SEO Marketing Posts from the Internet Marketing Blog

Anatomy of a Personalized Search Result: Interesting Localized SERPs & Google Bidding on the Term "SEO"!

The evolution of Google's search engine results page is pretty well documented in the search engine marketing space. The reality is getting a clean, pure, consistent ranking in organic search is nearly impossible because of: More aggressively localized search results The attack of paid search on organic search listings Blended results for video and news Personalized search never sleeps Recently when I Googled the term "SEO" I saw a number of things I found interesting (DISCLAIMER: these are my personalized SERPs, your mileage may vary and the same query may be doing something different for you): (Click the image to enlarge.

) Specifically I think the things of interest here are: PPC is taking up a lot of this SERP, and we see a service that really can't (or at least shouldn't) be sold w... > Read more

March 21, 2011     |   Written by: Tom Demers   |   Posted In: SEO Marketing   |   Comments: 6

Hey, Journalists: Don’t Hate the Game, Hate the Player!

One cross for each time SEO has died In his keynote address at SES this week, Danny Sullivan (as live-blogged by Lisa Barone) said we should “just ignore” the so-called pundits claiming SEO is dead: “Nothing’s going to kill SEO. Danny’s exhausted by the conversations … When ignorant people are talking about what SEO is and isn’t, why give them that time to respond? They’ve sucked up enough of our life.

” But journalists and other media blowhards continue to blame the SEO industry as a whole (if not the very concept of SEO) rather than individual scammers and spammers. I know we’re not supposed to feed the trolls, but what if the trolls are getting air time on high-authority sites like the New York Times and Business Insider?... > Read more

March 10, 2011     |   Written by: Elisa Gabbert   |   Posted In: SEO Marketing   |   Comments: 3

Leveraging PPC Search Query Performance for Targeted SEO

Every year about this time we find ourselves finalizing our goals and strategies for the New Year. Our bosses are looking to us for actionable strategies and suggestions to meet our new revenue goals. How much will PPC contribute? What is our primary SEO strategy, and what growth can we expect? Making accurate forecasts and predictions for yearly goals can be difficult.

We try to take what we already know from past performance to make intelligent estimates about the future. One great place for an SEO team to look is at PPC search query performance data (not keyword data); especially if your PPC strategy includes using broad match keywords with search query mining. Inside of your PPC search query data you will find search queries that may be big contributors for PPC and don’t rank well at... > Read more

January 11, 2011     |   Posted In: SEO Marketing   |   Comments: 3

Informational Keywords & the Buying Cycle: Targeting Early-Stage Keywords via SEO

Rand Fishkin just had a great post over on the SEO Moz blog that listed off five creative solutions to tough SEO challenges. Number four in this post focused on the idea of competing against a site with a strong lead in the SERPs for a particular keyword. In the WordStream guide to keyword competition, Larry outlined a process for getting around an inability to rank for a particular term: For organic search, it looks like this: Publish something - It doesn’t have to be perfect.

Just something quick to get a read on how difficult it is for your site to rank on a particular term. Who knows? You might get lucky and your content might rank well immediately. Or it may only require minor optimization to rank better. If you got lucky, then mission accomplished. Move on to next keyword targets.... > Read more

January 03, 2011     |   Written by: Tom Demers   |   Posted In: SEO Marketing   |   Comments: 1

Segmenting Query Spaces by Audience and Behavior

This is a guest post by Terry Van Horne. Terry is the founder of SeoPros and a 15-year veteran of Web development, currently working out of his consulting and development firm International Website Builders. Terry's interests are primarily the socialization of search and analysis of social Web traffic and applications like Twitter.

As in all things I do for SEO, the segmentation process starts with a client interview and discovery consultation, where website and business goals of the client are established. The discovery consultation is important in order to understand website and sales goals so the best KPIs (key performance indicators) can be put in place. Keyword research is at the early discovery stage since it hasn't been put in context of the established goals for targeting at the mo... > Read more

November 16, 2010     |   Posted In: SEO Marketing   |   Comments: 0

Semantic Analysis for SEO: Going Beyond LDA

This is a guest post by David Harry. David Harry is an SEO and search analyst with Reliable SEO. He also writes on his SEO blog and runs the SEO Training Dojo, a top community in the SEO space. You can also track him down via Twitter: @theGypsy.   Not so long ago the SEO world was quivering with excitement at a new shiny bobble for their lexicon: LDA (Latent Dirichlet Allocation).

Yes, you remember that one, don't ya? It all started with the poorly named SEOmoz tool and continued since then ushering in a new era of three-letter initialization snake oil. But really, this can still be a good moment for the search geeks of the realm, I promise. While it has left many sheeple with new smoke to waft in front of their mirrors, it has done something else far more valuable; it has SEOs talkin... > Read more

November 09, 2010     |   Posted In: SEO Marketing   |   Comments: 6

SEOvenger Hunt - SEO Scavenger Hunt from Our Friends at Link Assistant

Our friends over at Link Assistant put together a fun contest: it's an SEO Scavenger hunt. We contributed a bunch of WordStream for SEO subscriptions, and our pals at the SEO Dojo, SEM Rush, and of course Link Assistant chipped in with tons of great stuff as well. Also, today's clue is hidden on our blog! The prizes total almost 8k in great software! Go check out the contest today! ... > Read more

September 28, 2010     |   Written by: Tom Demers   |   Posted In: SEO Marketing   |   Comments: 1

SEO Specialists: Can You Help Us Test Our SEO Product?

Wordstream is looking to speak with search marketing practitioners to gather input on how we can evolve our SEO product to better meet customer needs. We’re conducting a series of 50-minute research sessions via phone on Tuesday, Sept 21, and Wednesday, Sept 22nd. These interviews can be scheduled at your convenience, and to thank you for your time, we’ll send you a $75 American Express gift card.

If you meet the following criteria and are interested, please drop a comment or send us an email: Search marketing specialist or practitioner who has responsibility for SEO for their organization Available to participate in a 50-minute session sometime between 8:30 am and 8:00 pm Eastern time, on 9/21 or 9/22 Have Internet access using a broadband, DSL, or T1 connection (no dial-up)... > Read more

September 16, 2010     |   Written by: Elisa Gabbert   |   Posted In: SEO Marketing   |   Comments: 1

Why you should monitor the top search results for your brand keywords

If you’re a serious company you should care about how you appear to potential customers or employees on the Internet. People are always online nowadays, looking up information about a company before they do business or apply for a job. If someone searches for your company in Google, Bing, or another search engine, it’s important that the first page of search results contains positive information about your company.

  Here are a few reasons why you should control the first SERP: If someone finds a negative review about your product or service, they’re less likely to purchase it (or anything at all from your company). If someone sees people complaining about working for your company, they might not apply for a job there. If someone finds negative articles about yo... > Read more

September 07, 2010     |   Written by: Christine Laubenstein   |   Posted In: SEO Marketing   |   Comments: 0

Five Outdated SEO Tips: How Not to Optimize Your Website

Search Engine Optimization, or SEO, is an important part of building a web business. While advertising and social networking are important parts of growing your online presence, the majority of people still come across new websites by using search engines. Search engine traffic is also far more likely to be looking for something to buy than social traffic is.

But SEO has changed quite a bit over the years. In the past it was easier to try to outsmart the search engines by using questionable tactics that filled the web with sites that were little more than spam, packed with repetitive keywords and useless to the visitor. Unfortunately, some of these tactics are still taught by people claiming to have knowledge in the field of SEO. It is important to avoid these pitfalls that in the best cas... > Read more

August 10, 2010     |   Written by: Larry Kim   |   Posted In: SEO Marketing   |   Comments: 10
 
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