SEM Questions Posts from the Internet Marketing Blog
What's a Good Click-Through Rate For ...
Is your click-through rate good, or good enough?This is a really common question, but unfortunately the answer to "What is a good click-through rate" will vary depending on a number of factors, including your industry and keywords. Additionally, in many situations your CTR is not nearly as important as your conversion rate.
Still, it’s helpful to have some general guidelines as to what qualifies as a good click-through rate. Keeping in mind that your mileage may vary, here are some benchmarks depending on the platform you're using for marketing.what is a good ctr for A Pay-Per-Click AdWhat's a good CTR for a PPC ad in a Google AdWords campaign? Earlier this year, a Google employee said that beginner advertisers should shoot for a 2% click-through rate. This figure is not set in stone, but... > Read more
Five More Frequently Asked Questions About AdWords Quality Score
The following questions were asked during last week's "Five Myths About Quality Score" webinar. You can read the answers to more Quality Score FAQs here. Q: Does landing page load time effect Quality Score? A: Yes, the load time of your landing pages and site in general is a factor in your Quality Score, albeit not the most important factor.
Google takes load times into account because they have a significant effect on user experience. To reduce your load times, try optimizing your images and CSS and doing away with unnecessary animation, such as moving ads. Q: You said that CPC bid does not affect Quality Score. But a higher ad may have a higher CTR, so does it indirectly affect QS? A: Google normalizes your click-through rate based on your ad position. You are expected to get a higher CT... > Read more
Do Low-Volume Keywords Always Have Low Quality Scores?
Yesterday, one of our resident AdWords experts, Andy Stefano, led a webinar called "Five Myths About Quality Score." He received the following question from one of the attendees. Below you'll find Andy's answer. Is it possible that some businesses inherently get a low keyword Quality Score because they are in low-volume industries? For example, we are in the horse topical treatment industry – that will never get as much interest as, say, the golf or football industry.
– Jane Here's Andy's response: Hi Jane, This is a really interesting question. I think “low-volume” won’t be a determining factor, but “low-interest” might be. Let me explain. I started tackling your question by looking at the data I had access to. I had a sample... > Read more
Quality Score FAQ: Frequently Asked Questions About Quality Score
Below you'll find answers to some common and not-so-common questions about Quality Score, courtesy of our in-house PPC experts. Have a question that's not answered here? Leave it in the comments and we'll respond! Is there a way to check our Quality Score? Where do I find my Quality Score? Yes, you can view your Quality Score in AdWords right now.
This recent post explains how to find your Quality Score in both Google and Yahoo. Is Quality Score specific to campaign or ad group? According to Google, neither. You have Quality Scores at the account, keyword, and ad level, but not for campaigns or ad groups. How fast can we improve Quality Score? Unfortunately Quality Score isn’t something that you can necessarily right overnight if you’ve had poor account performance for a significant pe... > Read more
WordStream Mailbag: How Much Web Content Do I Need to Rank High in Google?
At WordStream we get asked a lot of questions about search engine marketing. These questions come from emails, blog comments and Webinar participants who want to know our take on tips and tricks for better SEO and PPC marketing. The questions range from the budding noob (just starting out) to advanced SEM practices.
Occasionally, we select one to highlight that addresses some of the more common or intriguing issues that many struggle with to give a direct response on our blog. Today's question comes from Dawn Barson at Think Creative Group. Dawn asks: "How many pages and how much content do you need on your site to have a chance at ranking highly in Google? Will a small, 5 to 10 page website, with only a few paragraphs of text have any chance of ranking highly?" So like answers... > Read more
When looking for a search marketing job, do you assess the employer’s website?
Richard Kraneis (@rkraneis) is a good friend of WordStream, a frequent reader of and commenter on our Internet Marketing Blog and runs a site offering online GED services. Like many, Richard is curious about learning the ropes of search engine marketing (SEM). His questions about SEM are always well-thought out and intriguing and often result in some great dialogue.
So we thought it would be interesting to post some of Richard's questions and follow along in his quest for SEM knowledge as he seeks answers from: His own research - Richard's own research will fuel his SEM education The staff at WordStream - We'll offer our own thoughts on Richard's questions and answers Your feedback - feel free to weigh in and give your thoughts too This Month's SEM Question from Richard I'm in the proces... > Read more
What are Online Marketing Best Practices for December and January?
Richard Kraneis (@rkraneis) is a good friend of WordStream, a frequent reader of and commenter on our Internet Marketing Blog and runs a site offering GED online services. Like many, Richard is curious about learning the ropes of search engine marketing (SEM). His questions about SEM are always well-thought out and intriguing and often result in some really great dialogue.
So we thought it would be interesting to post some of Richard's questions and follow along in his quest for SEM knowledge as he poses questions and seeks answers from: His own research - Richard's own research will fuel his SEM education The staff at WordStream - We'll offer our own thoughts on Richard's questions and answers Your feedback - feel free to weigh in and give your thoughts too This Month's SEM Question fro... > Read more
