Paid Search Marketing Posts from the Internet Marketing Blog
Do you feel like a dainty pony in a world of fierce PPC unicorns?Time and time again you tell yourself to create a PPC plan/workflow, yet you have no idea how to do this. Your palms are consistently sweating due to the persistent pressure from your boss demanding you improve your quality score or finally show the return on the huge chunk of marketing budget he or she has let you use for paid search.
You log in to your WordStream or AdWords account, overwhelmed by all the functionality and unaware of where to start. No plan = no direction = no success. But no goals = no workflow.Goals are a key component to creating your PPC workflow. Just think about it, do you ever drag yourself out of bed and hop on the treadmill just because? Or attend an hour-long, sweat-drenched spinning class after wo... > Read more
What would it do for your business if you had the chance to pick the brains of two renowned PPC industry experts about your specific AdWords needs? Would you discover budget-saving bidding and creative strategies, tactics to maximize your conversion and ROI, or targeting functions and features to get you in front of the most relevant audience possible?All of the above!This spring, one lucky marketer has the opportunity to supercharge their AdWords strategy with expert insight and guidance from two industry experts.
In just a few days, we'll draw the winner of a two-hour paid search consultation with my good friend, AdWords guru Perry Marshall and me, Larry Kim.Marshall, the world's most quoted Google AdWords consultant, authored The Definitive Guide to Google AdWords, the most popular PPC ... > Read more
Ever secretly wonder if mobile PPC ads are really as effective as their desktop counterparts? It’s okay, I won’t tell anyone. In fact, a lot of advertisers (including some big, impressive brands that claim to be “experts” in paid search) share these doubts – but don’t worry, we’ll get to that later.
For now, let’s discuss some questions you might have about mobile PPC advertising. Do people actually click them? Did Google’s new SERP design ruin everything? Can mobile PPC improve your visibility in local search? Let’s find out.[RELATED: How to Build the Perfect Mobile Landing Page]How Effective Are Mobile PPC Ads?Before we go any further, we need to address the fact that, yes, in-app and mobile display advertising are almost universally hated by consumers. However, unlik... > Read more
Remember how we said wayyy back in 2012 that Google's Knowledge Graph feature was conditioning searchers to look to the right side of the SERP for information, where the ads usually go? Our conspiracy theory gets a little more credence today: According to Search Engine Land, Google is increasing their commercialization of Knowledge Graph and simultaneously promoting their Google Play service by testing movie ads in Knowledge Graph panels.
Back in 2012, this was just a theory and we had to give Google the benefit of the doubt – that Knowledge Graph truly intended to use this space for relevant, informative answers to questions and informational queries. But early on, Elisa theorized that Google had more nefarious intentions. What if Knowledge Graph was really about training the eye to see ... > Read more
Folks, we have a winner. The results are in from our Grade and Get Paid contest, and the big winner is GetOutfitted, a small startup based in Colorado. If you missed the announcements surrounding the contest, here’s how it worked:We invited marketers and businesses owners to use the AdWords Performance Grader twice – once to get an initial report on their AdWords account performance, and then again after 30 days, to show much they could improve.
We then asked them to tell us what they learned about their account.The business that was able to show the most improvement in 30 days won a tricked-out prize package: $25,000 in free AdWords spend for 2014, plus a year-long subscription to our WordStream Advisor platform to help them make the most of that spend. (They also got a subscription to... > Read more
What are landing pages? A landing page is the page a visitor arrives at on your website after clicking an ad (for example, a Google text ad or display ad). Inexperienced marketers often direct all of their PPC traffic to their homepage, but this can be a big mistake. Specific landing pages tailored to different offers are essential for providing a quality experience for visitors and driving conversions with a targeted message that matches each user’s need.
But don’t just check off received best practices. What makes a great landing page? How can you make awesome landing pages that boast off-the-chart conversion rates? We’ll walk you through what you need to know to make it happen.New! Try WordStream's FREE AdWords Landing Page ToolBefore You Build a Landing PageBefore creating your la... > Read more
Choosing a Network: AdWords and BingWhen planning your AdWords and Bing advertising campaigns, you will need to identify and select the specific “networks,” or combination of networks, that your paid ads will be shown in.Both Google AdWords and Bing Ads have a couple networks to choose from, each offering its own unique marketing opportunities, advantages and disadvantages.
In this post, I’ll define each PPC advertising network that is available to you when using Google AdWords and Bing Ads.Google AdWords PPC Advertising NetworksGoogle allows you to advertise on two types of paid-advertising networks that they have labelled as the “Google Search Network” and the “Google Display Network.” As an AdWords advertiser, you have the option to run PPC campaigns in one of these networ... > Read more
Over the last year, I’ve spent about 3 hours per day reading about online marketing, and paid search in particular. It’s worked out to somewhere in the neighborhood of 780 hours of staying up to date on the latest case studies, tips, detailed how-to guides, and original research – we’re talking thousands of articles here! On the off chance you haven’t been keeping up to this extent every day, I wanted to share my picks for the best, most informative, absolute must-read PPC articles of 2013.
Some I had bookmarked, others were filed away in my mind, and others still were contributed by industry peeps including Robert Brady, Melissa Mackey, Danny Goodwin, Sam Owen at PPC Hero, Michelle Morehouse at Clix, and AJ Kohn – thank you all! (See more awesome contributions in this Twit... > Read more
Let’s be honest, ad copy testing=tedious. Those of you who have conducted A/B testing on your ads are completely aware of how painfully time-consuming this task can be. Creating testing Excel sheets to set up, sort, and analyze how one’s ads are performing against one another can suck up hours upon hours of your time.
But, on the other hand, making small tweaks to your ad text can drastically increase traffic to your site! This is why testing is incredibly important, and can lead to glorious outcomes if done properly. Who doesn’t want a higher click-through-rate (CTR) that leads to more conversions, an improved quality score, and lower costs? You can achieve this through testing, testing, testing!As I explain this to a client, they inevitably groan back, “But I don’t have time to ... > Read more