SEO Marketing Posts from the Internet Marketing Blog

Informational Keywords & the Buying Cycle: Targeting Early-Stage Keywords via SEO

Rand Fishkin just had a great post over on the SEO Moz blog that listed off five creative solutions to tough SEO challenges. Number four in this post focused on the idea of competing against a site with a strong lead in the SERPs for a particular keyword. In the WordStream guide to keyword competition, Larry outlined a process for getting around an inability to rank for a particular term: For organic search, it looks like this: Publish something - It doesn’t have to be perfect.

Just something quick to get a read on how difficult it is for your site to rank on a particular term. Who knows? You might get lucky and your content might rank well immediately. Or it may only require minor optimization to rank better. If you got lucky, then mission accomplished. Move on to next keyword targ... > Read more

January 03, 2011     |   Written by: Tom Demers   |   Posted In: SEO Marketing   |   Comments: 0

Segmenting Query Spaces by Audience and Behavior

This is a guest post by Terry Van Horne. Terry is the founder of SeoPros and a 15-year veteran of Web development, currently working out of his consulting and development firm International Website Builders. Terry's interests are primarily the socialization of search and analysis of social Web traffic and applications like Twitter.

As in all things I do for SEO, the segmentation process starts with a client interview and discovery consultation, where website and business goals of the client are established. The discovery consultation is important in order to understand website and sales goals so the best KPIs (key performance indicators) can be put in place. Keyword research is at the early discovery stage since it hasn't been put in context of the established goals for targeting at the mo... > Read more

November 16, 2010     |   Posted In: SEO Marketing   |   Comments: 0

Semantic Analysis for SEO: Going Beyond LDA

This is a guest post by David Harry. David Harry is an SEO and search analyst with Reliable SEO. He also writes on his SEO blog and runs the SEO Training Dojo, a top community in the SEO space. You can also track him down via Twitter: @theGypsy.   Not so long ago the SEO world was quivering with excitement at a new shiny bobble for their lexicon: LDA (Latent Dirichlet Allocation).

Yes, you remember that one, don't ya? It all started with the poorly named SEOmoz tool and continued since then ushering in a new era of three-letter initialization snake oil. But really, this can still be a good moment for the search geeks of the realm, I promise. While it has left many sheeple with new smoke to waft in front of their mirrors, it has done something else far more valuable; it has SEOs talkin... > Read more

November 09, 2010     |   Posted In: SEO Marketing   |   Comments: 6

SEOvenger Hunt - SEO Scavenger Hunt from Our Friends at Link Assistant

Our friends over at Link Assistant put together a fun contest: it's an SEO Scavenger hunt. We contributed a bunch of WordStream for SEO subscriptions, and our pals at the SEO Dojo, SEM Rush, and of course Link Assistant chipped in with tons of great stuff as well. Also, today's clue is hidden on our blog! The prizes total almost 8k in great software! Go check out the contest today! ... > Read more

September 28, 2010     |   Written by: Tom Demers   |   Posted In: SEO Marketing   |   Comments: 1

SEO Specialists: Can You Help Us Test Our SEO Product?

Wordstream is looking to speak with search marketing practitioners to gather input on how we can evolve our SEO product to better meet customer needs. We’re conducting a series of 50-minute research sessions via phone on Tuesday, Sept 21, and Wednesday, Sept 22nd. These interviews can be scheduled at your convenience, and to thank you for your time, we’ll send you a $75 American Express gift card.

If you meet the following criteria and are interested, please drop a comment or send us an email: Search marketing specialist or practitioner who has responsibility for SEO for their organization Available to participate in a 50-minute session sometime between 8:30 am and 8:00 pm Eastern time, on 9/21 or 9/22 Have Internet access using a broadband, DSL, or T1 connection (no dial-up)... > Read more

September 16, 2010     |   Written by: Elisa Gabbert   |   Posted In: SEO Marketing   |   Comments: 1

Why you should monitor the top search results for your brand keywords

If you’re a serious company you should care about how you appear to potential customers or employees on the Internet. People are always online nowadays, looking up information about a company before they do business or apply for a job. If someone searches for your company in Google, Bing, or another search engine, it’s important that the first page of search results contains positive information about your company.

  Here are a few reasons why you should control the first SERP: If someone finds a negative review about your product or service, they’re less likely to purchase it (or anything at all from your company). If someone sees people complaining about working for your company, they might not apply for a job there. If someone finds negative articles about yo... > Read more

September 07, 2010     |   Written by: Christine Laubenstein   |   Posted In: SEO Marketing   |   Comments: 0

Five Outdated SEO Tips: How Not to Optimize Your Website

Search Engine Optimization, or SEO, is an important part of building a web business. While advertising and social networking are important parts of growing your online presence, the majority of people still come across new websites by using search engines. Search engine traffic is also far more likely to be looking for something to buy than social traffic is.

But SEO has changed quite a bit over the years. In the past it was easier to try to outsmart the search engines by using questionable tactics that filled the web with sites that were little more than spam, packed with repetitive keywords and useless to the visitor. Unfortunately, some of these tactics are still taught by people claiming to have knowledge in the field of SEO. It is important to avoid these pitfalls that in the best cas... > Read more

August 10, 2010     |   Written by: Larry Kim   |   Posted In: SEO Marketing   |   Comments: 10

How Much Should You Earn as an SEO?

[See More: How Much Should You Earn As An SEM?] Determining what your salary range should be for any position is a dilemma many job hunters face (especially in today's economic environment). "How much am I worth in this market? How much should I ask for in salary negotiations? How much do my positional peers earn?" are all common questions.

It's no different for SEOs. Search marketers wonder about salary expectations and inquire on message boards, forums and online SEO communities about how much they should expect to earn. The thing is there are so many factors that come into play that it’s difficult for anyone to say with certainty how much YOU should be earning as an SEO. Take for instance: Location – Cost of living varies depending on where you live. Salaries differ from coun... > Read more

July 08, 2010     |   Written by: Ken Lyons   |   Posted In: SEO Marketing   |   Comments: 7

Future Proofing Your SEO: Parallel Indexing

This is a guest post by Terry Van Horne. Terry is the founder of SeoPros and a 15-year veteran of Web development, currently working out of his consulting and development firm International Website Builders. Terry's interests are primarily the socialization of search and analysis of social Web traffic and applications like Twitter.

Today I'm going to show you how to go about "future proofing" your SEO. Some call this "algo chasing," but the only similarity to algorithm chasing is that in future proofing, we learn something new or see a change in the results, review the cause and adjust the SEO strategy to position the site to move up in the flux that results. We never look for exploits! IMO, we should be looking for what we need to change and how to work within what we ... > Read more

June 29, 2010     |   Posted In: SEO Marketing   |   Comments: 7

Link Assistant PowerSuite Now Available in French

Just wanted to drop a quick update from our pals over at Link Assistant, who have just announced that their awesome SEO PowerSuite is now available in French. Details about the new French version can be found on the Link Assistant blog: SEO PowerSuite is Now Multilingual The SEO PowerSuite French website can be found here: http://www.

seopowersuite.fr/ According to Ian Artimovich from Link Assistant, "the main point is that the software and the SEO reports it generates have been fully translated into French. So now French speaking webmasters and SEOs can optimize their sites with our software and SEO companies get a great opportunity to reach out to the French speaking markets. SEO PowerSuite is now available in four languages: English, German, Russian and Dutch." I'm a big fan of the tools... > Read more

June 23, 2010     |   Written by: Larry Kim   |   Posted In: SEO Marketing   |   Comments: 0
 
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