SEO Marketing Posts from the Internet Marketing Blog
Recently, the Search Engine Marketing Professionals Organization (SEMPO) suggested that a code of ethics be created to govern how SEOs conduct themselves. In light of the black-hat tactics that regularly make headlines in industry publications, it’s understandable – but that doesn’t mean it’s a good idea, or even practical.
A Code of Ethics Will Create – Not Solve – ProblemsSEMPO’s proposal for a code of ethics is admirable. After all, with many self-styled SEOs still using underhanded tactics on behalf of their clients or for their own sites, something needs to be done. However, the creation and enforcement of a formalized code of ethics would create many more problems than it would solve.Increased Risk of Frivolous LawsuitsAs numerous SEO experts have said, the creation of a... > Read more
A few weeks back, I took part in an Ask Me Anything (AMA) in the Big SEO community on Reddit.I love participating in AMAs – they’re a great chance to see what’s really on people’s minds right now and which issues are causing the industry grief. Each one is also an opportunity to connect with marketers of all experience levels, across a range of industries and in different types of roles.
I definitely learn a ton every time I do one!I did an AMA on Inbound.org back in April and put together a list of the top PPC questions I was asked. This time, I wanted to share some of the super smart SEO questions the Reddit group had for me, along with my answers. Enjoy! (Also check out our Mega Collection of SEO Expert Advice from other Reddit SEO AMAs.)1. What’s Your Keyword Research Secret?... > Read more
What is a Rank Checking Tool?There is an abundance of SEO rank checking tools on the web, each promising to deliver results on where your site ranks on Google for your chosen keywords.For most keyword rank checking tools, all you need to do is type in a keyword, and the tool’s bot will scrape data from Google and spit out a number showing where you rank in Google for your key phrase.
Sounds like a dream come true? Well, sure. But a dream is all it is. In truth, keyword rank checking tools are pretty useless.The Ranking Myth: There’s No Such Thing as RankingThere was a time, years ago, where SEO rank checking tools were fairly accurate and could provide a decent assessment of how your site was performing and allow you to check website SEO rankings.But those days are over, and this is no ... > Read more
Google's Matt Cutts announced July 3 that he is taking a few months' leave of absence from his position as head of web spam to spend more time with his wife. He assured webmasters and SEOs that there are still a ton of resources people can use to keep up to speed and contact Google while he's away.Even so, some couldn't resist cracking jokes in the comments on his post about the black-hat mice playing while the web spam cat is away.
No, you shouldn't run out and buy some links now. What you can do is take this time as an opportunity to give your online presence and SEO strategy an overhaul. When Matt gets back, he'll be so proud of all the hard work you've done! (And in the meantime, this is really something you should stop and do once in a while – it's good for your business. People get ... > Read more
If you're at all familiar with Reddit, you know about their AMA series, AKA, Ask Me Anything. Superstars from Obama to Rob Delaney have done AMA's, committing to answer questions from anyone and everyone who shows up to submit a question. And in recent months, a number of top SEO's have been doing Ask Me Anything sessions in the SEO subreddit (r/bigSEO).
Today, we’re bringing you the best of the best: hand-picked advice from the top SEO experts who took to Reddit to share their wisdom in the AMA series.Our panel of SEO experts answered myriad questions posted on Reddit, which we’ve sorted into the following categories for your convenience:Social SignalsLocal SEOLink BuildingContent MarketingGuest BloggingGeneral SEOLearning SEO AdviceSEO PredictionsSearch Spam & Black Hat SEOPageRan... > Read more
Including schema microdata in your web pages is a lot like eating well, exercising or getting a good night’s rest – you know you should be doing it, but actually following through can be harder than it sounds. Unless you’re a health nut, in which case please stop telling us about Crossfit.Although schema and other structured markup formats have been around for several years, relatively few sites bother to include schema microdata, and even fewer people actually know what schema is or what it’s for.
However, there’s no need to be embarrassed – we’re going to answer your questions about schema and why you should make it an integral part of your SEO strategy. Pay attention – there’s a test at the end*.*Not reallyWhat is Schema?Schema is a type of microdata that makes it easi... > Read more
When I suggested last month that someday, search engines could work without links, a lot of people thought it was an interesting gedankenexperiment (they didn’t use that word but hey, it’s one of my favorite words) but didn’t believe Google is really moving in that direction. The future, by definition, remains to be seen, but today in his webmaster video, Matt Cutts revealed that Google has already experimented with a version of Google that doesn’t use links as a signal:A user asked:Does the big G have a version of the search engine that totally excludes any backlink relevancy? I’m wondering what search would look like and am curious to try it out.
And here’s Matt Cutts’ response (emphases mine):We don't have a version like that that is exposed to the public, but we have run e... > Read more
Whether they saw it coming or not, and whether they believe it or not, everyone in SEO sat up and noticed when Matt Cutts declared that guest blogging is dead. We’d all like to believe that we only guest-blog to share our knowledge, but the truth is, most of us have guest-blogged and gladly taken the links that came along with it.
And the conversation has really been about links all week: Can guest-blogging survive without links? How do we get links if we don't guest-blog anymore?But aren’t we just treading water here? Guest blogging was just one tactic as part of a larger link-building strategy. Google is slowly chipping away at all our link-building tactics. Rather than replacing guest blogging with another kind of link building, maybe it’s time to think about a system that isn’t... > Read more
Lately there have been a lot of rumors circling the web saying that small businesses will need to have a higher SEO budget in 2014. It’s clear that SEO efforts have become more popular, therefore more competitive, and therefore more expensive, but just how much needs to change in 2014? And what has changed in the SEO industry that is giving experts reason to say, “Yes, a higher budget is the answer to success”? Is this just a ploy by the industry experts, or will a higher SEO budget really be necessary this upcoming year – and if so, how much of an increase are we looking at here?4 Reasons Why You Need a Higher SEO Budget in 2014Unfortunately for many small businesses, your SEO budget in 2014 is going to need to increase if you hope to stay in line with your competition.
It’s not... > Read more
One of the biggest complaints about Google’s Keyword Planner – the new keyword tool that replaced the old Google Keyword Tool and Traffic Estimator – is the lack of broad and phrase match traffic support. Contrary to what’s being suggested when you use the Google Keyword Planner, Google will only return exact match traffic.
Today I’ll be showing a few tricks to help you get your phrase and broad match traffic data back.What Google Says About Search Volume in Keyword PlannerGoogle suggests entering your keywords with standard match type formatting to get volume based on keyword match type:Naturally, an SEO would try all three formats for the same keyword, to compare the traffic volume data:Here are the results you see on Google Keyword Planner for the three match type variations:An... > Read more