Paid Search Marketing Posts from the Internet Marketing Blog

The 10 Best PPC Tips from My Inbound.org AMA (Ask Me Anything)

I recently had the opportunity to be the subject of an AMA (Ask Me Anything) at Inbound.org and was blown away by the response. Not only were there a ton of questions, but they were really, really good!These questions led to a lot of great discussion and advice on PPC and AdWords, in particular. But in case you don’t want to dig through the whole thing, here are my top 10 best PPC tips from the Q&A.

1. What's the greatest, but most underused, opportunity in AdWords?Q. Kyle Petzinger asked, "What would you say is the single largest, mostly unused opportunity that AdWords advertisers can take advantage of? I realize this is pretty open-ended, but feel free to just spit out the first 'OMG DO THIS. WHY IS NO ONE DOING THIS' thought that comes to mind. Thanks a ton in advance! Love your wo... > Read more

April 29, 2014     |   Written by: Larry Kim   |   Posted In: Paid Search Marketing   |   Comments: 5

Going from Good to Great: 5 Ways to Optimize Your PPC Performance

For those of you not keeping up with the WordStream blog (shame on you!), you might have missed the awesome Grade and Get Paid contest we ran in late 2013. I won’t bore you with all the details, but as a quick summary, marketers were invited to use the AdWords Performance Grader twice to see how their PPC performance improved over a 30-day time period.

I’m proud to brag that my fabulous client GetOutfitted stole the prize and took home the Olympic gold! When I say gold I’m referring to a rainbow-wrapped PPC gift basket of $25K to spend in Google AdWords for 2014, plus a one-year subscription for the WordStream Advisor software to help Kristi Anderson, VP of Marketing at Get Outfitted, spend this budget to maximize sales.Even though this was not included in the prize details (big mista... > Read more

April 24, 2014     |   Written by: Margot daCunha   |   Posted In: Paid Search Marketing   |   Comments: 4

The Greatest Intro to PPC EVER: 10 Years of PPC Experience in 40 Minutes

What would it do for your business if you were able to crawl inside my brain and wallow in crazy-effective PPC knowledge, gained over more than ten years working in paid search every single day?The insane insights and experience you would take away would become your ultimate PPC secret weapon, giving you the power to slay the competition and squeeze every last drop of ROI out of your AdWords campaigns.

For one day only, you have the opportunity to do just that. In our next free webinar, I'll share mind-blowing PPC secrets and unconventional wisdom gleaned over my 10+ year career in PPC.Our Ultimate Introduction to Pay-Per-Click Advertising webinar is designed to help you kick-start your PPC campaigns or invigorate your existing ones.There's no denying that AdWords ads are a highly effective... > Read more

April 09, 2014     |   Written by: Larry Kim   |   Posted In: Paid Search Marketing   |   Comments: 7

Meet Bing Product Ads: Bing's Answer to Google PLA's

Just a few days after announcing the beta launch of Product Ads for Mobile, Microsoft has made Bing Product Ads available to all advertisers in the US. The new ad format, Bing's version of Google Product Listing Ads (soon to be replaced with Shopping Campaigns), allow advertisers to add rich images, prices and descriptions to ads appearing for e-commerce related searches across Bing and Yahoo.

Here's what the new Bing Product Ads look like:Bing Product Ads should definitely be considered for online retailers, given that the Bing/Yahoo network accounts for 117 million retail clicks a month, or 22% of all US retail paid clicks (comScore, June 2013).And Bing really, really wants you to use them – one of the key features is that advertisers can import right out of Google's PLAs. Alongside th... > Read more

March 26, 2014     |   Written by: Miranda Miller   |   Posted In: Paid Search Marketing   |   Comments: 2

No Plan, No Workflow, No Results: How to Develop a PPC Plan that Aligns with Your Goals

Do you feel like a dainty pony in a world of fierce PPC unicorns?Time and time again you tell yourself to create a PPC plan/workflow, yet you have no idea how to do this. Your palms are consistently sweating due to the persistent pressure from your boss demanding you improve your quality score or finally show the return on the huge chunk of marketing budget he or she has let you use for paid search.

You log in to your WordStream or AdWords account, overwhelmed by all the functionality and unaware of where to start. No plan = no direction = no success. But no goals = no workflow.Goals are a key component to creating your PPC workflow. Just think about it, do you ever drag yourself out of bed and hop on the treadmill just because? Or attend an hour-long, sweat-drenched spinning class after wo... > Read more

March 25, 2014     |   Written by: Margot daCunha   |   Posted In: Paid Search Marketing   |   Comments: 3

Win a 2-Hour PPC Consultation with Paid Search Experts Perry Marshall & Larry Kim

What would it do for your business if you had the chance to pick the brains of two renowned PPC industry experts about your specific AdWords needs? Would you discover budget-saving bidding and creative strategies, tactics to maximize your conversion and ROI, or targeting functions and features to get you in front of the most relevant audience possible?All of the above!This spring, one lucky marketer has the opportunity to supercharge their AdWords strategy with expert insight and guidance from two industry experts.

In just a few days, we'll draw the winner of a two-hour paid search consultation with my good friend, AdWords guru Perry Marshall and me, Larry Kim.Marshall, the world's most quoted Google AdWords consultant, authored The Definitive Guide to Google AdWords, the most popular PPC ... > Read more

March 19, 2014     |   Written by: Larry Kim   |   Posted In: Paid Search Marketing   |   Comments: 1

Do Mobile PPC Ads Even Work?

Ever secretly wonder if mobile PPC ads are really as effective as their desktop counterparts? It’s okay, I won’t tell anyone. In fact, a lot of advertisers (including some big, impressive brands that claim to be “experts” in paid search) share these doubts – but don’t worry, we’ll get to that later.

For now, let’s discuss some questions you might have about mobile PPC advertising. Do people actually click them? Did Google’s new SERP design ruin everything? Can mobile PPC improve your visibility in local search? Let’s find out.[RELATED: How to Build the Perfect Mobile Landing Page]How Effective Are Mobile PPC Ads?Before we go any further, we need to address the fact that, yes, in-app and mobile display advertising are almost universally hated by consumers. However, unlik... > Read more

March 18, 2014     |   Written by: Dan Shewan   |   Posted In: Paid Search Marketing   |   Comments: 0

More Ads Coming to Knowledge Graph: Google Testing Ads in Movie Results

Remember how we said wayyy back in 2012 that Google's Knowledge Graph feature was conditioning searchers to look to the right side of the SERP for information, where the ads usually go? Our conspiracy theory gets a little more credence today: According to Search Engine Land, Google is increasing their commercialization of Knowledge Graph and simultaneously promoting their Google Play service by testing movie ads in Knowledge Graph panels.

Back in 2012, this was just a theory and we had to give Google the benefit of the doubt – that Knowledge Graph truly intended to use this space for relevant, informative answers to questions and informational queries. But early on, Elisa theorized that Google had more nefarious intentions. What if Knowledge Graph was really about training the eye to see ... > Read more

February 20, 2014     |   Written by: Miranda Miller   |   Posted In: Paid Search Marketing   |   Comments: 4

Case Study: How a Small Business on a Tiny Budget Doubled Their Quality Score in 30 Days

Folks, we have a winner. The results are in from our Grade and Get Paid contest, and the big winner is GetOutfitted, a small startup based in Colorado. If you missed the announcements surrounding the contest, here’s how it worked:We invited marketers and businesses owners to use the AdWords Performance Grader twice – once to get an initial report on their AdWords account performance, and then again after 30 days, to show much they could improve.

We then asked them to tell us what they learned about their account.The business that was able to show the most improvement in 30 days won a tricked-out prize package: $25,000 in free AdWords spend for 2014, plus a year-long subscription to our WordStream Advisor platform to help them make the most of that spend. (They also got a subscription to... > Read more

February 18, 2014     |   Written by: Elisa Gabbert   |   Posted In: Paid Search Marketing   |   Comments: 7

Paid Ads Drive a Third of Traffic But Almost Half of Search Revenues – Here’s Why

As online shopping continues to grow as the commerce method of choice for US consumers, so too does the efficacy of paid search for internet retailers. MarketLive Performance Index data shows that as paid search drove 37.6% of all search traffic in Q3 2013, the channel produced a disproportionate 45.8% of all search revenues. That suggests, as we’ve said in the past, that paid search ads get the clicks with the most intent to buy.This was a 4.5% gain over the same period a year prior, when paid search accounted for 40.3% of search revenues. Online retailers are increasingly finding greater value in their paid search marketing campaigns.Image credit: MarketingCharts.comMobile traffic to the sites analyzed increased 56% YoY, with revenue from mobile visitors growing 65%. Tablet traffic was... > Read more

February 14, 2014     |   Written by: Miranda Miller   |   Posted In: Paid Search Marketing   |   Comments: 3
 
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