Online Marketing Blog Roundup Posts from the Internet Marketing Blog
Friday: The Week in Search More debate regarding the Long Tail and WordStream employees share their expertise through various publications. The Long Tail of Search: Is it Dead? We Don't Think SO! At the beginning of May, experienced search engine marketer Andrew Goodman published a post entitled "PPC-Man Drowning.
.. Too... Many... Keywords." In it, he contends that the time to include long tail keywords in your SEM campaign as an effective keyword strategy has come and gone, and more than that, it's been gone for a long time. To back up this statement, he explains that in a single campaign of his, 104 out of 116 conversions came from the top 15 keyphrases, so cutting down his keyword list to include only the most popular keywords wouldn... > Read more
Follow Friday: The Week in Search Here's what we read and enjoyed this week in the world of search marketing: The Release of Twitter search In the interest of full disclosure, I was not one of the lucky ones that had "Twitter Search" associated with my twitter account during the beta phase.
Imagine my delight when it popped up on my TweetDeck this week and I could finally experience what everyone had been talking about! The even better news is that the tweeps at Twitter are working hard to improve the feature. Check out this article to read more about the progressions that will include indexing the context of a link's landing pages and a reputation ranking system. Frank Reed addressed this release and his post includes pertinent information and useful ob... > Read more
Follow Friday: The Week in Search Some great changes and debates were had in search marketing this week. Here's what we're following: Is Google Just A Big Bully? If you're not actively reading blog posts from the gals at Outspoken Media, I strongly suggest adding them to your list. Their posts are knowledgeable, daring, and well-written.
I admit to have a friend crush on @lisabarone, but I especially loved her talk about the newly released Google Profiles. Under the arguable guise that Google is giving you control over your name, people are rushing to stake claim in something others have worked hard to already own. As Lisa says, "I either act like a good little girl [and make a profile] or I risk creating a reputation management issue for myself down the road. I’v... > Read more
Follow Friday: The Week in Search As is always the case in search marketing, this week left no shortage of valuable content. Here's what we found most interesting. PPC: Quality Score, Click Through Rate, and Behavior My colleagues sitting next to me can tell you that I'm a big fan of Brian Carter.
What can I say, I like his style. This week, he helps us demystify the issue of Quality Score by focusing on the relationship between click through rate and highly relevant keyword groups. Forget all the other factors that go into calculating Quality Score, he suggests, and focus instead on the one that matters most, CTR! Reduce the number of keywords in your keyword groups to improve relevance, and increased Quality Score and CTR will follow. Do you ... > Read more
Follow Friday: The Week in Search What happened, what's about to happen, and what you need to know about the world of search engine marketing. Before we get to it, we want to be clear that we did not create the idea of a Friday Roundup, but hey, imitation is the best form of flattery, right? Here are some Friday Roundups that we especially enjoy: The Team at PPC Hero Rebecca from SEOmoz Virginia Nussey Google's New Interface: Wondering what Google AdWords and lollipops have in common? Thanks to AdWords' new ability to track multiple conversions, Dan has named these hyper-responsive customers and keywords "lollipops" as they're deserving, sweet, and warrant special attention.
Search engine marketing and candy? Finally something I can relate to! I'm also a fan of Amber... > Read more