Online Marketing Blog Roundup Posts from the Internet Marketing Blog

Are You Living in a "Filter Bubble"?

Aaaand we're back! After Monday's holiday, we had an enforced second day off when our whole office building lost power for most of the workday on Wednesday. So it's been a little hard to get back up to speed.While scanning Twitter in bed that day (the bedroom being the only room in our apartment with AC), I saw a link to a post called "Are Facebook and Twitter bad for your information diet?" You may have noticed that Facebook and Twitter (especially their failings) are kind of my beat around here, so of course this caught my eye.

Clay Johnson, who runs a blog called InfoVegan about "information obesity, information diets, and civic accountability," wrote the post in response to a video of Eli Pariser's talk at Personal Democracy Forum in June:Pariser's talk addresses the fact that more and ... > Read more

July 09, 2010     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 3

Is the Internet Making Us Smarter?

Constant connectivity and pervasive social media often feel like a massive distraction, vacuuming brain power and attention away from more tedious but necessary work and killing productivity. Easy access to Google, especially via mobile devices, can make us reluctant to think or flip through our own memory files, favoring the fast, easy answer.

Low barriers to publishing content online mean we're frequently writing dumbass things we'll live to regret. Has the always-on Internet made us collectively stupider? (Thanks a pantload, Al Gore.) A number of "pundits" and "luminaries"—I'm reluctant to use those terms without irony—think just the opposite, that the Internet is making us smarter! (Thanks, Al Gore!) Echoing some of the ideas in Steven Johnson's 2005 bestseller Everything Bad Is Go... > Read more

June 25, 2010     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 10

Are Your Keywords Descriptive or Prescriptive?

There was an interesting post on Kenny Hyder's blog this week about the difference between descriptive and prescriptive marketing. He's borrowing a concept from grammar and linguistics, topics close to my heart! Descriptive grammar aims to describe the way people use language without making a judgment on what's right or wrong.

For example, it might describe in what contexts and in what regions the construction "noun + be + -ing verb" (as in "You be trippin'") is used. Prescriptive grammar, on the other hand, aims to systematize language use with rules; a prescriptive grammarian would categorize the above usage as incorrect English, the correct version being "You are tripping" (or, in some interpretations, "You tend to trip," "You are frequently tripping," etc.). Linguists, as opposed ... > Read more

June 18, 2010     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 2

What Bros Icing Bros Can Teach Us About Marketing (And Humanity)

Thank god somebody is talking about "icing" from a marketing perspective, because I really wanted to write about this and just wasn't sure how. And by "this," I mean the bizarre game/meme known as icing, as documented by the site Bros Icing Bros. And by "somebody," I mean the New York Times. Earlier this week the NYT's J.

David Goodman asked, in the form of an embarrassingly lame headline, "Popular New Drinking Game Raises Question, Who’s ‘Icing’ Whom?" (At least they didn't misuse the phrase "begs the question.") If you're not a frat boy and you've somehow missed this cultural phenomenon, it consists of one "bro" presenting another "bro" with a Smirnoff Ice, frequently lukewarm, as a kind of dare. To maintain his honor the challenged bro must drop to one knee and chug it on the spot... > Read more

June 11, 2010     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 0

The Great Inline Link Debate

On her blog, The Link Spiel, the always smart and interesting Debra Mastaler asks, "Can You Handle On-Page Links?" The post is a response to Nicholas Carr's post "Experiments in Delinkification" on Rough Type, as well as a post by Marshall Kirkpatrick called "The Case Against Links" (also responding to Carr).

Carr writes that he is beginning to come around to his friend Steve Gillmor's way of thinking about hyperlinks—that is, that inline links are a needless distraction and should be done away with or moved to the end of an article. His reasoning goes: The link is, in a way, a technologically advanced form of a footnote. It's also, distraction-wise, a more violent form of a footnote. Where a footnote gives your brain a gentle nudge, the link gives it a yank. What's good about a link - i... > Read more

June 04, 2010     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 2

Enough About Facebook – What’s Up with Twitter?

Last week I brought you the epic Facebook link roundup … this week, the epic Twitter roundup? Well, maybe not epic, exactly. But there’s definitely been some noise about Twitter, probably because people are sick to death of talking about Facebook. First, there’s @BPGlobalPR, which is basically the new @ShitMyDadSays.

If you somehow missed it (which seems impossible, if you’re on Twitter at all; there’s a 100% chance that someone you follow retweeted @BPGlobalPR this week), some folks set up this satirical account to highlight just how much “BP cares,” sending out a stream of tweets along the lines of: As you can imagine, this has caused quite a stir – but not at BP. According to AdAge: The use of the [logo] and of the @BPGlobalPR handle isn't something BP seems particularl... > Read more

May 28, 2010     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 0

NYT, HuffPo Still Don't Get SEO

On Wednesday, Jill Whalen (@jillwhalen) shared a link to a "stupid" article in the New York Times by someone who "has no clue what SEO is." The NYT isn't the opposite of hard-hitting journalism with integrity (that's the Huffington Post) but it's often surprisingly crappy. So I was quick to click and see just how stupid the piece was.

The verdict? Fairly stupid. It's all about headline writing for SEO, but it's hard to tell if the author (David Carr) really doesn't understand SEO and keyword optimization or just thinks he's being funny. The headline on the article is "Taylor Momsen Did Not Write this Headline." Why this headline, on a piece that has nothing to do with Taylor Momsen? Here's why: Don’t know who Taylor Momsen is? Neither do I, beyond that she is the mean one on “Gossip G... > Read more

May 21, 2010     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 3

Epic Facebook Link Roundup

Friends, I wasn’t planning to write about Facebook again this week, I swear. But every other post in my feed reader, every other link I saw on Twitter was about Facebook. Clearly, the world wants to talk about Facebook. You want it, you got it: I bring you the epic Facebook link roundup. The first Facebook story I read this week was a Wired piece called “Facebook’s Gone Rogue; It’s Time for an Open Alternative,” Ryan Singel argues that the company is “drunk on founder Mark Zuckerberg’s dreams of world domination.

” He lodges a series of complaints about Facebook’s steady decrease in privacy: Facebook thinks that your notions of privacy — meaning your ability to control information about yourself — are just plain old-fashioned … In Facebook’s view, everyt... > Read more

May 14, 2010     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 4

Google Is the New Bing?: Reactions to Google's UI Overhaul

Confirming rumors, Google this week rolled out a fresh new design. As of late in the day Wednesday, I’m seeing The New Google in my searches across all browsers. Let’s see what people think of it, shall we? Many observers find the new design strikingly similar to the Bing search interface. According to USA Today, the makeover “signals the start of what promises to be a period of intensified competition with rival Microsoft Bing”:   Google touched up its logo, adopted a new color scheme and has begun to insert images more liberally amid search results.

The biggest change: a Bing-like navigable column appears down the left side of search results pages. It is designed to help readers fine tune their searches.    They aren’t the only ones who noticed. In a post titled... > Read more

May 07, 2010     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 3

Fanboys vs. Haters: Apple and Facebook Test the Boundaries

Apple and Facebook have lately been taking actions that really separate the fanboys from the haters.Earlier this week, police seized Gizmodo editor Jason Chen's home computers and servers as part of an investigation into their recent reporting on a new iPhone 4G prototype, which someone "found" in a bar and then sold to Gizmodo.

It now appears that the phone was actually stolen.It is unclear what role precisely Apple plays in this criminal investigation. But according to Yahoo News:The raid that San Mateo area cops conducted last week on the house of Gizmodo editor Jason Chen came at the behest of a special multi-agency task force that was commissioned to work with the computer industry to tackle high-tech crimes. And  Apple Inc. sits on the task force's steering committee … Which r... > Read more

April 30, 2010     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 4
 
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