Online Marketing Blog Roundup Posts from the Internet Marketing Blog

What Is Good SEO? The Debate Continues

 Larry stirred up quite a controversy last week with two posts that made some bold claims. First, he said that SEOs suck at PPC because they don’t approach it with the right mindset. (Later, he amended the post to say that SEOs sometimes suck at PPC – he also told me he was mainly thinking about himself.

) Then he said that the idea that SEO has more long-term value than PPC is a myth.This didn’t sit too well with some of our readers (many of whom are advocates for and practitioners of SEO – as, frankly, we have always been in the past). We had some vehement disagreement in the comments from people who thought Larry was over-generalizing or conflating “SEO” with webspam and unsustainable black-hat tactics. For example, Matt Bennett said, “you've taken your own experiences... > Read more

August 16, 2012     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 6

Just What I Always Wanted, Gmail in My Google Results … Wait, What?

How do you feel about private data in public spaces? Search Plus Your World was disturbing enough. If I do a Google image search for “ice cream,” it’s because I want some generic pictures of ice cream. I don’t want to find a picture of myself eating ice cream. I especially don’t want to find a picture of myself eating ice cream naked.

(I don’t have any nude photos in my Picasa account, that I know of, but it’s possible right?) And I especially don’t want a friend who is using my computer to find a picture of me eating ice cream naked. And if I’m borrowing a friend’s computer, I don’t want to find their naked pictures either! (I don’t know any male models.)And now Google has officially gone completely crazy. Yesterday they announced that search results will soon inco... > Read more

August 10, 2012     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 4

Zuckerberg, You've Got Egg on Your Face(book)

Dalton Caldwell Gives Mark Zuckerberg the BusinessI mentioned the App.net project – Dalton Caldwell’s vision of an ad-free Twitter platform – last week. Now Caldwell is making headlines for an open letter that he posted on his blog, called “Dear Mark Zuckerberg,” in which he recounts a meeting he had earlier this summer with several top Facebook executives.

As Caldwell describes it, he was hoping the outcome of the meeting would be “executive-level support for [his] impending product launch.” Instead, those executives informed him that the product he was developing sounded like a competitor to Facebook App Center. As you can guess, they didn’t like that. Dalton writes:Your executives explained to me that they would hate to have to compete with the “interesting product” I... > Read more

August 03, 2012     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 0

Marissa Explains It All … to Yahoo? Marissa Mayer Leaves Google for Yahoo

You can gauge the unexpectedness of an event by the number of tweets announcing the news that start with “Wow.” And Monday, my tweetstream was full of wow’s, because the news broke that Marissa Mayer – formerly a VP at Google and one of the company’s most public faces – was leaving to take the helm at Yahoo as CEO.

This is shocking because:1. Who would choose Yahoo over Google?! Yahoo seems to exist solely to serve as the butt of tech jokes.2. OMG, Marissa Mayer is pregnant!!!Let’s take the second shocker first: Does it matter that Mayer is pregnant? Can a pregnant woman run a company? I’ll answer this question with a little analogy. My brother and I went to the same college (Rice University, go Owls!), and we used to play a lot of ping-pong. Now, I’m pretty damn good at ... > Read more

July 20, 2012     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 1

4 Ways to Celebrate Your Independence in the Workplace

 Happy belated Independence Day, WordStream fans! With the 4th falling on a Wednesday, it feels like we had a Saturday right in the middle of the week – but no following Sunday to help us recover. Oof!When I reluctantly dragged myself back to work yesterday, I saw a note from my coworker Adam, who said he was “declaring independence from old emails,” archiving all messages older than two weeks.

That note – and Wednesday’s patriotic festivities – inspired me to think of more ways to assert your independence in the office.1. Declare Email BankruptcyDeclaring “bankruptcy” for your email means admitting that you’re never going to be able to answer all those old messages. Archive them, delete them, unflag, mark all as read – do whatever you have to do, but don’t allow... > Read more

July 06, 2012     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 1

Matt Cutts: 'Don't Write the Epitaph for Links Just Yet'

Every year at SMX Advanced, Matt Cutts does a “You & A” question-and-answer session with Danny Sullivan. Matt McGee’s write-up of this year’s interview is full of juicy tidbits and interesting insight into Google’s inner workings – but it’s worth reminding ourselves that part of Cutts’ job is PR.

When a company goes around saying “We value transparency, we value transparency!” all the time, you have to wonder how transparent they’re being – and Google’s algorithms for organic search rankings and Quality Score are still very cryptic.But let’s see what we can take away from his comments anyway, shall we?Links Still Matter – But Not Site-Wide Links, SuckersDanny asked, “Do links still work, or are social signals gonna replace them?” Cutts responded:Dougla... > Read more

June 08, 2012     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 7

Case Study: How One Crazy Poet Raised $10K in 12 Hours with Social Media

Last week, I shared the story of a guy who convinced the Internet that Abe Lincoln invented Facebook – pretty impressive linkbait, but not exactly heart-warming. But those of you with cold hearts need not fear – I’ve got a doozy for you this week. (As Woody Allen would say, there’s nothing like hot cockles.

)This story starts with poetry. Several years ago I became acquainted with a poet named Patricia Lockwood, affectionately known as Tricia. Tricia had a blog, but she was less likely to post about poetry per se than the strange things her mother says ("There were very bad storms here all week, you know. Later on, maybe tomorrow, I'll take you out and we can go see all the devastation") or the disturbing illustrations on the covers of young adult books (see here and here).What beco... > Read more

May 18, 2012     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 2

Linkbait Case Study: Why Nate St. Pierre Claimed Abraham Lincoln Invented Facebook

Did y’all hear about Abraham Lincoln inventing the internet (or something like that)? It was the meme of the week, an owl in a box for our time – Nate St. Pierre, a blogger and consultant, told the (long-winded) story of his recent trip to Springfield, Illinois, and how he discovered a patent application filed by Abraham Lincoln in 1845 – for a product that looks and sounds a lot like an early version of Facebook:Lincoln was requesting a patent for “The Gazette,” a system to “keep People aware of Others in the Town.

” He laid out a plan where every town would have its own Gazette, named after the town itself. He listed the Springfield Gazette as his Visual Appendix, an example of the system he was talking about. Lincoln was proposing that each town build a centrally located co... > Read more

May 11, 2012     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 10

Ch-Ch-Changes! How to Deal with Recent Flux in Google Rankings, AdWords Settings

Color me not surprised at all: I get back from vacation to find that Google has announced yet another change that seems designed to increase profits in Mountain View, not improve results for advertisers.Ad Rotation Wears Out its WelcomeOn Tuesday, Google announced that the ad rotation setting will only be available for 30 days.

As Larry wrote earlier this week:Using the "rotate" setting for Ad Rotation is helpful for A/B testing of ads – especially because the automated "optimize for clicks" and "optimize for conversions" ad delivery options have a tendency to declare a winner rather early, particularly for small and medium sized advertisers … As usual, Google claims that the change is to improve the system for both advertisers and users.Once again it seems that Google is trying to enf... > Read more

May 04, 2012     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 6

It's My 3-Year Anniversary at WordStream: Look How Far We've Come!

My first day at WordStream was three years ago today. A lot has changed since I started this job. For example, this is how our PPC software looked in 2009:Check out the column headings in that “Keyword Group Segmenter”:“%v”!“%k”!“!”!I’d tell you what they mean, but I don’t remember I don’t think I knew what they meant in the first place.

o_OLuckily, at some point we figured out that prospects and customers wouldn’t understand that stuff either. We have completely overhauled our UI in the past year or so, and here’s what the software looks like now:Much, much better, right? It helps that we have a (stellar) user experience designer on our team! When I started, the design of the product was up to our engineers. We wouldn’t be here without our great engineers (some... > Read more

April 27, 2012     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 19
 
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