often as a way to decide what to write about in each week's Follow Friday, I visit Sphinn.com to see what articles are getting people's attention. Even under the category of SEM, you'll see a multitude of topics ranging from brand awareness to conversion attribution to bid management.

Andy Atkins Kruger had a great guest post on Search Coyboys this week entitled "It's the Keywords, Stupid" where he finally asks the question: Shouldn't we just focus on keywords?As in politics, where candidates are tempted to talk about exciting topics like war or scandal, the discussion of keywords has lost its sex appeal and thus keywords have lost much of the attention. He writes, " we know keywords are impor... > Read more

July 09, 2009     |   Written by: Susannah Richardson   |   Posted In: Online Marketing Blog Roundup   |   Comments: 0

It's Friday: Writing for Web Conversions and The Final Verdict on Twitter Hash Tags

The Week in Search Text ads, landing pages, hash tags and Beanie Babies. Going Beyond Keywords: Text Ads and Landing Pages Search marketing consists of many factors that can usually be generalized into three categories: keywords, ads and landing pages. Kate Morris (@katemorris) had a great post this week on Search Cowboys about optimizing your ads.

 She starts by quoting David Ogily who said, "on the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” Sure, Ogily's advertising reign predated search marketing, but the principle still remains: if you have a good headline, you'll probably see good results. Check out the discussions and Kate's responses in the comm... > Read more

June 24, 2009     |   Written by: Susannah Richardson   |   Posted In: Online Marketing Blog Roundup   |   Comments: 0

It's Friday: The Future of Keywords and Marketing

The Week in Search This week, we ask how marketers should optimize tweets and if Google is the latest unhealthy addiction. Is Twitter Search the Future of Keywords? It wasn't long ago that many search marketers were questioning if Twitter search would overtake Google as the Internet's preferred search engine.

With the introduction of Microsoft's Bing, Twitter search recently got a bit lost in the shuffle. However, the debate is far from over and some great conversations about this topic continued this week. Check out Michael Boland's May article from Search Engine Watch in which he states, "If there is one thing that points to Twitter's staying power, it's that Google is showing signs that it feels legitimately threatened." He's probably right that the answer to true search ecstasy lies so... > Read more

June 18, 2009     |   Written by: Susannah Richardson   |   Posted In: Online Marketing Blog Roundup   |   Comments: 1

It's Friday! Small Businesses in Search, The Future of Online Advertising & Google Goes to Court

It's Friday: The Week in Search Big stories this week included the fate of small business owners and the future of online advertising. And of course, are you eligible for any of Google's $20 million payout? Most Small Business Owners Try Then Quit Paid Search A study conducted by Borell Associates found that 90% of small business owners quit their paid search campaign within 6 months citing poor performance and not enough ROI.

According to the study, 50% of small business owners will end their campaign after only 3 months, with the following 40% following suit up to three months later. This odd part about this is that CNN Money just posted an article about the importance of small businesses to advertise on Google. Fred Vallaeys, Google's AdWords evangelist says, "[small businesses] bu... > Read more

June 10, 2009     |   Written by: Susannah Richardson   |   Posted In: Online Marketing Blog Roundup   |   Comments: 0

It's Friday! Bing, Social Media and Democracy

  Friday: The Week in Search Microsoft releases its new search engine and Chinese residents may have to say goodbye to Twitter.  Microsoft Receives Compliments and Criticisms for Bing I'll admit it, I'm skeptical about Bing's future, but Microsoft's new search service has been receiving a lot of buzz since its release.

They even have their own You Tube channel that's received almost 7,000 views to date. And as long as we're being honest, their commercials aren't so bad. Check it out:     Microsoft is presenting its new search service as a "decision engine." According to their press release, "Bing is specifically designed to build on the benefits of today’s search engines but begins to move beyond this experience wi... > Read more

June 04, 2009     |   Written by: Susannah Richardson   |   Posted In: Online Marketing Blog Roundup   |   Comments: 0

It's Friday! Keyword Tools and Social Media Ownership

It's Friday: The Week in Search  This week, we're focused on the truth about keyword tools and the ongoing debate regarding social media ownership.  Keyword Tools: The Good, The Bad, and The Ugly We’ve talked a lot about keyword generators and free keyword tools, namely pointing out the disadvantages of basing your keyword selection on broad data that’s not specific to your website.

Combined with lack of negative keyword suggestions, inherited disorganization and stagnant data, what’s the point of using them? Others have started asking themselves that same question. Search Engine Roundtable is encouraging users to share their thoughts on the Google Tool specifically.  As of 9am on Friday morning, the results looked like this:  I'm not quite sure wh... > Read more

May 28, 2009     |   Written by: Susannah Richardson   |   Posted In: Online Marketing Blog Roundup   |   Comments: 0
 
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