Online Marketing Blog Roundup Posts from the Internet Marketing Blog

Everything's Coming Up … AOL?

AOL (or is it Aol now?) is back on the map lately. A couple of people I know recently started working for them in some capacity, so I figured they were making a hiring push in preparation for a comeback. That comeback plan must involve acquisitions, because this week brought news of AOL's purchasing TechCrunch.

Yes, the ultimate symbol of all that is dated and lame about the Internet has purchased the tech blog that everyone loves to hate for its sketchy ethics and what Michael Gray calls "page view journalism." This, supposedly, will further AOL's strategy of becoming "the global leader in sourcing, creating, producing and delivering high-quality, trusted, original content to consumers." Hey, you gotta have goals. This was actually just one of several acquisitions anno... > Read more

October 01, 2010     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 4

Fun Friday: Schmidt on Colbert; #WhenFacebookWasDown

It's Friday, and it's been an unusually long week (something about the tilt of the Earth, no doubt), so let's keep this roundup fun, shall we?What did you do while Facebook was down?Wednesday, due to a vaguely defined third-party networking issue, Facebook was down for a number of users across the country, and the site has continued to experience uptime issues.

This happened at roughly the same time that our own site experienced some downtime due to a Nettica problem (Nettica is our DNS provider), so I imagine this was the root cause of Facebook's downtime as well.Since you Facebook users all seem like a bunch of slavering addicts to me, I wondered what you did to bide the downtime. You turned to Twitter, of course!(Or other social networks, as the case may be.)Mostly, you spent the time r... > Read more

September 24, 2010     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 0

Get Out Your Firebrands & Pour Yourself a Brandy: It's Brand Week!

It's Brand Week at WordStream! OK, so I just made that up. We haven't been calling it Brand Week, but I just christened it—branded it, if you will—myself. We've been making some improvements to our office space, including the fancy new sign and display in our lobby, as you can see in the video below, with the intention of strengthening our branding for visitors to the office (board members, job candidates, consultants, paparazzi, and so on) as well as our office culture.

(By the way, if you're curious about the display in the video, it's the work of LocaModa, a location-based social media company.) Coincidentally, I've been seeing a lot of talk about branding this week. Could it be that fall is coming, and everyone wants to turn over a new leaf? (These puns don't even make ... > Read more

September 17, 2010     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 6

How Google Instant Changes SEO, PPC, the Long Tail Plus Your Gas Mileage, Credit Score & Sex Appeal

This weekend at home, I was surprised to find Google was giving me way more than ten results per page—more like twenty, though I confess I didn't bother to count. (It seems Google no longer does the counting for you.) I quickly sent an email to Tom and Ken about it, but it appeared it was "just me," or rather an experiment that was only affecting some users (as reported by Andy Beard and Barry Schwartz).

I was still thinking about this experiment on Wednesday, contemplating a post called "No More 'Ten Blue Links'" when Google unveiled a much bigger change—big enough to warrant a live press conference, big enough to get everyone on Twitter talking, and not just the "tweeple" in my web marketing column. This big change is Google Instant. It sounds a little like a joke—for a while now G... > Read more

September 10, 2010     |   Written by: Elisa Gabbert   |   Posted In: Google   |   Comments: 8

When Is a Blog Like a Business? When It Gets Slammed with Fees & Taxes

Bloggers love a controversy, and that includes me. The big controversy this week was over a new "tax"—more accurately, a business license—being imposed on bloggers in Philadelphia. Last week, Philly's City Paper reported that owners of small, low-traffic blogs were receiving letters from the city "demanding" they pay $300 for a business privilege license.

This license applies to all businesses in the city, not just blogs, but only recently, it seems, has the city attempted to enforce it with blogs. There does seem to be an inherent difference between a blog and a brick-and-mortar business—the latter is probably benefiting from services that the city provides, but a blog run by someone who happens to live in Philadelphia wouldn't seem to. But the license, city officials claim, applie... > Read more

August 27, 2010     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 7

Breaking News: The Web and Other Abstract Entities "Die"

The Internet is obsessed with death. Number of Google results, in millions, for "is alive" and "is dead." The following is a partial list of entities that the Internet (as reported by Google) has declared dead in the past year: Love Microsoft Kin Google Wave "Authentic" The Avant-Garde Print The Book The Page Blogs Flash HP Slate Open Office Email The Phone Call Jazz Chivalry And the latest: the Web.

Yes, the Internet has declared the Web dead. Is that an oxymoron? No, not really—there's a subtle difference between the Internet and the Web, according to Chris Anderson and Michael Wolff, in a Wired article published on Tuesday: Over the past few years, one of the most important shifts in the digital world has been the move from the wide-open Web to semiclosed platforms that use the Int... > Read more

August 20, 2010     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 0

Is Anyone Being Evil Here? Google-Verizon Compromise Proposal Draws Criticism from Net Neutrality Advocates

Last week, the New York Times and other media outlets reported that Google and Verizon were in talks to form a deal that would fly in the face of net neutrality, suggesting that Google planned to pay Verizon to speed up delivery of YouTube videos. Both companies denied the reports. On Monday, Google and Verizon held a press conference to discuss the actual content of their proposal.

As outlined on Google's Public Policy Blog, it has seven key elements: Openness of wireline broadband Internet should be enforceable by the FCC. Any discriminatory practices against lawful content, applications or services, as well as prioritization of traffic, should be enforceably prohibited. Broadband providers should be transparent. The FCC should address complaints on a case-by-case basis and impose pena... > Read more

August 13, 2010     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 0

What Would Google Do?: Why You Should Embrace Being Wrong

Slate this week featured an interview with Google's research director, Peter Norvig, as part of its series The Wrong Stuff—interviews with people about "the role of error in their lives and their fields." This approach feels particularly apropos this week, since Google announced plans to stop development on Wave as a standalone product.

Kathryn Schulz's opening gambit: I'm interested in the way that attitudes about error vary across professional cultures—doctors typically think about error very differently than pilots and politicians and so forth—as well as across the cultures of different companies, even within the same field. How would you characterize the overall attitude toward error at Google? Norvig, we learn, along with the other executives and engineers at Google, embraces e... > Read more

August 06, 2010     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 0

The Best Web Marketing Blog Posts EVER?

It's not often that I bookmark something just because it's awesome—most of my bookmarks here at the office are applications and login pages that I need for work. Dull, I know. But this week I found a resource that has nothing to do with work and that I know I'll want to return to again and again: a list of "The Best Magazine Articles Ever.

" It's a long list of articles that date back as far as the '40s, so naturally it's full of things I haven't read. But I was happy to see a few of my favorites on the list—like "Tense Present: Democracy, English, and the Wars Over Usage" by David Foster Wallace, an article about the politics of dictionary-making. I read this in college and, as a budding linguist, just loved it to death—I still have that copy of Harper's filed away somewhere, almost ... > Read more

July 30, 2010     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 0

Love in the 21st Century: On the Internet, Everyone's a Marketer

The worlds of Internet marketing and romance don't usually have much overlap, but two articles on 21st century dating caught my eye this week—I guess love is in the air (the stifling, sticky summer air).First up, via Mashable: An enterprising young romantic named Brian has decided to crowdsource his love life.

Having recently gotten out of an LTR (long-term relationship) and moved to singles-crazy New York, he plans to go on 30 dates in 30 days, taking advice via Twitter and Facebook on how he should proceed all the while. On the "Dating Brian" site, you can fill out a form if you want to date Brian yourself or "play matchmaker" and set him up with someone you know.Will this work? Well, first of all, it's as much a marketing scheme as it is a genuine attempt to find love—Brian is ... > Read more

July 16, 2010     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 4
 
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