SEO Marketing Posts from the Internet Marketing Blog
Over a year ago now, both Google and Bing announced that they factor social signals from social media into their organic search algorithms. As the lines between social media and search engine optimization continue to thin, social media will gain importance for SEO. As Google described it, social media is about relationships and relationships prove relevance.
Relevance is at the core of organic search.It’s well known that Facebook has 845 million active users and 50% log in daily. These numbers are astounding! I guarantee you that your customers and prospects are included in those numbers. They are on Facebook and they’re likely trying to engage with your brand.If you don’t yet have a Facebook Page for your organization, you really ought to consider optimizing your content marketing s... > Read more
Keyword stuffing, or the practice of shoving as many seo keywords onto a page as physical possible, has long been the bane of SEO white hats everywhere.There was a time when the method of stuffing worked as well on a webpage as it does in a turkey. Back in the early years of search engines, one could easily manipulate a page’s ranking on Google’s SERP with keyword stuffing.
Sites could rank on a large variety of keywords by simply cluttering them onto a page, even if the keywords were unrelated and the site was absent of any real content.You could be (somewhat) classy about it by hiding the offending keywords, matching their text color to the background color, or you could just be blatantly obnoxious.Naturally this led to a terrible user experience, because most people aren’t looking ... > Read more
If you’re relatively new to the world of search marketing, you may have heard the term “SEO content” being thrown around in marketing meetings. This beginner’s guide is designed to answer three questions:What is “SEO content”?What types of SEO content are there?What is my SEO content strategy?If you have any questions about SEO content creation that I don’t answer here, let me know in the comments and I’ll answer them here or in a future blog post.
Let’s get started!What Is SEO Content?To understand what marketers mean by SEO content, it’s helpful to break down the phrase into its component parts:“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google.By “content,” we mean... > Read more
Part 2: Optimizing YouTube VideosYesterday we posted Part 1 of this guide, which discussed:How YouTube Can Help Your BusinessStep 1: Creating Video ContentStep 2: Recording Video ContentToday we cover Part 2of the 5-Step Guide For Creating & Optimizing Video Content that Ranks on Google, in which we continue with:Step 3: SEO For Your VideosStep 4: VSEO On Your SiteStep 5: Getting Your Video NoticedWhile Part One of the guide deals primarily with video content creation ideas and recording your video content, Part Two covers how to upload and optimize your videos on YouTube so that they rank as high as possible on search engines.
Step 3: VSEO: SEO for VideosGoogle normally "scans" the text of a page to figure out what a piece of content is about. But Googlebots can’t actually watch vide... > Read more
Part 1: Creating and Recording Video Content for Your BusinessThis guide on creating and optimizing high-ranking YouTube video content for your business, which can appear on Google, the YouTube site, and the YouTube for mobile app, is divided into two parts. Today, we will be posting part one, which covers:How YouTube Can Help Your BusinessStep 1: Creating Video ContentStep 2: Recording Video ContentIn Part 2, we'll cover uploading videos to YouTube and how to optimize your video content with VSEO.
How YouTube Can Help Your Business: Why Video Content Is Great for SEOHaving a hard time getting your business to show up on Google's first page? You might be surprised at just how much a YouTube video could help.In an aim to give searchers the best set of results possible, Google has continued t... > Read more
If you’re a small business that hasn’t given much thought to how you can benefit from local search, you’re missing out. Optimizing for local search is a fanatic way to reach consumers and get traffic to your site. Phone books are good for little more than testing your strength these days as people turn to search engines in order to be introduced to local businesses that can meet their needs.
Optimizing for local search requires the same rigorous SEO work required for any page, but there are some additional things you can do to boost your appearance for local searches.Here are SEO 11 tips to make sure you are getting the most out of local:Claim your spot on Google Places – Set up a Google Places account if you haven’t already, and be sure to spend some time filling out all your inf... > Read more
R.I.P. Reputation Management – New Huge Google Sitelinks Kills Online Reputation Management Industry?
Quick! Google the name of your company. See anything you don't like? A Reputation Management service firm can make it disappear or so that was their sales pitch, that is, until now.Yesterday we reported on Google’s roll-out of new, huge site-links that appear on branded searches, which pretty much crowds out the entire browser screen contents.
Organic search listings not affiliated with the company (such as any damaging reviews) are pushed “below the fold” or to page 2 and beyond, where fewer and fewer eyeballs venture out to.And of course, buying a paid advertisement on AdWords for your company’s name can now even further push stuff below the fold since ads are now also huge.The Reputation Management industry has sprouted up in recent years to defend clients against potentially da... > Read more
Magento eCommerce Software is one of the most popular business e-commerce tools. Like any other web platform, Magento can and should be managed to obtain SEO (search engine optimization). This article will provide users of Magento e-commerce sites with five steps to optimize their websites for SEO.The following five tips will ensure that your e-commerce site is better optimized for search engines.
1. Use Page Titles and Meta DescriptionsCreating properly optimized page titles and meta descriptions forms the basic first step for SEO. If you do not accurately name and identify your web pages, how can you expect a search engine to find you?Your Magento e-commerce website is full of content and usually contains various pages with categories and products. Therefore, ensure you correctly name you... > Read more
Over the past few months, there has been a lot of hot air floating around on whether or not SEO has seen better days. Last week I attended the MarketingProfs B2B in Boston and it was the topic of conversation for many interested marketers. Whenever I am asked this question I happily answer with, "SEO's NOT dying, it’s evolving.
It has simply expanded past the traditional borders of a website, and is moving into every aspect of SERPs domination." This new wave of SEO revolves around keeping the end user in mind. So instead of writing for the search engines, you NEED to be writing for the end users! And with all the new ways to claim real estate and communicate your brand within SERPs, there's no time for you to be dragging your feet. Being how SEO has evolved -- here are fiv... > Read more
One of the most important pieces in mapping out any SEO project is determining which keywords to target and how. There are a lot of great processes for this, but one thing that’s highly valuable as you research keywords is an ability to go beyond the rough estimates keyword tools give you to get at a more precise estimation of how much traffic you can expect from various keywords each month.
This information allows you to:Prioritize one basket of keywords over anotherMake rough projections around how many leads and sales you can expect based on historical conversion dataDetermine, based on a keyword’s competitiveness as well as how much traffic it will drive, if it’s worth your effort.In this post we’ll walk through a couple of quick and easy ways to get at your keywords’ organic... > Read more