Online Marketing Blog Roundup Posts from the Internet Marketing Blog

2, 2, 2 Posts in 1! WordStream's Best of the Month + Weekly Roundup

Clearly, Google’s latest foray into social was the big search news of the week. But we’ve already covered what Google +1 is and how +1 will affect your campaigns. So rather than forcing yet more +1 down your throats, I’m wrapping our usual round-up of the month’s best blog posts in with my recommended reading for the week.

You voted with your clicks and eyeballs, and here they are, our top 10 slammingest posts from the month of March:Five Great "Hidden" Link Building Resources: Tom identified a handful of sources for reliably great information on link building, outside of the 100% link-building-focused blogs like Ontolo.PPC Ad Writing Tips from the Experts: An Interview with BoostCTR: I talked with BoostCTR’s Jeff Sexton and Ryan Healy about what goes into a kick-ass pay-per-click... > Read more

April 01, 2011     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 2

Content vs. Marketing: Do You Buy the Product or the Packaging?

There was a really interesting article in Fast Company this week: “How Carrots Became the New Junk Food,” by Douglas McGray. (Hat tip to Mark Bittman – this is why it’s good to leave your filter bubble!) It tells the story of the rise of baby carrots in the hearts of America – not actual young carrots, but the little mechanically rounded, ready-to-eat nubbins of carrot you can buy in a bag in the produce section.

Real baby carrots look like the image to the right. "Baby carrots" are more like ponies – they don't grow up to be real horses.  Baby carrots were conceived as a way to reduce costly food waste: Supermarkets expected carrots to be a particular size, shape, and color. Anything else had to be sold for juice or processing o... > Read more

March 25, 2011     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 4

A Picture Is Worth 1,000+ Page Views: The Art of Blogging with Images

If you’ve been following the WordStream blog for a while, you know we’re longtime fans of Aaron Wall at SEO Book. (You should have seen the glow around Tom Demers when Aaron agreed to do an interview with him.) In addition to being a great tactical resource on both SEO and PPC, Aaron is a must-follow blogger for his regular rants and essayistic analysis on the industry at large.

He has also taken a watchdogging stance toward Google, and his thoughts about the company’s direction are always enlightening, even if you’re inclined to give GOOG the benefit of the doubt. Twice this week Aaron reminded me of the power of a single image in a blog post – not a fancy infographic or even a beautiful photograph, just a basic screenshot – and how much an image can co... > Read more

March 18, 2011     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 7

Link Roundup: Online Marketing Highlights of the Week

Since I got all the complaining out of my system yesterday, today I'm giving you nothing but links. Here are some of the most helpful and interesting blog posts I read this week:DIYSEO offers 101 "easy, low-cost" SEO tips for time- and budget-strapped SMB marketers. This is a quick read and good overview of all the little basic things that small businesses should be doing on their websites and blogs.

Gareth Davies delivers 35 killer tips from SES London, including tips from Lee Odden on content marketing, Dave Naylor on SEO, Patrick Altolft on link building and Jim Boykin on SEO tools.On Search Engine Watch, Kristi Hines says that Google's "Panda Update" means we should kiss low-quality link building goodbye. She recommends content marketing as an alternative to "spammy backl... > Read more

March 11, 2011     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 0

Start an SEO Business in 3 Ridiculously, Impossibly Easy Steps

How many of you out there have always wanted to start your own SEO company, but were intimidated by all the work, experience and investment it would require? Obviously, you never bothered to Google "how to start an seo business," because if you had, you would have found this eHow article which explains just how easy it is to do! In fact, according to eHow, you can start your own SEO business in three stupidly simple steps: 1.

"Create your own website." This is crucial because if you don't even have a website, how are you going to convince people that you know anything about the Internet? Don't get too caught up in this part though – just include your email address and phone number so people can reach you. That should about do it. (Oh, also: Add a blog and blog a lot about SEO and make s... > Read more

March 04, 2011     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 13

The Signaling Theory of Marketing: What Your Actions Say About Your Business

Andy Beal wrote a great post this week called "How to Be a Twitter Guru," which is not actually (thank god) a guide to being a "Twitter guru." Instead Andy recounts a flip-out he had on Twitter (which, sadly, I missed) (start from the bottom): Possibly without meaning to, Andy has put Twitter through the filter of signaling theory.

If you're not familiar with signaling, it refers to behavior whose primary purpose is to "signal" or convey something about ourselves to others – whether or not it's true. Generally, what we're trying to signal is status. Some people, such as economist Robin Hanson, believe signaling is responsible for a great deal, even most of what humans do. (You can hear him talk about it in this podcast.) Here are some examples of behavi... > Read more

February 25, 2011     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 3

JC Penney Gets Ratted Out & Google-Slapped: Let's Review

On the off chance that you’re not right sick of hearing about the JC Penney SEO scandal – or that you had better things to do this week and missed it entirely – let’s go over some of the many responses to the incident. The quick recap: The New York Times alerted Google spam man Matt Cutts to JC Penney’s highly questionable, probably full-on black-hat SEO tactics that had it ranking in the top five for many highly competitive head terms (via a slew of paid links).

The Google slap was administered, and JC Penney’s rankings have plummeted, but naturally, this raised all sorts of questions, like how did such a high-profile company get away with such a large-scale violation of Google’s guidelines? I’m also wondering: Why is JC Penney’s branding so weak? Half the stories... > Read more

February 18, 2011     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 0

You’ve Got Fail? AOL, Huffington Post Conglomerate in Bad Faith

“A merger of visions”? "An equation of 1+1=11"? “An unlikely pairing of two online media giants”? “A great American success story”? "The equivalent of a fourth-quarter Hail Mary pass"? "A slow-motion train wreck and will end in disaster”? These are some of the ways people have been talking about AOL’s “game-changing” acquisition of the Huffington Post for $315 million earlier this week.

The positive descriptions, it should be noted, come directly from Arianna Huffington and AOL CEO Tim Armstrong themselves. The rest of the world isn’t so sure. I had to laugh when I saw this headline in the Hollywood Reporter: “Advertising Execs Worry Huffington Post Will Taint AOL's Brand.” Because, reall... > Read more

February 11, 2011     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 2

Search Neutrality: Can Search Be Neutral? Should It Be?

Matt “Google Spam” Cutts himself pointed out “an interesting essay on search neutrality” this week. If you initially read this as “net neutrality,” so did I – in fact “search neutrality” is a pseudo-buzzword concept that is built on the principles of net neutrality, as James Grimmelmann notes in the essay, titled “Some Skepticism About Search Neutrality.

” Search neutrality targets search engines like Google rather than Internet service providers (ISPs), and its proponents argue that search engines shouldn’t be able to discriminate among websites, biasing results toward some sites rather than others. But wait, a skeptic like Grimmelmann might say – don’t search engines exist to discriminate among sites? If they didn’t, how could there be rankings at all? Grimme... > Read more

January 28, 2011     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 0

Who Needs People? We’ve Got Robots!

Who here feels useful and necessary? Ah ah – not so fast there, humans! While cruising the blogosphere this week I ran across two stories that suggest we’re falling behind a bit in our ongoing race for supremacy with the machines. (I probably would have found more if my reading speed and comprehension weren’t limited by inherent human weakness.

) You’ve all heard it from copywriters and SEOs alike: Don’t write for search engines, write for people! It’s become an SEO cliché, up there with “Don’t link for the sake of linking” and “No keyword stuffing.” But A.J. Kohn of Blind Five Year Old has turned the cliché on its head. Screw that, he says: “Stop writing for people. Start writing for search engines.&rdquo... > Read more

January 21, 2011     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 7
 
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