SEO Marketing Posts from the Internet Marketing Blog
Over the past few months, there has been a lot of hot air floating around on whether or not SEO has seen better days. Last week I attended the MarketingProfs B2B in Boston and it was the topic of conversation for many interested marketers. Whenever I am asked this question I happily answer with, "SEO's NOT dying, it’s evolving.
It has simply expanded past the traditional borders of a website, and is moving into every aspect of SERPs domination." This new wave of SEO revolves around keeping the end user in mind. So instead of writing for the search engines, you NEED to be writing for the end users! And with all the new ways to claim real estate and communicate your brand within SERPs, there's no time for you to be dragging your feet. Being how SEO has evolved -- here are fiv... > Read more
One of the most important pieces in mapping out any SEO project is determining which keywords to target and how. There are a lot of great processes for this, but one thing that’s highly valuable as you research keywords is an ability to go beyond the rough estimates keyword tools give you to get at a more precise estimation of how much traffic you can expect from various keywords each month.
This information allows you to:Prioritize one basket of keywords over anotherMake rough projections around how many leads and sales you can expect based on historical conversion dataDetermine, based on a keyword’s competitiveness as well as how much traffic it will drive, if it’s worth your effort.In this post we’ll walk through a couple of quick and easy ways to get at your keywords’ organic... > Read more
The process of choosing a proper hosting service for your website is fairly straight-forward. First, you'll need to have an idea of the type of site you are aiming for. While you don't need to have every single page in mind that will be on your website, having good estimates will mean that you'll be able to properly gauge what type of hardware and software a web hosting server will need to be able to host your site.
During this planning phase, you'll also need to think ahead to how your website might grow, and what new hardware and software needs the site may have in the future. With this information in hand, you're prepared to start looking for a hosting service. Software Requirements Some websites require support for various programming languages, like PHP or Ruby on Rails. These differe... > Read more
If you're not familiar with it, Quora is a relatively new question and answer site. It's much-hyped and has a huge following within the tech/startup community, and features participation from well-known entreprenuers, angel investors, and venture capitalists. There's some debate about how scalable the site is, how useful and interesting it is to people outside this initial niche, etc.
We won't focus on any of that or on the basic mechanics of asking a question on Quora here -- what I want to talk about is two interesting ways an SEO can use Quora. 1. Find Content Topic Ideas for Tech-Oriented Content This is really true of any Q and A site, but if you can find a niche with some activity, Quora is a great way to find content topic ideas. Let's say I'm looking to build out an editorial calen... > Read more
Anatomy of a Personalized Search Result: Interesting Localized SERPs & Google Bidding on the Term "SEO"!
The evolution of Google's search engine results page is pretty well documented in the search engine marketing space. The reality is getting a clean, pure, consistent ranking in organic search is nearly impossible because of: More aggressively localized search results The attack of paid search on organic search listings Blended results for video and news Personalized search never sleeps Recently when I Googled the term "SEO" I saw a number of things I found interesting (DISCLAIMER: these are my personalized SERPs, your mileage may vary and the same query may be doing something different for you): (Click the image to enlarge.
) Specifically I think the things of interest here are: PPC is taking up a lot of this SERP, and we see a service that really can't (or at least shouldn't) be sold w... > Read more
One cross for each time SEO has died In his keynote address at SES this week, Danny Sullivan (as live-blogged by Lisa Barone) said we should “just ignore” the so-called pundits claiming SEO is dead: “Nothing’s going to kill SEO. Danny’s exhausted by the conversations … When ignorant people are talking about what SEO is and isn’t, why give them that time to respond? They’ve sucked up enough of our life.
” But journalists and other media blowhards continue to blame the SEO industry as a whole (if not the very concept of SEO) rather than individual scammers and spammers. I know we’re not supposed to feed the trolls, but what if the trolls are getting air time on high-authority sites like the New York Times and Business Insider?... > Read more
Every year about this time we find ourselves finalizing our goals and strategies for the New Year. Our bosses are looking to us for actionable strategies and suggestions to meet our new revenue goals. How much will PPC contribute? What is our primary SEO strategy, and what growth can we expect? Making accurate forecasts and predictions for yearly goals can be difficult.
We try to take what we already know from past performance to make intelligent estimates about the future. One great place for an SEO team to look is at PPC search query performance data (not keyword data); especially if your PPC strategy includes using broad match keywords with search query mining. Inside of your PPC search query data you will find search queries that may be big contributors for PPC and don’t rank well at... > Read more
Rand Fishkin just had a great post over on the SEO Moz blog that listed off five creative solutions to tough SEO challenges. Number four in this post focused on the idea of competing against a site with a strong lead in the SERPs for a particular keyword. In the WordStream guide to keyword competition, Larry outlined a process for getting around an inability to rank for a particular term: For organic search, it looks like this: Publish something - It doesn’t have to be perfect.
Just something quick to get a read on how difficult it is for your site to rank on a particular term. Who knows? You might get lucky and your content might rank well immediately. Or it may only require minor optimization to rank better. If you got lucky, then mission accomplished. Move on to next keyword targets.... > Read more
This is a guest post by Terry Van Horne. Terry is the founder of SeoPros and a 15-year veteran of Web development, currently working out of his consulting and development firm International Website Builders. Terry's interests are primarily the socialization of search and analysis of social Web traffic and applications like Twitter.
As in all things I do for SEO, the segmentation process starts with a client interview and discovery consultation, where website and business goals of the client are established. The discovery consultation is important in order to understand website and sales goals so the best KPIs (key performance indicators) can be put in place. Keyword research is at the early discovery stage since it hasn't been put in context of the established goals for targeting at the mo... > Read more
This is a guest post by David Harry. David Harry is an SEO and search analyst with Reliable SEO. He also writes on his SEO blog and runs the SEO Training Dojo, a top community in the SEO space. You can also track him down via Twitter: @theGypsy. Not so long ago the SEO world was quivering with excitement at a new shiny bobble for their lexicon: LDA (Latent Dirichlet Allocation).
Yes, you remember that one, don't ya? It all started with the poorly named SEOmoz tool and continued since then ushering in a new era of three-letter initialization snake oil. But really, this can still be a good moment for the search geeks of the realm, I promise. While it has left many sheeple with new smoke to waft in front of their mirrors, it has done something else far more valuable; it has SEOs talkin... > Read more