Paid Search Marketing Posts from the Internet Marketing Blog
If you could have just a peek into the Google AdWords crystal ball to help you get ready for smarter PPC strategy in 2015 … would you do it?Of course you would! Unfortunately, the crystal ball is in the shop.All is not lost. Paid search is in a constant state of flux, with Google testing new features and taking away some of our favorite toys on a regular basis.
We've said goodbye recently to exact match keyword types and hello to new and super powerful enterprise-class tools. You've probably heard about a dozen or so of the major changes to AdWords this year but in fact, Google unleashes hundreds of updates a year on the unsuspecting advertising public, many without so much as an announcement.It's hard to keep up, right? You have enough to worry about just trying to keep your accounts up... > Read more
Are you ready to be a one-person marketing machine? Whether you’re the lone soldier fighting for your brand to retain brand dominance, a one-person agency fighting for productivity, or somewhere in-between, this guide of PPC hacks for entrepreneurs and very small businesses or marketing teams will turn you into a PPC ninja.
1. Leverage Long-Tail KeywordsLong-tail is an online marketing term for more specialized queries and keywords. The idea behind them is the user who types in “wedding cake boston” is more likely to pick up the phone or engage with your contact form, than the user typing in “wedding cake” (assuming your shop is in Boston, that is!). Ironically enough, the more specialized the search term the lower the bid will likely be. Larger companies with big pockets bid aggr... > Read more
Some advertisers mistakenly believe that PPC begins and ends with Google AdWords. There’s no disputing that AdWords is the largest paid search platform, but overlooking Bing Ads is a mistake far too many advertisers make! Bing Ads is cheaper than AdWords, and many high-commercial intent search terms that would be completely unattainable in AdWords are within reach on the Yahoo Bing search network.
Whether you advertise on both Bing and AdWords, or you're just considering testing out the Bing PPC waters, there’s never been a greater need for reliable data to help you make solid business decisions. With this in mind, we’re proud to announce our latest free tool to help you win at PPC, the Bing Ads Performance Grader.Invaluable Insight into Your Bing Advertising AccountWordStream’s Bin... > Read more
What's next in search marketing? Considering how often Google updates the AdWords platform and how many new ad products we see unleashed on the industry each year, the only thing certain is change!However, while no one knows exactly what's next, we can certainly look to the predictions and educated guesses of PPC industry leaders to help keep our focus in the right areas.
End-of-year is a fantastic time for marketers to take a step back, review the year gone by, and plan for what the future has in store for us. Acquisio recently compiled an awesome e-book packed with predictions from 15 PPC thought leaders on what may be next for the industry in the coming year.Top marketers like David Szetela, Lisa Raehsler, Marty Weintraub and others shared a ton of useful info in their predictions – a ... > Read more
Everyone has problems separating work and home. For me, sometimes it’s more about separating work and my cats. I must admit, I might be a bit of a cat lady (understatement of the year), so sometimes my mind wanders to my cats at work and to work when I’m at home with the cats. This combination of PPC and cats inevitably led me to find work advice from the unlikeliest of places: these 2 little furballs:Here are three PPC lessons I learned from my cats.
Never Stop Playing With Something … Even If It’s DeadCats can sometimes be a little, well, creepy and continue to play with their prey long after it’s, well, dead. As a cat owner, this tends to not be very pleasant or fun, but the cats do seem to enjoy batting around some mouse or bird.It can be easy to look at a campaign and see tha... > Read more
The paid search landscape is fraught with risks and opportunities. But how do you know which risks to address first? Simply digging your way through the mass of PPC data available can be a huge chore.More importantly though, how can you pinpoint and take advantage of the opportunities offering the greatest rewards when the competition is stiff and constantly changing?We talk a great deal here at WordStream about paid search best practices – it's critically important that you get those ducks in a row if you want to see any success in PPC.
Beyond the basics, though, you need a comprehensive and holistic strategy to not only keep up with the competition, but leave them in the dust.Next Tuesday, October 21, Michael Stricker from SEMrush and I are hosting an exclusive webinar to help you do j... > Read more
I’d be willing to wager that you sleep with your mobile device mere inches from your pillow. You likely check your phone upon waking up, waiting for the train, and while scarfing down your turkey sandwich during your lunch break. It’s OK to admit that we’re all addicted to our smartphones, but what does it mean for your search marketing strategy?Take a look at these stats showing how mobile and search tie together:According to a recent Google study, 74% of mobile consumers used a search engine as part of the research process.
93% of people who used mobile to research go on to make a purchase (source: Google).52% of mobile shoppers realize they buy more with cross-channel personalization (source: MyBuys).And mobile is only predicted to grow:Local mobile searches (85.9 billion) are expe... > Read more
Some of the most popular questions I hear from clients are “What are your recommendations for long-tail keywords?” and “How do I go about finding long-tail keywords?” It seems as though there is some notion leading people to believe there is a magical secret to long-tail keywords. Well, you’re in luck because I am here to tell you that there really is no secret, but rather just a few best practices you should know before beginning your search for long-tails keywords.
As you read on, I will dispel some common long-tail keyword myths and point you in the right direction for keyword research and discovery.Myth #1: The longer tailed the keyword, the betterI sense that the instinctual thought about long-tail keywords is that they need to be fairly long because that’s the only way th... > Read more
AdWords advertisers struggle constantly to keep pace in an ever-changing industry, where Google likes to switch things up with hundreds of changes to the platform each year.What if you could cut through all the noise, seriously reduce your learning curve, and cut straight to the heart of the most effective and impactful PPC marketing tactics?I recently led a webinar with Thue Madsen from KissMetrics and shared the 10 top PPC marketing hacks you need to optimize your pay-per-click strategy today.
You can keep tweaking copy and testing button placement forever, but those minor changes won't have near the impact as these.Here we go: these are my all-time top 10 PPC advertising hacks.AdWords Hack #1: Optimize Quality Score!Google wants you to think QS isn't all that important, but we know bett... > Read more
Industry thought leaders in the search marketing space have long speculated about how Facebook can compete with Google in terms of its lucrative advertising business. Well, according to recent reports, Facebook could soon surpass Google in terms of its remarketing capabilities with the launch of its Atlas advertising platform.
Image via nettramarketing.comFacebook Putting Google Under PressureFacebook Ads certainly has come a long way in two years. According to The Wall Street Journal, Facebook will unveil the revamped Atlas system next week. Facebook originally acquired the Atlas Advertiser Suite from Microsoft last year, and the new platform promises to be a reengineered version of Microsoft’s former product.So what’s the big deal? For starters, Facebook’s Atlas system is capable of... > Read more